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Cost-Volume-Profit Relationships: Discussion Case 4-1
Cost-Volume-Profit Relationships: Discussion Case 4-1
Cost-Volume-Profit Relationships
Discussion Case 4-1
The point of this case is to illustrate that even when competition is high,
CVP analysis can easily cope with changing assumptions and estimates.
The contribution margin per unit ($8) can also be derived by calculating
the selling price per unit of $20 ($20,000 ÷ 1,000 units) and deducting
the variable expense per unit of $12 ($12,000 ÷ 1,000 units).
¿ expenses $ 6,000
= =750units
CM per unit $8
10. The number of units that must be sold to achieve the target profit of
$5,000 is as follows:
Profit Graph
$5,000
$0
-$5,000
Profit
-$10,000
-$15,000
-$20,000
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000
1. The following table shows the effect of the proposed change in monthly
advertising budget:
Sales With
Additional
Current Webinar
Sales Budget Difference
Unit sales 1,000 1,050 50
Sales............................ $1,000,000 $1,050,000 $50,000
Variable expenses......... 800,000 840,000 40,000
Contribution margin...... 200,000 210,000 10,000
Fixed expenses............. 100,000 105,000 5,000
Operating income.......... $ 100,000 $ 105,000 $5,000
Assuming that there are no other important factors to be considered,
the increase in the webinar budget should be approved since it would
lead to an increase in operating income of $5,000.
Alternative Solution 1
Expected total contribution margin:
$200 × 1,050..................................... $210,000
Present total contribution margin:
$200 × 1,000..................................... 200,000
Incremental contribution margin............ 10,000
Change in fixed expenses:
Less incremental advertising expense. . 5,000
Change in operating income.................. $5,000
Alternative Solution 2
Incremental contribution margin:
$200 × 50 units................................ $ 10,000
Less incremental advertising expense.... 5,000
Change in operating income.................. $5,000
Assuming no change in fixed costs and all other factors remain the
same, the higher-quality components should not be used.
2. The formula approach yields the dollar sales required to attain a target
profit of $4,000 (before tax) as follows:
3. Unit sales required to earn target after-tax income of $6,000 given a tax
rate of 25%.
Target after−tax profit
¿ expenses+
1−Tax Rate
¿
Unit Contribution Margin
$ 6,000
$ 20,000+
1−.25
¿
$ 20
$ 20,000+ $ 8,000
¿
$ 20
¿ 1,400 units
Q = 65 hours
3. The new income statement reflecting the change in sales would be:
Percent
Amount of Sales
Sales............................ $84,000 100%
Variable expenses......... 33,600 40%
Contribution margin...... 50,400 60%
Fixed expenses............. 38,000
Operating income.......... $ 12,400
Operating income reflecting change in sales............ $12,400
Original operating income....................................... 10,000
Change – income................................................... $2,400
Percent change in operating income
(2,400/12,400).................................................... 24%
(1) X (2)
Weighted
Services CM Sales Average
Per Hour Mix * CM Per Hour
Lawn care $ 8.00 75% $6.00
Garden maintenance $12.00 25% 3.00
Total $9.00
*Lawn care: 6,000 hours ÷ (6,000 + 2,000); Garden maintenance: 2,000
hours ÷ (6,000 + 2,000)
¿ $ 54,000
Total ¿ expenses = =6,000hours
Weighted average CM per hour $ 9 per hour
$ 42,000
$ 54,000+
1−.3
¿
.60
$ 54,000+ $ 60,000
=$ 190,000
.6
Alternative solution:
Dollar sales = Fixed expenses
to break even CM ratio
= $360,000 ÷ 0.40 = $900,000
Alternative solution:
$20,000
Total Sales
$18,000
$16,000
$14,000
Break-even point: 250 people,
$12,000 or $10,000 in sales
Dollars
$8,000
$6,000
Fixed Expenses
$4,000
$2,000
$0
0 50 100 150 200 250 300 350 400 450 500
