Slogan: “What a delicious dilemma!” which was acquired by nestle
Quality street was invented in the year 1936,
Quality street has different types of chocolates like
Orange Chocolate Crunch: Little pieces of crystallized orange in chocolate. Strawberry Delight Chocolate filled with strawberry cream. Orange Crème Dark chocolate covering a white, orange flavoured interior. The green triangle: This is a hazelnut noisette, and it is distinctive as it is the only triangular one. They are packed in brightly coloured boxes with different types of chocolates in the same box. The target audience is mostly pointing to working class families, in the 1930s only the wealthy people can afford them.
Related products to quality street are:
Roses celebration
the rivals of quality street are Mondelez, mars, Kraft foods, Danone, match sticks, and Heinz.
TV advert idea: using a drawn background, quality street sweets are
tipped out of the box with the camera inspecting them looking at the different type’s sweets.