Product or Service Offerings

Circuitz Electronic shop gives the most benefits to it’s customers which sets it apart from other
electronic shops. Its benefits are:

 The shop only sells quality and affordable electronic products that would stand the test
of time.
 The product’s price ranges from their Suggested Retail Prices (SRP) up to only a fifth (1/5)
of its investment price.
 The products offered are guaranteed to be brand new and functioning before being sold
because they will be tested in front of the customers before getting released.
 Circuitz staffs are the best in accommodating customers as it is considered in their
orientation before work.
In terms of the repairing services;

 Customers will get more than what they paid for because of their low service fees and the
items from the shop that’s needed in the repair will have an automatic discount and will
cost less than its normal price.

Pricing Strategy

 The price range of Suggested Retail Price (SRP) up to only a fifth (1/5) of its investment
price will depend on how much a certain product cost in other shops. As the shop aims to
be known for its quality and the most affordable prices in town, no same item from other
shop should cost less than what the item from Circuitz Electronic Shop costs. That way,
as much as how low the prices are, they would not be unprofitable because more
customers will come and more profit will too.

Sales and Distribution

The product distribution will also have an edge among other electronic shops. Releasing the
products will be different in Circuits compared to other shops because it includes;

 Functionality test before release.

 Proper packaging of products depending on its built material and item durability.
 Shipments to and from the shop will be done by the shop’s staffs themselves incase online
transactions will be done, that will ensure each item’s protection for it’s buyers.
 Online purchases from the store can only be payed through Cash on delivery for
customer’s financial securities.
 There will also be annual whole sales of old items from the shop in addition for the next
investments coming.

Advertising and Promotion

Different medias will be used in advertising and promoting the shop like;

 Making a Facebook page for the shop showcasing the products and services offered, and
highlighting the staff’s friendly customer accomodations
 Paying promotional citations and making the shop’s advertisement chants on local radio
stations making the shop familiar on every household.
 The shop will also make road signs (like “Circuitz Electronic Shop 1 km. ahead”) for the
passersby.
Product demonstrations will be done at the shop by the sales persons for its customers to
know an item’s performance and functionalities before purchasing.

Competitive Analysis
Almost all Electronic shops are already equipped by their own strategies in luring customers
to their stores. And like them, Circuitz Electronic Shop also have offers that will give its own stand
against its competitions. These offers will surely challenge even the existing market that’s already
dominated by established competitors. Some of which are;

 the product’s price ranging from their Suggested Retail Prices (SRP) up to only a fifth (1/5)
of its investment price,
 circuitz staffs are the best in accommodating customers as it is considered in their
orientation before work,
 ustomers getting more than what they paid for because of low service fees and items
from the shop that’s needed in the repair will have an automatic discount that will cost
less than its normal price,
 proper packaging of products depending on its built material and item durability,
and many other offers that might be similar to other Electronic shops but in greater scale when
it comes to Circuitz.