Number of Persons
a. Case #1 Case #2
Number of units sold.. . 15,000 * 4,000
Sales.......................... $180,000 * $12 $100,000 * $25
Variable expenses....... 120,000 * 8 60,000 15
Contribution margin..... 60,000 $ 4 40,000 $10 *
Fixed expenses........... 50,000 * 32,000 *
Net operating income. . $ 10,000 $ 8,000 *
Case #3 Case #4
Number of units sold.. . 10,000 * 6,000 *
Sales.......................... $200,000 $20 $300,000 * $50
Variable expenses..... 70,000 * 7 210,000 35
Contribution margin..... 130,000 $13 * 90,000 $15
Fixed expenses........... 118,000 100,000 *
Net operating income (loss).. $ 12,000 * $ (10,000)*
b. Case #1 Case #2
Sales.......................... $500,000 * 100% $400,000 * 100%
Variable expenses........ 400,000 80% 260,000 * 65%
Contribution margin..... 100,000 20% * 140,000 35%
Fixed expenses............ 93,000 100,000 *
Net operating income. . $ 7,000 * $ 40,000
Case #3 Case #4
Sales.......................... $250,000 100% $600,000 * 100%
Variable expenses....... 100,000 40% 420,000 * 70%
Contribution margin.... 150,000 60% * 180,000 30%
Fixed expenses........... 130,000 * 185,000
Net operating income (loss). $ 20,000 * $ (5,000) *
*Given
Alternative solution:
Break-even point = Fixed expenses
in sales dollars CM ratio
= $240,000 ÷ 0.30 = $800,000
Alternative solution:
Dollar sales to attain = Fixed expenses + Target profit
target profit CM ratio
= ($240,000 + $75,000) ÷ 0.30
= $1,050,000
Alternative solution:
CM ratio
b. The expected total dollar amount of net operating income for next
year would be:
Last year’s net operating income...................... $28,000
Expected increase in net operating income next
year (150% × $28,000)................................. 42,000
Total expected net operating income................ $70,000
$18,000
= = 1,500 tackle boxes,
$12 per tackle box
or at $48 per tackle box, $72,000 in sales
Present: Proposed:
3. 2,600 Tackle Boxes 3,120 Tackle Boxes*
Total Per Unit Total Per Unit
Sales.............................. $124,800 $48 $131,040 $42 **
Variable expenses........... 93,600 36 112,320 36
Contribution margin......... 31,200 $12 18,720 $6
Fixed expenses............... 18,000 18,000
Operating income............ $ 13,200 $ 720
$ 16,800
$ 18,000+
1−.3
¿
$6
$ 18,000+ $ 24,000
=7,000 units
$6
2. The break-even point in sales dollars for the company as a whole would
be:
¿ expenses $ 400,000
= =$ 800,000
CM ratio 50 %
3. The break-even point in units for the company as a whole would be:
This answer assumes no change in selling prices, variable costs per unit,
fixed expenses, or sales mix.
a. Contribution margin
Degree of operating leverage =
Operating income
$360,000
= =4
$90,000
$540,000
=
$30 per unit
=18,000 units
18,000 units × $70 per unit = $1,260,000 to break even
4. At a selling price of $58 per unit, the contribution margin is $18 per unit.
Therefore:
Unit sales to = Fixed expenses
break even Unit contribution margin
$540,000
=
$18
= 30,000 units
30,000 units × $58 per unit = $1,740,000 to break even
This break-even point is different from the break-even point in part (2)
because of the change in selling price. With the change in selling price,
the unit contribution margin drops from $30 to $18, resulting in an
increase in the break-even point.
The maximum profit is $270,000. This level of profit can be earned by selling 45,000 units at a price
of $58 each.
1. Product
Sinks Mirrors Vanities Total
Percentage of total
sales.......................... 25% 42% 33% 100%
Sales............................ $126,000 100% $210,000 100% $168,000 100% $504,000 100%
Variable expenses......... 37,800 30 % 168,000 80% 92,400 55 % 298,200 59%
Contribution margin...... $88,200 70% $ 42,000 20% $ 75,600 45% 205,800 41%*
Fixed expenses............. 223,600
Operating income
(loss)......................... $( 17,800)
*$205,800 ÷ $504,000 = 41% (rounded).
