Joseph Mary L.

Mercado BSPH 1-Y1-2

Nivea’s “White is Purity”

The selection of words for this ad was ineffectively picked. To exacerbate the
situation, they explicitly pointed the ad at individuals in the Middle East which made
many individuals call the advert bigot.

Also, some conservative gatherings began to advance the advert with some
going the extent that colloquialism Nivea was the official far-right antiperspirant. In the
end, Nivea delivered an announcement about the promotion and quickly pulled back it
in the wake of understanding the phrasing and setting made offense numerous
watchers.

References:

The Top 8 Most Recent Controversial Ads

Carr, S. (2019)

https://ppcprotect.com/top-controversial-ads/