Implementation ideas Rappi company in India

Andrea Ramírez Fuentes

Cód.: 1420014307

Laksmy Moya Chaves

Cód.: 1710010540

Johan Steven Guerrero Martínez

Cód.: 1710010594

Economies and cultures of Asia (2020-2)

For the implementation of the delivery service in India, we want to make it clear that the service
idea of the Dabbawalas will not be modified in its structure, we will take advantage of an already
existing and functional idea only that something more practical.

INNOVATION

1. 1. In India there is no automated system to make deliveries with labels, this will make the
service more automated there will be a label and a record of deliveries.
2. We will implement in a fullfilment system, warehouses that will provide a cleaner and
faster service, thanks to the delivery labels.
3. A much more practical Dabba (box or lunch box) will be created, reducing the weight and
volume of the delivery.

PRODUCTION

1. We take into account that the service in India of shipments or addresses of restaurants or
supermarkets is not a constant, considering that most of the people are poor, however the
chaos in the city of Mumbai prevents people from later of their working hours want to
leave their homes, with its 18,394,912 million people it is an attractive market for a fast
delivery service.
2. 2. The capacity study is fundamental, as it allows us to analyze the use of resources in
different areas of the country, our main idea is to reach the most populous city in India
Mumbai with 18,394,912 inhabitants, having a flexible structure which It will allow us to
adapt to variations in the market.
3. The method in the West that Rappi normally uses to make its deliveries must be radically
changed, only 10% of the population has internet access from their cell phone, in principle
the service will also be made with calls only.
Marketing

1. In India the most effective way to reach the majority of the inhabitants will be by radio, it
is an effective system and the cheapest that is found.
2. Print media are increasing more and more, there are approximately 12,000 newspapers in
india is an effective way to reach the rural areas of the country.
3. Of course because of the web, paradoxically India has the highest amount of visitors to
web pages, on the other hand it is the country with the most people without access.

Human Resources

1. Our workers must be natives Our idea is that people with limited resources can access
decent work.
2. Illiteracy is a challenge for the company, but thanks to Rappi's arrival in India, there will be
incentives for our workers to access a basic tuition program.
3. Tourism is a constant in India, making the use of the English language essential but our
target employees do not have knowledge of the language, there will be programs for basic
communication.

Finance

1. For the entrance only to Mombai, Rapii will allocate one million five hundred thousand
dollars, taking into account that the mobility resources will be of the workers but we will
give credits for the acquisition.
2. Although the study plans will have cheaper costs, they will also be in charge of the
employees.
3. The acquisition of cell phones will be mandatory for any employee, a cost that will also be
paid by the employee.
 Innovation

The idea of implementing Rappi in India is a complement to an existing and efficient system, but
not effective, where central distribution centers will be implemented, taking into account that
Bombay, the city where we will implement our project, is densely populated in the west coast of
India. It is a financial center and the largest city in India. On the coast of the port of Bombay.

Rappi intends to implement a central collection service, a dabbawalla spends an extended working
day of 10 hours making deliveries of up to 15 dabbas, what we will implement is an organization of
existing ideas, With about 20,000 people per km², Mumbai is the city most densely populated in
India, has a complex rail system with about 20,000 people per km² Mumbai is the most densely
populated city in India, has a complicated traffic volume, which is why it is impossible for one
person to take the time to return home to have lunch since the distances are enormous and the
transport chaotic, they love homemade food, prepared by their mother, there are restaurants of
course, but after a person leaves you your lunch in your office you will not want to go out looking
something different.

The system is simple two hours after millions of people arrive at their central Mumbai offices at
eight in the morning, the dabbawallas make their appearance. But to get to this point, previously
other dabbawallas have collected from private homes or - as is commonly the case today - from
large specialized catering service companies, located in the vast metropolitan area of the city, each
and every one of the Dabbas a distribute.

Every box of food, every dabba carries its code. Thus the Jain, a vegetarian, will eat his lentils
without garlic and onion (condiments prohibited by his religion); the Bengali fish-loving grocer, his
prawns with chili; and the Gujarati executive, who is on a diet, will have his steamed vegetables for
lunch.

Later, the same dabbawalla will collect the empty food boxes from the offices, and will take them
back to the place of origin ... And all without "modern technology", at this point is where we will
complement ourselves with the service that is implemented in india.