¿ $ 223,600
Total ¿ expenses = =$ 545,366( rounded)
Contribution margin ratio .41
3. The break-even point in units for the company as a whole would be:
(1) X (2)
Weighted Average
CM Sales CM
Products Per Unit Mix* Per Unit
Sinks $168 25% $42
Mirrors $ 40 50% 20
Vanities $144 25% 36
Total $98
*Sinks: 525 units ÷ 2,100 (525 + 1,050 + 525)
Mirrors: 1,050 units ÷ 2,100 (525 + 1,050 + 525)
Vanities: 525 units ÷ 2,100 (525 + 1,050 + 525)
Breakeven units =
¿ $ 223,600
Total ¿ expenses = =2,282units (rounded)
Weighted average CM per unit $ 98
Break-even units:
Unit sales to = Fixed expenses
break even Unit contribution margin
$210,000
=
$10
= 21,000 balls
b. The degree of operating leverage is:
Degree of Contribution margin
=
operating leverage Net operating income
$300,000
= = 3.33 (rounded)
$90,000
$210,000
=
$7
= 30,000 balls
4. The contribution margin ratio last year was 40%. If we let P equal the
new selling price, then:
P = $18 + 0.40P
0.60P = $18
P = $18 ÷ 0.60
P = $30
To verify:
Selling price.................... $30 100%
Variable expenses........... 18 60%
Contribution margin......... $12 40%
Therefore, to maintain a 40% CM ratio, a $3 increase in variable costs
would require a $5 increase in the selling price.
= $90,000 + $420,000
$16
= 31,875 balls
Thus, the company will have to sell 1,875 more balls (31,875 –
30,000 = 1,875) than now being sold to earn a profit of $90,000 per
year. However, this is still less than the 42,857 balls that would have
to be sold to earn a $90,000 profit if the plant is not automated and
variable labor costs rise next year [see Part (3) above].
$216,000
= = 12,000 units
$18
or at $30 per unit, $360,000
$90,000 + $216,000
=
$18
= 17,000 units
Total Unit
Sales (17,000 units × $30 per unit)....... $510,000 $30
Variable expenses
(17,000 units × $12 per unit)............. 204,000 12
Contribution margin.............................. 306,000 $18
Fixed expenses..................................... 216,000
Net operating income............................ $ 90,000
$ 90,000
$ 216,000+
1−.3 ¿ 19,143 units(rounded)
¿
$ 18
Alternative solution:
$50,000 incremental sales × 60% CM ratio = $30,000
Given that the company’s fixed expenses will not change, monthly net
operating income will also increase by $30,000.
2. Cost-volume-profit graph:
$800,000
$720,000
$560,000
Break-even point: 40,000 pairs,
$480,000 or $400,000 in sales
Dollars
$400,000
$240,000
Fixed Expenses
$160,000
$80,000
$0
0 10,000 20,000 30,000 40,000 50,000 60,000
Number of Pairs
2. Since an order has been placed, there is now a “fixed” cost associated
with the purchase price of the sweatshirts (i.e., the sweatshirts can’t be
returned). For example, an order of 75 sweatshirts requires a “fixed”
cost (investment) of $600 (=75 sweatshirts × $8.00 per sweatshirt).
The variable cost drops to only $1.50 per sweatshirt, and the new
contribution margin per sweatshirt becomes:
Selling price.......................................... $13.50
Variable expenses (commissions only).... 1.50
Contribution margin.............................. $12.00
Since the “fixed” cost of $600 must be recovered before Mr. Hooper
shows any profit, the break-even computation would be:
Unit sales to = Fixed expenses
break even Unit CM
$600
= = 50 sweatshirts
$12.00
50 sweatshirts × $13.50 per sweatshirt = $675 in total sales
If a quantity other than 75 sweatshirts were ordered, the answer would
change accordingly.
b.
c.
