Synopsis

TOPIC : Analysis of start up culture among Indian youth and why most Indian
startups fail
Team Members of Group 2(Electrical) :

Vivek Ramansh Bhanot 19104060

Vibhu Chandransh Bhanot 19104059

Ved Prakash 19104044

Divyansh Gupta 19104101

Nishant Vashist 19104027

-----------------------------------------------------------------------------------------------------------------------
INTRODUCTION :

India is the third largest startup hub (Reference 1) in the world but studies of IBM Institute for Business
Value and Oxford Economics show that 90% of the startups in India fail within 5 years of
inception(Reference 2). While the Government is encouraging startup culture there is no single innovative
startup in India which went on dominating markets internationally so far. This research aims at analysing the
capability and interest of Indian youth in startups to understand deep causes of failures of startups in India.

REVIEW OF LITERATURE :

By PTI November 05, 2019

NEED OF THE STUDY :

While the resources available on internet give data and statistics showing the rate of failure of the emerging
startups in India and the possible causes behind it, the project work analyses the decision making and
business expansion skills of Indian youth required for startups and their overall mood in opting for a startup
journey . This research work will also try to analyse and study some regional startups (in Chandigarh) under
primary research.

RESEARCH METHODOLOGY :

Objectives: The research tries to know the interest of Indian youth in startups and will try to analyse their
startup awareness , Business Maintenance & Scalability skills through some General Situation-Reaction based
questions. This research will also try to analyse some regional startups (in Chandigarh).Later the data
collected will be compared with reports available online , the sources of which are mentioned in bibliography.

Research Design: Research is based on Primary data. The source of data is primarily from the responses of the
youth in the survey that will be conducted. The survey will be done online by Google Survey forms .A separate
survey will be done on few regional startups( in Chandigarh) by contacting them online.
Sample Population: The sampling population will be youth that the team can reach through various whatsapp
groups of the team members. Moreover, the separate survey of local startups will cover few Chandigarh
entrepreneurs.

Sample Techniques: The survey of youth will be mostly Voluntary based and the survey of local startups can be
considered Convenience sampling.

BIBLIOGRAPHY :

1) https://www.theweek.in/news/biz-tech/2019/11/05/india-retains-position-as-worlds-third-largest-
startup-hub-nasscom.html#:~:text=India%20retains%20position%20as%20world's%20third%2Dlargest
%20startup%20hub%3A%20NASSCOM,-India%20added%201%2C300&text=With%20the%20addition
%20of%20more,to%20IT%20industry%20body%20Nasscom.

2) https://www.oxfordeconomics.com/recent-releases/Entrepreneurial-India

5th page of the pdf under ' Towards sustained maturity' topic

https://d1iydh3qrygeij.cloudfront.net/Media/Default/New%20release%20images%20and
%20reports/Entrepreneurial%20India%20IBV%20mid%202016.pdf

3) http://iosrjournals.org/iosr-jbm/papers/Vol18-issue2/Version-4/B018241216.pdf

4) https://www.techcircle.in/2015/12/29/recap-2015-ten-startups-that-lost-their-way

5)
https://www.researchgate.net/publication/318221730_From_startup_to_scalable_enterprise_Laying_the_foun
dation

6) https://www.researchgate.net/publication/235360948_Innovation_and_Entrepreneurship