MID-SEMESTER EXAMINATION

(FEBRUARY 2020 SESSION)

GLOBAL STRATEGIC MANAGEMENT

BMG20503

LECTURER: ……………………………………………………………………..

MATRIC NO : ………………………... PROGRAMME: ………….

VENUE : ………………………………………….

APRIL 2020 DURATION: 1 HOURS 30 MINUTES

INSTRUCTIONS:

1. Candidates must read all questions carefully.

2. The examination script consists of the followings:

Part Types of Instruction Duration

Questions

A 1 Essay Answer ALL 30 minutes

questions

B 5 Essays Answer THREE (3) 1 hours

questions ONLY

THIS EXAMINATION SCRIPT CONTAINS 5 PAGES INCLUDING THE FRONT COVER

DO NOT OPEN THE EXAMINATION SCRIPT UNTIL FURTHER INSTRUCTION
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PART A
(20 marks)
Time : 30 Minutes

INSTRUCTION
This part consists of ONE (1) COMPULSORY question. Answer THE question.

(Question 1)

1. Briefly explain how this events and phenomenons influence managers

around the world in doing business.
a) Terrorism
b) September 11
c) Covid 19
d) Food Crisis (2008-2009)

(20 marks)

GLOBAL STRATEGIC MANAGEMENT 2/5

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PART B
(60 marks)
Time : 1 Hour

INSTRUCTIONS
This part consists of FIVE (5) questions. Answer THREE (3) questions only.

(Question 1)

Perform industrial analysis of Starbucks in MSU by referring to Micheal Porter's

Five Forces Framework. You may tabulate your answers like such:

Forces Situation / High/Low Impact Positve/ Negative

Threats of new entrants
Bargaining power of suppliers
Bargaining power of buyers
Threats of substitute products
Rivalry among competitors
Conclusion

(20 marks)
(Question 2)
Evaluate your class resources and capablitties by using VRIO framework.
Based on your findings conclude your class competitiveness. Tabulate your
answe like such:

(20 marks)

GLOBAL STRATEGIC MANAGEMENT 3/5

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(Question 3)

A friend in Germany operates a coffee shop in Munich, namely Man Versus

Machine Coffee Roasters. It is one of the famous coffee shops in Munich. He
decides to open his new branch in Kuala Lumpur. He comes and sees you to
discuss on how to materialize this idea. As a friend, advise him on how he
should design his company policy and operation based on Geert Hofstede 5
Cultural Dimensions. Design your answers by completing the tale below.
Malaysian's
Dimension Managerial Implication
Dimension

i)The Highest In the

world. i)
i)
ii) Human are not ii)
equal

ii)Individualism vs. i) i)
Collectivsm ii) ii)

i) Employer is not compulsory to provide

i)
iii) medical benefit
ii)
ii)

i) i) it is okay to apoint women as a leader

iv)
ii) ii)

i) i)
v)
ii) ii)

(4 marks) (8 marks) (8 marks)

(Question 4)

There are 5 entrpreneurship strategies suggested in your text book, namely

Growth, Innovation, Networking, Financing / Governance and Harvest/ Exit.
Suggest what an entrepreneur may do in implementing these strategies.

(20 marks)

GLOBAL STRATEGIC MANAGEMENT 4/5

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(Question 5)

In your opinion how internet of things influence on how people do business

around the world.
Discuss FIVE (5) points with a good example each.

(20 marks)

END OF QUESTION

GLOBAL STRATEGIC MANAGEMENT 5/5