12

ENTREPRENEURSHIP
First Quarter – Week 2

LEARNING ACTIVITY SHEETS

 Republic of the Philippines
Department of Education

COPYRIGHT PAGE
Learning Activity Sheet in ENTREPRENEURSHIP
(Grade 12)
Copyright © 2020
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
Regional Government Center, Carig Sur, Tuguegarao City, 3500

“No copy of this material shall subsist in any work of the Government of the Philippines. However, prior
approval of the government agency or office wherein the work is created shall be necessary for exploitation of
such work for profit.”

This material has been developed for the implementation of K to 12 Curriculum through the Curriculum and
Learning Management Division (CLMD). It can be reproduced for educational purposes and the source must
be acknowledged. Derivatives of the work including creating an edited version, an enhancement of
supplementary work are permitted provided all original works are acknowledged and the copyright is
attributed. No work may be derived from this material for commercial purposes and profit.

Consultants: Regional Director

Assistant Regional Director : ESTELA L. CARIÑO, EdD., CESO IV
: RHODA T. RAZON, EdD., CESO V
Schools Division Superintendent : ORLANDO E. MANUEL, PhD, CESO V Asst. Schools Division
Superintendent(s): MARITES L. LLANES
WILMA BUMAGAT
Chief Education Supervisor, CLMD: OCTAVIO V. CABASAG, PhD Chief Education Supervisor,
CID : ROGELIO PASINOS
Development Team
Writers: Christen Joyce Conde (Aparri East NHS), SDO CAGAYAN Ruskin Bumatay;
(Camalaniugan NHS), SDO CAGAYAN Julita Bucaneg (Gonzaga NHS), SDO CAGAYAN
Jerome Belango (Gadu NHS), SDO CAGAYAN Evangeline Dangarang (Cabbo NHS), SDO
CAGAYAN Marvie Tuazon (EVHS), SDO CAGAYAN
Content Editor: Cesar Tuliao, PSDS, SDO CAGAYAN
Tessie Molina, Baggao NHS, SDO CAGAYAN Leilanie Gayuma (Gammad NHS), SDO CAGAYAN
Sherilyn Cabrera (Caridad DTNHS), SDO CAGAYAN
Language Editor: Armida Gregorio, (Gammad NHS), SDO CAGAYAN Corazon Camayang, TVTS
Illustrators: Name, School, SDO
Layout Artists: Name, School, SDO
Focal Persons: Emelynne U. Agcaoili, Division Learning Area Supervisor Nickoye Bumanglag,
Division LR Supervisor
Miraflor D. Mariano, Regional Learning Area Supervisor Rizalino G. Caronan, Regional LR
Supervisor

Note: Practice personal hygiene protocol at all times. i

 Table of Contents
Page
Competency number
Discuss the relevance of the course ..................... 2

Explore job opportunities for Entrepreneurship as

a career ..................... 8

Recognize a potential market ..................... 16

Select the best product or service that will

meet the market need. ..................... 25

Recognize the importance of marketing mix

in the development of marketing strategy ..................... 33

Describe the Marketing Mix (7Ps) in

relation to the business opportunity ..................... 41

Develop a brand name ..................... 48

Note: Practice personal hygiene protocol at all times. i

 ENTREPRENEURSHIP

Name of Learner: Grade Level: _ ______

Section: Score _____________

LEARNING ACTIVITY SHEET

Background Information for Learners

Entrepreneurs start new businesses and take on the risks and rewards of being
an owner. This is the ultimate career in capitalism - putting your idea to work in a
competitive economy. Some new ventures generate enormous wealth for the
entrepreneur. However, the job of entrepreneur is not for everyone. You need to be
hard-working, smart, creative, willing to take risks and get along well with people.
You need to have the heart, motivation and drive in order to succeed.

Entrepreneurs have many personalities. A number never finished college.

Some are fiery revolutionaries. Some are gentle souls with a good idea. Some are
driven but difficult. Some have grown-up in the most difficult circumstances
imaginable - emerging with enormous determination to strive for greatness. Others
are pleasant, personable and compassionate renegades. Generally, there will be a
life event, key motivator or a source of inspiration that causes a person to strike out
on his own rather than work inside a larger company. Sometimes it is cubicle fatigue
or, worse, getting fired. Other times it is an "aha moment" where an insight or
innovation into how an industry or business could be done differently arises.
Sometimes it's a bad boss.

The possibilities in entrepreneurship are endless. The rewards can be high and
so are the risks, too. But, if you have the drive, creativity and the desire to be your
own boss, this career is meant very well for you.

Learning Competency
Explore job opportunities for Entrepreneurship as a career. (Week 2)
Activity 1

Tan was born to Chinese immigrant parents

from Fujian. He attended high school at Chiang Kai
Shek College and graduated from the University of
Santo Tomas with a degree in chemical engineering.
Tan had initially planned an ice cream parlor when he
founded Jollibee, then added dishes such as
hamburgers, french fries, and fried chicken.