$ 4,725
$ 2,250+
1−.3
¿
$6
$ 2,250+ $ 6,750
=1,500 units
$6
2.
a. Warm Cozy Toasty Total
$ % $ % $ % $ %
Sales.............................. $4,800 100 $2,400 100 $4,000 100 $11,200 100
Variable expenses........... 1,200 25 1,200 50 3,200 80 5,600 50
Contribution margin......... $3,600 75 $1,200 50 $ 800 20 $ 5,600 50
Fixed expenses................ 2,250
Operating income............ $ 3,350
Margin of safety:
Dollars: $11,200 - $4,500 = $6,700
Percentage: $6,700 ÷ $11,200 = 59.8%
3. The reason for the increase in the break-even point can be traced to the
decrease in the company’s average contribution margin ratio when the
third product is added. Note from the income statements above that this
ratio drops from 67% to 50% with the addition of the third product.
Toasty has a CM ratio of only 20% ($800 ÷ $4,000), which causes the
overall average contribution margin ratio to fall, since both of the other
products have a higher ratio.
This problem shows the somewhat tenuous nature of break-even
analysis when more than one product is involved. The manager must be
very careful of his or her assumptions regarding sales mix when making
decisions such as adding or deleting products.
It should be pointed out to the president that even though the break-
even point is higher with the addition of the third product, the
company’s margin of safety is also greater. Notice that the margin of
safety increases from $3,825 to $6,700 or from 53.1% to 59.8%. Thus,
sales from the new product will shift the company much further above
its break-even point, even though the break-even point itself is higher.
¿ expenses $ 202,500
= =$ 394,737(rounded)
CM ratio .513
4. May’s break-even point has gone up. The reason is that the division’s
overall CM ratio has declined for May as stated in (2) above. Unchanged
fixed expenses divided by a lower overall CM ratio yield a higher break-
even point in sales dollars.
5. Standard Pro
Increase in sales................................... $35,000 $35,000
Multiply by the CM ratio........................ ×35% ×55%
Increase in operating income*............... $12,250 $19,250
*Assuming that fixed costs do not change.
Proposed
Amount Per Unit %
Sales.............................. $800,000 $20 100%
Variable expenses*.......... 320,000 8 40%
Contribution margin......... 480,000 $12 60%
Fixed expenses**............ 432,000
Operating income............ $ 48,000
*$14 – $6 = $8
**$192,000 + $240,000
c. Margin of safety:
Present:
Margin of safety = Actual sales - Break-even sales
= $800,000 - $640,000 = $160,000
$6X = $240,000
X = 40,000 units
Thus, the company must sell 7,500 units above the break-even point to
earn a profit of $12,000 each month. These units, added to the 21,000
units required to break even, equal total sales of 28,500 units each
month to reach the target profit.
3. If a bonus of $0.10 per unit is paid for each unit sold in excess of the
break-even point, then the contribution margin on these units would
drop from $1.60 to $1.50 per unit.
The desired monthly profit would be:
25% × ($35,000 + $1,000) = $9,000
Thus,
Target profit $9,000
= = 6,000 units
Unit CM $1.50
Therefore, the company must sell 6,000 units above the break-even
point to earn a profit of $9,000 each month. These units, added to the
21,000 units required to break even, would equal total sales of 27,000
units each month.
2. a. Present Proposed
Degree of operating $270,000 $540,000
leverage..................... =3 =6
$90,000 $90,000
b.
Break-even point in $180,000 $450,000
dollars....................... =$600,000 =$750,000
0.30 0.60
c.
Margin of safety =
Total sales –
Break-even sales:
$900,000 – $600,000. $300,000
$900,000 – $750,000. $150,000
Margin of safety
percentage =
Margin of safety ÷
Total sales:
$300,000 ÷ $900,000. 33 1/3%
$150,000 ÷ $900,000. 16 2/3%
*$120 x 5%
Finally, in this case the sales price, variable selling costs, and fixed
selling and administrative expenses do not differ between the two
options. So, the following equality based on total costs using only the
costs that differ between the options can be used to solve for Q:
For sales below 250,000 units the lower $4 per unit contribution margin of
Option 1 is more than offset by the savings in fixed costs of $1,000,000
compared to Option 2.
