Professional Documents
Culture Documents
7
Strategic Alliances and
hapter
c chapter
Networks
Global
Global Strategy
Strategic Management
Mike W. Peng
Mike W. Peng
Copyright © 2009 Cengage. PowerPoint Presentation by John Bowen, Columbus State Community College
All rights reserved.
Outline
• Strategic Alliances
A compromise between short-term, pure market
transactions (e.g., spot transactions) and long-term,
pure organizational solutions (e.g., mergers and
acquisitions)
The Variety of Strategic Alliances
Mergers
Market and
Transactions Acquisitions
(M&A)
Figure 7.1
ADVANTAGES DISADVANTAGES
Reduce costs, risks, and uncertainties Possibilities of choosing the wrong partners
Gain access to complementary assets and capabilities Costs of negotiation and coordination
Possibilities to use alliances networks as real options Risks of helping nurture competitors (learning race)
Table 7.1