Business Plan: Section 3

Target Market(s)

1. Locals
2. Students
3. Professionals

Needs for the Products and Services

1. Locals that needs to buy electronic related products and purchase or repairs in their appliances.
2. Students that needs electronic components in their school projects.
3. Professionals looking for quality equipment at work.

Market Size Estimation

 Overall, the Return of Investment of the units of product and services will be at maximum of six
(6) months or less.
1. Php. 20000 worth of electronic components (resistors, led lights, switches, wires,
adaptors etc.)
2. Php. 10000 worth of tools and other equipments (screw-drivers, soldering irons, pliers
etc.)
3. Php. 50000 worth of appliances (bulbs, voltmeters, CCTVs etc.)
4. Php. 10000 worth of service and repair materials.
Not all of the units and products are going to be sold at that time frame but the investment will
return which means the remaining products and services or the interest will be added to the next
investment where the potential repeat purchase volume will be at an approximation of a quarter
(1/4) more than the previous investment.

 The demography will surely change the time rate of Return of Investment. Constructions and
Electric Company’s installations will be a great opportunity when it comes to the sales since their
purchases would be a high-scale purchase.

Sales Volume Estimation

 In comparison to other business involving electronics, the business sales will significantly be
higher given that it is a one-stop-shop for its customers purchasing or repairing. Existing electronic
businesses like a repair shop or hardware stores would be a second choice for customers who
wants convenience shopping.