Interviewer

Interviewee

IBA Agent (2)

We also have a lot of interference with the infrastructure, and wire and cable forms how much part of
it? It is an important part, significant, around 20%. And if we talk about the solutions you are offering
to the wire and cable industry, is it just IBA or any other company still. We do wire and cable insulation
solutions, we actually manufacture some parts which we export, so you have your own facility, we have
our own facility and we also provide the equipment for locating the wire and cable under ground for
utilities and for people who do infrastructure process. So, it is quite a crucial part.

IBA Agent
Like you from the industry and ok we have got good support from the industry for the magazine but
certainly, the support is required from the entire industry because our basic idea is to deliver value to
the wire and cable industry and people like you have good experience in the industry can help us a lot.
You just introduce me about the IBA and its principles sound interesting but certainly you might have
had some tuff time to have new references. There is a lot of scope for this kind of stuff in the coming.
Yes, 100%, i think these types of platforms help you a lot to communicate to the people and that is
very much required. Yes, unless you don’t listen to the people nothing happens, communication is the
name of the game. That is true, yes certainly it helps ultimately.

IBA
So we produce and sell irradiation equipments EB macsilators which have has …….. and cable making ...
….(0:12-0:19) so we provide easy beam type of machine which are basically escalating the electrons and
everything is escalating here in the Indian cables. Yes that’s right and that’s the most crucial part and
may be I think it is not much focused here in India. No I don’t think so for the moment everything is
being done in China. Is their anything new that you are offering out here to the industry or the regular
product? It the regular product and this is new for 2-3 years now. If we talk about your presence in
India, what kind of presence you have here in India. Today we are represented by local agents and we
have our new offices of our self here in India, we work with the local agents. And if we talk about your
customer base, what kind of customer base you have in India? Today we have work in Calcutta. So you
are looking forward for the good acceptance in the Indian market. As you can see we are present
almost all across the world; our presence is pretty low in Asia but in India is very low, so we want to
penetrate in this market. So may be price factor is the key reason. Yes, pricing is a difficult issue for the
European here; a company wants to penetrate India. But if it offers good ROI and gives good value to
the customers then certainly the Indian companies are open to new and better technologies, the right
thing is may be to have the platforms like this exhibitions to communicate your technology to them
and that will certainly generate good business for you.