Your Best Pay Day

As entrepreneurs, we’re constantly pulled in different directions. We have tons of ideas – and we’re bombarded with even more
ideas from the outside every day. It can become overwhelming to figure out what we really need to focus on in our business to
give us the greatest enjoyment, the greatest profit and that’s easy to sell.

WHAT DOES “YOUR BEST PAY DAY” MEAN?

In your business, you can do a lot of things that make you money: you can deliver
online courses, classes, consulting, coaching, live events, done-for-you professional
The secret is to match up your
services, and so on. These things are all called your “deliverables” – they are the deliverables against a very
things you do in exchange for money. Each of these deliverables has a core value to
you and your business. specific set of criteria so you
For example, you can have deliverables that you really enjoy and energize you and
can figure out the #1 single
you can also have deliverables where you don’t get much, if any, energy from doing most profitable and rewarding
them at all. You can also have deliverables that make you a high net profit as well as
those that don’t really make you money. And, you can have deliverables that are thing that you should be
really easy or that are almost impossible to sell.
focusing on in your business.
To find Your Best Pay Day, you need to figure out which of your deliverables THIS IS CALLED “YOUR BEST PAY DAY.”
meet the following six criteria:

1 It has to have a high net profit. Does it make you money?

2 It has to energize you. Do you enjoy it?

3 It has to be easy to deliver. How easy is it for you to perform whatever it is you’re doing to get money?

4 It has to be easy to sell. How easy is it for you to get people to pay you?

5 It has to be something you can keep doing. Is there a high sustainability factor that supports you doing it over time?

6 It has to be something you can replicate. Can someone else do it or can it be automated?

Use the worksheet on the next page to match up your deliverables to each of these six criteria
to discover what you should be focusing on for Your Best Pay Day.

© Kern Media, Inc. All rights reserved. FrankKern.com

 Your Best Pay Day Worksheet
Step 1: Write down your current, or potential deliverables in the first column. These are the things you do in exchange for money.

Step 2: For each of the 6 criteria listed, score yourself on a scale of 1-5 in terms of how well each deliverable meets the criteria.
For example, if one of your deliverables is online courses and it’s a high net profit for you, you’ll rate this item a “5” under “Net Profit.”
If online courses are not easy for you to sell, however, you’ll give yourself a “2” in the “Ease of Sale” column. Circle your score for each
of the criteria below.

Step 3: Add up the total score for each deliverable (each row). The deliverable with the highest score will show you the #1 single most
profitable and rewarding thing you should be focusing on in your business. It will change your life!

Criteria 1: Criteria 2: Criteria 3: Criteria 4: Criteria 5: Criteria 6:

Deliverable Net Profit Energizer Ease of Ease of Sustainability Replicate or Total
Factor Delivery Sale Automate

1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

© Kern Media, Inc. All rights reserved. FrankKern.com