Campaign management of Domino’s pizza in Bangladesh

It goes without saying that marketing is one of the biggest and most important expenditures that any company
will make. After all, if I am not doing the right things to add to my customer base, then my company is not
going to grow in both size and revenue. That’s why the more effective my ad campaign is the greatest it’s
impact will be on my sales. So I will conduct or evaluate two ways campaign effectiveness such as:

The what of campaign Effectiveness and another is

The when and how of campaign effectiveness

 The first of all, the what of campaign effectiveness:

The 'what' refers to the overall objective of my ad campaign.  Was the goal to entice product trial, remove
misconceptions, providing support for the salespeople, remind prospects, or gain awareness.  Depending on the
purpose of my campaign, advertising research may need to be conducted to evaluate success. For different types
of advertisements such as social media, guerilla marketing, newspaper etc. The measures used for determining
success might change. 

During the research phase it's important to set targets for each objective and then evaluate whether or not each
has been met. For instance, if the objectives include sales, then with a good CRM tool, it could be pretty
straightforward to determine how much sales was generated as a direct result of the ad.  Aside from measuring
direct impressions and conversion though, it could be important to watch the increase or decrease in sales over
time, both before and after the campaign.

 For the last is, the when and how of campaign effectiveness:

When Pre-testing will be done before running the campaign with a subset of my target audience. This involves a
focus group so that their reactions, likes, and dislikes can be gauged. After running the campaign, post testing
should also be carried out to evaluate the level of effectiveness vs. my initial targets.  Some popular metrics
assessed in post testing include attitude or image changes, usage rate, sales data statistical analysis, and any
usage changes.  Also, after my ad campaign has been executed, it's really critical to document any meta-learning
so I know how to change my future campaigns. While many sources have indicated recall to not be an effective
way to measure the effectiveness of an ad campaign, many agencies make use of this. They believe that if an ad
is seen as well as remembered, then this can be a great indication of its rate of success.

While there are different techniques on how to evaluate advertising campaign effectiveness, the measurement of
real effectiveness of an ad may still prove to be somewhat elusive. However, one great way to capture traffic
generated and then leads is to make my website the central point of my sales funnel.  By setting up unique
URLs for each campaign and using UTM codes effectively, I can leverage the power of tools like Google
Analytics to track my campaigns more effectively.  

Campaign Budget for Domino’s Pizza

The estimated cost for my campaign budget is $7000. This budget was created and estimated based on my local
community and its total population. I would be running for a local city council position. Thus, my budget would
be on the smaller side with Grant County hosting a population of 40,000 and an estimated 15000 homes. In this
perspective, I would have to take a close look at my county’s demographics to gather valuable information that
can suggest in what areas monies will be best spend. Information such as population characteristics millennial
or baby boomers, educational levels, health information disabilities, income and poverty levels, as well as
businesses in the area. All the information listed above will assist me in calculating where monies need to spend
and where they can be saved. An influx of millennial versus baby boomers in my county means I can possibly
save on direct mailing costs by utilizing forms of technology such as emailing and social media to get my
campaign messages across.

Marketing Communication Tools use for Domino’s Pizza

Marketing communication tools are used to promote a company or companies’ product, so as a marketer I
strictly devoted to planning and developing these tools. So there are different types of communication
marketing tools such as, Public relation, direct marketing, sales promotion, personal selling, sponsorship,
Merchandising, packaging, point of purchase, integration strategy and so one. So I definitely use a combination
of these various tools for Domino’s Pizza. The first of all,

Public Relations:

It helps a positive public image or strengthen ties with stakeholders about the Domino’s Pizza’s, The goal of
public relations is to help consumers better understand About Domino’s Pizza’s. So I take interviews that are
my consumer and release news for Domino’s pizza and also the sponsorship of major sporting events.

Direct Marketing:

I will reach the target audience demographically and will encourage direct response by Mail, telemarketing
campaigns, printed and online catalog, and finally direct response TV and FM radio.

Sales Promotion:

In this method I can include product demonstrations, contests, displays, free samples, premiums like buy one
get one free, coupons and other types of incentives. So my goal of a sales promotion is to spur short-term sales
by increasing awareness of Domino’s Pizza. Ultimately, it strives to build repeat business with a sales
promotion.

Personal selling:

I will reach customers one to one to make sales for domino's Pizza, with strengthening relationships by Sales
appointment, sales meetings, and presentation, and also online sales chat help, etc.