ACTION PLAN- PROGRAM PROMOTION

Department of Criminal Justice Education

I.
In line with the request of the Academic Group of UM Digos College
through the Office of the Vice President and the Dean, the Department of
Criminal Justice Education presents this Action Plan which envisions the
amplification of program promotion of the department. This can be made
possible through the following marketing strategies:

Marketing Details Responsible Timeline

Strategy

Social Media Given the pandemic, most

Awareness people are online and are
connecting with everyone
through social media.

We will create social media

accounts such as
facebook/instagram/twitter
where promotions/
announcements/ activities
shall be posted.

Making of The posters shall highlight

posters which the achievements of the
are to be posted department such as:
in DCJE’s social
media accounts 1. Producing
topnotchers;
2. High passing
percentage during
board exams;
3. Others

#KwentongDCJ We will ask our alumni to

E give a short story about
their experiences in DCJE
and how the department
helped them in their board
exam and careers.
(E.g Sir Gander/Ma’am
Hanah)
 We will also feature some
current students and ask
for their testimonial as to
them being currently
enrolled in the
department’s programs.

“Kumustahan We will have a livestream

with Sir/Ma’am” program where the
students can voice out
their opinions or questions
relating to school activities
(exams/grading system)

This is a way of showing

to our students that we
care for them especially at
this time of pandemic.

Prepared by:

HIPOLITO BENEDICTO QUILLIP JR.