Rappi will create a central collection system or nodes, where the dabbas will make the deliveries
vertically, that is, the closest point to their area, that is the innovation of the already existing
system, the working day of a delivery person will be shorter and more productive generating more
revenue, delivery times will be reduced with digital labels without manual codes such as those
now implemented since technology plays an important role in generating efficient processes,
helping to reduce or eliminate duplications, errors and delays in the delivery flow , as well as to
accelerate the automation of specific tasks and they will be able to occupy their remaining time in
other services, the system that of the store collaborators, well known by the company, will be
implemented in the same way distribution centers where the distributors will wait for their order.
 Production

Getting to the customer in the best way to satisfy their needs is a task that must be done carefully
and in detail, since nowadays people who are looking for products in the gastronomic sector want
to do so quickly and agilely.

To achieve all this, we reveal a list to keep in mind so that a food delivery is successful and
efficient, without leaving any detail to chance. Some elements to review and consider when
thinking about this process are:

Having foresight in different situations becomes very important: many times the lack of stock in
our products or the failure of the person who makes the delivery end up damaging the assessment
that the client makes of our service.

Considering basic aspects will always make your service something distinctive and will be the
impression that the client takes in the end. For this reason, do not forget to consult gastronomic
marketing experts how to improve your services. At Rapiboy we can help you.

Sending gastronomic products is not always an easy task. Hiring personnel to be in charge of other
delivery tasks can bring more than one headache: labor lawsuits, effective staffing and even
absences without prior notice, which could leave you very badly off in front of your clients!

At Rapiboy we can help you by solving the delivery service in a few steps, because we are the most
effective and efficient alternative. Register your restaurant and start trying our service! You will
only pay for each shipment you make with the guarantee that you will always have a delivery
person at your disposal who will not let you down, knowing that it will look good with the
consumer is the most important thing.

A good resource for potential customers and clients is the sending of coupons and discounts
through the communication channels used by the business.

Usually the sending of emails in the form of sending payments on the products is usually effective
to attract more sales.

To increase your sales and achieve more conversions, we invite you to try our delivery service free
of charge and discover the easiest way to implement shipments in your food establishment.

Remember that we always guarantee a delivery person regardless of the location, the weather or
the product that your store sells. Reach more customers with one click with Rapiboy!
 Marketing

India currently has a population of 1,384,085,979 inhabitants and it is estimated that the
population is growing at 1% annually according to the World Bank, this is a good indicator that
says that India is a potential market in constant growth according to reports from the United
Nations (UN).

The digital platforms are increasingly present in the daily lives of the Indian inhabitants generating
changes in their consumption habits and perception of quality of life, India is a country with high
levels of social inequality, rural areas are the most affected as a result the inhabitants of these
areas decide to move to big cities where opportunities are better.

India has applications such as Swiggy and Zomato that are already strongly established in large
cities. Rappi would already have strong competition, since they are companies of Indian origin
competing with one of Latin origin. Rappi already has a consolidated market in different parts of
America thanks to the ease of access that it has, this is a great advantage that can be taken to the
Mumbai market consumers are looking for a user-friendly interface in addition to ease of payment
and delivery times.

Digital marketing should be the main means to make Rappi known by making agreements with
influencers and creators of content in social networks such as YouTube, Facebook, Twitter, Tik Tok,
paying advertising in social networks is the best option to be known quickly, in addition to
motivating the market to change food apps and favorite addresses, this can be achieved by giving
discounts and promotions to users of the application.

On the other hand, it is necessary to attract trained personnel to take the addresses, a good
strategy is to offer them better payments and additional benefits such as hydration and rest
stations, attention to the worker among others. This would increase the number of addresses and
also offer the restaurants additional benefits for being allied with Rappi, such as better
commissions or free publicity to the less known restaurants.
Bibliography

 http://www.himpub.com/documents/Chapter3551.pdf
 https://hbr.org/2020/10/how-indian-companies-are-using-technology-to-reach-new-
consumers?language=es
 https://www.republicworld.com/technology-news/apps/swiggy-zomato-resume-services-
in-mumbai-delhi-bengaluru-and-other-m.html
 https://www.businessinsider.in/business/startups/article/what-is-the-concept-of-swiggy-
partner-how-it-works/articleshow/72486713.cms
 https://www.statista.com/statistics/284436/india-social-network-penetration/
 https://rapiboy.com/info/6-claves-delivery-exitoso