MEDIA

MIX
Mickey's Not-So-Scary Halloween Party

presented by:

NVRLND I N C
Be yourself. Everyone
else is already taken.
OSCAR WILDE
Paid Media
 HIGHWAY BILLBOARDS
01 this method remains a theme park staple
traditional>billboard>Florida Interstates
02
MALL
POSTERS
placed in high traffic
malls staged with
thematic elements.
Traditional>Poster
Ads>High traffic
Florida Malls
03
FLYERS.
flyers will have hidden
clues to exclusive pins
across the park, with a
select few containing an
entry ticket!
Traditional>print
Ads>Disney Park Flyers
 AIRPORT BILLBOARDS
04 a reminder for travelers to join the party
Traditional>Billboard Ads>High traffic
Florida Airport Billboards
 INFLUENCERS
05 a reminder for travelers to join the party
New>social media>YouTube
Influencer>David Dobrik
06.
INSTAGRAM
ADS
The Instagram Ad campaign
will be an effective means of
encouraging social media
engagement to increase
Mickey's NSS Halloween
expos.
New>Social
Media>Instagram
Ad>Accounts following
Disney actors/ theme parks
STRATEGY
Paid media will be utilized through

highway and airport billboards, mall

posters, and exclusive flyers for

maximum exposure in high traffic

areas. Additionally, the Instagram ad

campaign and Youtube influencers

will help engage individuals online

with the event while increasing

exposure. The campaign will focus

on emphasizing nostalgia through a

trick-or-treating narrative to invite

individuals to return to the park and

experience the classic Halloween

experience with their favorite Disney

characters.
Your brand is a story
unfolding across all
customer touch points.
JONAH SACHS
OWNED MEDIA
 TELEVISION ADS
01 Traditional>TV>TLC,ABC,CBS,FOX
STRATEGY
Owned media will be utilized

via television ads on channels

including National

Geographic, ESPN Network,

A&E Network, and ABC

Network.

The campaign will focus on

running a thirty second

commercial, advertising

Mickey's NSS Halloween

Party, which emphasizes the

sharing experiences among

friends while trick-or-treating.

A brand is no longer
what we tell the
consumer it is — it is
what consumers tell
each other it is.
SCOTT COOK
EARNED MEDIA
 YOUTUBE VLOGGERS
01 Influencers reviewing their experience at
Mickey's NSS Halloween Party
New>Social media>YouTube>David Dobrik
02
NEWS
STATIONS
Coverage for mass
groups partaking in
trick or treating at
Magic Kingdom.
Traditional>TV>Na
tional News Station
03
MAGAZINES
covering the haunted
scavenger hunts and
clues for your
adventure.
Taditional>Print>Maga
zine> Us Weekly,
People, NYT
 NEWSPAPER
04 Articles focusing on how Mickey's NSS
Halloween Party brings people together.
Traditional> Print> Newspaper> NYT
05
WEBSITE
BLOGS
critic's review of
guest experiences
and why you should
join the party
New>social
media>internet
blogs
MEDIA MIX
EXPENDITURE
The emphasis for our
messaging will be on the
concept of nostalgic trick or
treating with a focus on
influencers and Instagram as
most of the target audience is
found on these platforms.
Allocated Budget
Paid Instagram Ads: $100,000
Social Media Influencers: $220,000
Highway Billboards: $300,000
Airport Billboards: $80,000
Exclusive Flyers: $70,000
Mail Posters: $150,000
ABC Network: $20,000
A&E Network: $20,000
National Geographic: $20,000
ESPN Network: $20,000
TOTAL: $1,000,000