Note: Practice personal hygiene protocol at all

times.
TONY TAN CAKTIONG

Note: Practice personal hygiene protocol at all

times.
Jollibee

Eduardo M. Cojuangco, Jr. is the Chairman of

the Board and Chief Executive Officer of the Company,
a position he has held since July 7, 1998. He is also
the Chairman of the Executive Committee of the
Company. He also holds the following positions in other
publicly listed companies: Chairman of the Board and
Chief Executive Officer of Ginebra San Miguel Inc.; and
Chairman of the Board of San Miguel Food and
Beverage, Inc. and Petron Corporation.

EDUARDO COJUANGCO JR.

San Miguel Corporation

Philippines, where his father set up a shop that

sold various household items. At his father's store, Sy
helped his father sell rice, sardines and other
merchandise. Following World War II, the store got
obliterated along with the rest of Manila. His family
decided to return to China, but Sy stayed in the
Philippines where he completed his secondary
education at an institution now known as the Chiang
Kai Shek College and earned his Associate of Arts
degree in commercial studies at Far Eastern University
in 1950. While studying in school, he also learned how
Henry Tan Chi Sieng Sy Sr.
.
to speak in English and Filipino [
ShoeMart

Directions

1. Study the set-up of the following entrepreneurs with their ventures and how they
excel in their chosen career.
2. You can use the following guide questions to study each entrepreneur.
a. What is the educational background of the entrepreneur?
b. Is the line of entrepreneurial activity congruent to the educational background or skill
of the entrepreneur? Why or Why not?
c. What are the common traits of the entrepreneurs?
d. Are the necessary skills in their chosen business learned or acquired? Explain.
e. Do they employ others in their business? Expand your answer.
Activity 2
Study the traits of an entrepreneur listed in the table below and
honestly rate yourself from a scale of one to five, 1 being the lowest and 5
being the highest. Place a check mark for your desired rating.
Total points will tell you if you got what it takes to be an entrepreneur (Higher
points will have greater chances in the future career).

TRAITS RATING
1 2 3 4 5
Opportunity-seeking
Persevering
Risk Taking
Demanding for efficiency and quality
Information-seeking
Goal Setting
Planning
Persuasion and networking
Building self-confidence
Listening to others
Demonstrating leadership
TOTAL POINTS

Analysis
Result Interpretation
Score Meaning
< 28 pts Limited entrepreneurial qualities at the moment. It does not mean you
are not meant to be a businessperson. It only means that you should
spend more time preparing yourself to handle any problems you might
face once you start a business.
Between Average - there are gaps that need to be filled or improved upon.
29– 42 You might consider upgrading your knowledge or skills. Consider
taking
some courses.
>42 Good entrepreneur - keep it up and continue to develop.

Activity 3
1. Based on your answers from the previous activity, list down the three
(3) traits you scored the highest.
2. Identify five (5) traits you scored the lowest.
3. Prepare an action plan on how to improve the three traits you scored
the lowest. You can follow the template given.
 ACTION PLAN
Example
Identified What you need What or who How will you
Traits for to do to can help you identify your
Improvement improve success
Information People and If I can now
seeking I will have to be the media. easily
more distinguished
responsible for those
the information I information as
gathered, either helpful or
whether it is not.
relevant or not.

Identified What you need What or who How will you

Traits for to do to can help you identify your
Improvement improve success

1.

2.

3.

4.

5.

Rubric for Scoring

RUBRICS FOR THE ACTIVITY

SPECIFIC ATTAINABLE MEASURABLERELEVANT
Ideas are well- Realistic and IncludeThe idea is aligned
defined and clearly achievable within measurablewith the other indicators to
stated. the resources, trackgoals. progress.
time, money,
experience, etc.
you have.
25% 25% 25% 25%
Activity 4
“Business ideas are not business opportunities...unless they solve problems.”
1. Make a reflection of the statement above.
2. Search for the following persons in the internet. What did they solve?
3. In your own community, identify a problem that you think you can offer a solution.

https://www.google.com/search?
q=case+study+on+entrepreneurship+ppt&sa=X&ved=2AhUKEwiq2pSngdbpA hXDLqYKHRxKD-
MQ1QIoAHoECAwQAQ&biw=1600&bih=789

Rubric for Scoring

RUBRICS FOR THE ACTIVITY APPRENTICEBASICLEARNED

No Concept ofLittle concept ofConcept of business. Lack EXEMPLARY
ofbusiness. Lack ofbusiness is necessarynecessarymaintained. Concept of
information. Ideasinformation. IdeasNecessary are business is
unorganized.are not sufficientlyinformation maintained.
Needs more timeorganized. Needspresented. Ideas to learn Necessary
thea little time toare sufficiently concept.learn the information
concept.organized and presented. Ideas
communicated. are sufficiently
organized and
communicated
clearly and
Less than 75 pts. 75 to 82 pts. 83 to 90 pts. concisely.
91 to 100 pts.
Reflection

1. I learned that

2. I enjoyed most on __ _

3. I want to learn more _ _

Answer Key:

Exercise 1
1. a. TONY TAN CAKTIONG - Tony Tan Caktiong was from a poor family in China
who immigrated to the Philippines in hope that they may have a better life. His family
helped each other out, establishing a restaurant business in Davao which enabled
young Tony to study Civil Engineering in the University of Santo Tomas.
When he was 22, Caktiong decided to shell out P350,000 in an ice cream parlor
franchise. He opened Cubao Ice Cream House and Quiapo Ice Cream House. As
their business becomes more and more successful, they started to hire more people
to help them manage it. Two years later, he decided to serve hamburgers, fried
chicken, and spaghetti as people began to tell him that they don’t want to eat ice
cream all the time. It was then that they decided to rebrand and change their name
to “Jollibee” as it represents them as a company, and the people that they cater to –
hardworking and happy.
b. EDUARDO M. COJUANGCO JR. - Filipino, 80, is the Chairman and a non-
executive director of the Company, a position he has held since May 22, 2001, and
Chairman of the Company’s Executive Committee. He is also Chairman and Chief
Executive Officer of listed companies San Miguel Corporation and Ginebra San
Miguel, Inc. He is likewise the Chairman of listed company Petron Corporation, and
private companies ECJ and Sons Agricultural Enterprises, Inc. and the Eduardo
Cojuangco, Jr. Foundation, Inc.; and a Director of Caiñaman Farms, Inc. He was
previously Director of Manila Electric Company (February 2009 to May 2009). Mr.
Cojuangco attended the College of Agriculture, University of the Philippines, as well
as California Polytechnic College in San Luis Obispo, U.S.A. Among others, he was
conferred the Degree of Doctor of Economics Honoris Causa by the University of
Mindanao and the Degree of Doctor of Agri-Business Honoris Causa by the Tarlac
College of Agriculture.
c. HENRY SY SR. - Sy worked in his father's sari-sari store in Quiapo until after
World War II, when his father returned to China. Sy eventually went to school and
obtained an associate degree in commercial studies at the Far Eastern University.
In the 1950s, Sy ventured into the business of selling surplus boots. He eventually
opened ShoeMart in 1958 along Carriedo in Manila.
Exercise 2: Answers may vary.

Exercise 3: Answers may

vary. Exercise 4:
a. MARK ZUCKERBERG AND FOUNDING FACEBOOK
Zuckerberg and his friends Dustin Moskovitz, Chris Hughes and Eduardo Saverin
created The Facebook, a site that allowed users to create their own profiles, upload
photos, and communicate with other users. The group ran the site out of a dorm
room at Harvard University until June 2004.
That year Zuckerberg dropped out of college and moved the company to Palo Alto,
California. By the end of 2004, Facebook had 1 million users.
b. LARRY PAGE AND SERGEY BRIN.
No two tech executives are quite as enigmatic and private as Google co-founders
The two men, who started Google more than 20 years ago while computer science
graduate students at Stanford University, have hardly been seen or heard from in the
last half-decade or so, since restructuring the company to create Google parent
Alphabet and leaving Sundar Pichai in charge of a newly streamlined Google.
LARRY PAGE AND SERGEY BRIN ARE STEPPING BACK FOR GOOD
It’s a fitting end for two of the most mysterious tech leaders of a generation, who are
both exiting their company as it hovers near $1 trillion in market cap. But it’s also a
troubling time for Google. The search giant has faced increasing scrutiny from
employees, media organizations, activists, regulators, and lawmakers since Page
and Brin first stepped back in the summer of 2015. And many of those controversies
are problems of Page and Brin’s creation, either because the duo didn’t foresee the
ways in which Google could do harm or because they explicitly steered the company
in a direction that flouted standard corporate ethics.
In that context, it’s important to look back at the big moments in both men’s careers
and how the actions they took have had an outsized impact not just on the tech
industry, but on the internet and society itself. What Page and Brin have built will
likely last for decades to come, and knowing how Google got to where it is today will
be an important piece in the puzzle of figuring out where it goes in the future.
Reference

Book
PATHWAYS TO ENTREPRENEURSHIP, RAYMUNDO B. HABARADAS, DBA
TERESO S. TULLAO JR., PhD

Online sources
Security Bank Financial blog
https://www.securitybank.com/blog/how-they-did-it-5-inspiring-success-stories-of-
filipino-millionaires/
Entrepreneurship Traits
https://www.monster.com/career-advice/article/entrepreneur-
traits How to make an action plan
https://www.projectmanager.com/training/make-action-plan
30 Most Influential Entrepreneurs of all Time
https://www.incomediary.com/30-most-influential-entrepreneurs-of-all-time-2

Prepared by:

RUSKIN M. BUMATAY
Writer

Edited by:

ARMIDA G. GREGORIO
Senior High School Teacher III

SHERRYLYN CABRERA
Head Teacher I

LEILANIE F. GAYUMA
School Principal I
Division Quality Assurance
Team

TESSIE J. MOLINA, PhD.

Principal III
Division Quality Assurance Team

CESAR TULIAO
Public Schools District Supervisor
Division Quality Assurance Team