RESEARCH PROPOSAL MEMORANDUM

Date: September 19, 2020

To: Steffen Guenzel
From: Summer Batrous
Subject: Research Proposal: How Covid-19 Has Affected the ‘BEACH’ Stock Market
Topic description: 
For this project I intend to use (Intertextuality: Porter) because a lot of my research will relate to
each other and the ideas from one source will flow from the other sources. I also intend to use
(What is rhetoric: Downs) because the market involves a lot of interacting throughout buying and
selling stocks, but in the terms of my paper it involves many different markets interaction with
each other.
Writing about how COVID-19 has affected our financial markets is important because one
should be able to understand the different financial situations throughout our country. This is
something that I find key to individual economic success, especially for investors. Some may say
that understanding our country’s economic status is not important for their own success
financially, however, as consumers, it is important to understand the market for consumer
confidence. A stable market is essential for consumer confidence, as well as steady occupations,
therefore, it is important to be aware of the statues of the financial market. When the market is
impacted by events such as the outbreak of COVID-19, consumer confidence and jobs are going
to decrease, as well as supply. This research project is going to explain how the Coronavirus
affected the ‘BEACH’ stock markets (Booking, Entertainment & Live Events, Airlines, Cruises
& Casinos, Hotels and Resorts) and why these effects occurred as a result of many actions
throughout the market. I will not only research how the ‘BEACH’ stocks were affected, but the
chain reaction resulting from these crashing industries.
Documentation Style: APA format will be used throughout my research project because it
produces a paper that is easy to understand and helps create a focus to the paper. Because
my major will be Finance and the focus of the paper is going to be how Covid-19 has
affected the United States Stock Market, using APA style will provide clarity for a difficult
topic. 
Purpose: I plan to major in Finance, therefore, writing about how Covid-19 has affected the
stock market will be beneficial to my understanding of the stock market and how it fluctuates
based on events. Understanding the stock market and ways to invest money has recently became
what I decided I wanted to do, along with double majoring in accounting. Since the Stock Market
is where investors buy and sell shares to make investments into companies of their choice,
making smart financial decisions is essential which is why it relates to my major. I also love to
travel and that is something I strive to be able to do a lot when I am older, therefore, focusing on
the ‘BEACH’ stocks will be interesting for me. I also believe that these were some of the hardest
hit industries resulting from COVID-19. 
Intended audience: My fellow classmates will benefit from my research paper because it will
allow for a deeper understanding of the Stock Market and how it can fluctuate, as well as how
one event can create chaos within the market. Also, my research paper will provide how personal
finance can be affected if invested into certain companies at the time of a collapsing market, and
how the market will change due to supply and demand. 
Research Question / Preliminary Thesis / Argument: COVID-19 had a dramatic impact on
the U.S. financial market by creating uncertainty for reputable companies and individual
economic scares due to the markets’ unpredictable fluctuations. 
Types of research areas: Based upon my major and topic, my research paper will be concluded
of using internet, field research and scholar writings. Since COVID-19 is recent and still
ongoing, scholarly research will be difficult to find, but I intend to have at least one scholar
source. I will also conduct my research over the internet using reputable sources and field
research by watching the markets myself.
Keywords: BEACH Stocks 2020 / COVID-19 travel effects / Financial effects from Coronavirus
Tentative List of References: Each of the resources that I have chosen for my research
project aid to my research in a different way. I have chosen a scholar paper, websites,
journals, and I still plan to continue my own field research so that I have a variety of
sources to pull from. In my opinion this will also help prevent biased writing within my
research.
 
Amadeo, K. (n.d.). How Stock Investing Affects the US Economy. Retrieved September 22,
2020, from https://www.thebalance.com/how-do-stocks-and-stock-investing-affect-the-u-s-
economy-3306179 (Links to an external site.)
Gormsen, N J and R S J Koijen (2020),   https://papers.ssrn.com/sol3/papers.cfm?
abstract_id=3555917 (Links to an external site.) ,
            Working Paper, University of Chicago Booth School of Business.
Mohit Oberoi, C. (2020, April 13). COVID-19 Impacts US Stock Markets and Economy.
Retrieved from https://marketrealist.com/2020/04/covid19s-impact-on-us- (Links to an external
site.)  stock-markets-economy/
Scott R. Baker Associate Professor of Finance. (n.d.). The Unprecedented Stock Market
Reaction to COVID-19. Retrieved September 22, 2020,
from https://insight.kellogg.northwestern.edu/article/what-explains-the-unprecedented-stock-
market-reaction-to-covid-19 (Links to an external site.)
Zhang, D; Hu, Min; Ji (2020, April 16). Financial markets under the global pandemic of
COVID-19. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7160643/ (Links to an external
site.) .
Research Schedule: 

Revision of
Final research
9-28-20 research memo 10-19-30 11-26-20 thanksgiving
dossier due
due
 12-3-20
Final draft
  research paper
Not working,
Create digital
10-5-20 10-31-20 mother’s    
paper trail
birthday
  Final in other
class
12-9-20

10-8/11-20 Continue
research  Rhetorical
  essay due.
Post e-
  11-12-20 Start drafting 12-11-20
  portfolios
argumentative
Exam in other essay 
10-10-20 class