¿ expenses $ 5,300,000
= =147,222(rounded )
CM per unit $ 36
¿ expenses $ 6,300,000
= =157,500
CM per unit $ 40
1. Break-even points:
Existing Equipment Modified Equipment
$330,000 ÷ ($36 - $28) $750,000 ÷ ($40 - $25)
= 41,250 units = 50,000 units
2. A 25% profit-to-sales ratio requires a profit of $40 × 0.25 = $10 per
unit
Therefore, the equation is: ($40 - $25)X =$750,000 +$10X
($40 - $25)X - $10X= $750,000
$5X= $750,000
X = 150,000 units
3. The number of units that must be sold to achieve after-tax profit of
$63,000 with a tax rate of 30% the equation is:
Target units =
After−tax target profit
Fixed expenses +
1−.3
Contribution margin per unit
$ 63,000
$750,000 +
1−.3
=
$15
$750,000 +$90,000
= $15 =¿
= 56,000 units
4. Equal profits would occur at the volume level where:
($36 - $28)X - $330,000 = ($40 - $25)X - $750,000
$8X - $330,000 = $15X - $750,000
$7X = $420,000
X = 60,000 units
$180,000
= = 20,000 units
$9.00
$9,750 + $180,000
=
$8.25*
= 23,000 units
*$30.00 – $21.75** = $8.25; **$21.00 + $0.75
$180,000 + $72,000
=
$12.00
= 21,000 units
3. Indifference point:
$ 1,500,000+ $ 1,500,000
¿
.30
= $10,000,000
3. Sales dollars for each product at the break-even level of total sales:
Home Brewer: $5,000,000 x .1875* = $937,500
Office Basic: $5,000,000 x .625** = $3,125,000
Office Deluxe: $5,000,000 x .1875*** = $937,500
As a check, note that for each product the number of unit sales
required to break-even multiplied by the selling price yields the same
sales dollars to break-even calculated above. For example:
5. Assuming the sales mix stays the same, the weighted average
contribution margin will also remain constant at $60 per unit as per part
1 above. Therefore, to exactly cover the increase in advertising costs,
the total number of additional unit sales required to justify the spending
can be calculated as follows:
At the existing unit sales mix the additional number of units of each
product that must be sold are:
Home Brewer: 3,000 x .25 = 750
Office Basic: 3,000 x .625 = 1,875
Office Deluxe: 3,000 x .125 = 375
6. The solution to this requirement can be determined by formulating the
problem as an indifference analysis where the opportunity cost of lost
sales on the Office Basic model plus the additional advertising expenses
will be exactly offset by the incremental contribution margin earned on
sales of the Office Deluxe model. The formulation and solution of the
equation is as follows:
Karges must sell at least 3,933 units of the Office Plus model to justify
its introduction.
¿ expenses $ 282,000
= =587,500 units Units of each product that
Weighted average CM per unit $ 0.48
must be sold at overall break-even level:
Using the weighted average contribution margin per unit approach yields a
much higher level of sales required for the Frog lure product compared to
results in part 2a. This is driven by the relatively low amount of fixed costs
directly related to the Frog lures ($18,000) used in calculating the break-
even on an individual product basis. However, as shown above, a company
must cover all of its fixed costs to break-even, not just those costs directly
related to individual products. Incorporating all fixed costs, direct and
common, yields the appropriate level of unit sales that must be achieved to
ensure the company breaks even. In the case of the Frog lure product,
when all fixed costs are considered, 98,112 units must be sold compared to
only 22,500 units when only the direct fixed costs are included in the
analysis.
Follow-up
Month Activities Total Costs
High activity level (November) 625 $211,250
Low activity level (May)....... 305 $118,450
Change............................... 320 $92,800
Variable cost = Change in cost ÷ Change in activity
= $92,800 ÷ 320 follow-up activities
= $290 per follow-up activity
Total cost (November)................................................ $211,250
Variable cost element
($290 per activity × 625 activities)........................... 181,250
Monthly fixed cost element......................................... $30,000
Y = $360,0001 + $290x
1
$30,000 x 12
40 x $100,000 = $4,000,000
3. The revised cost estimate for the Marketing Department given the
proposed changes is calculated as follows:
= 40 ÷ 0.004
= 10,000 follow-up activities