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Yorkie

Yorkie is a chocolate bar they were originally composed of six chunks


of chocolate each marked Rowntree, there were also slogans that
describe yorkie like “it’s not for girls!” witch has got been banned in 2012
and “Man fuel for man stuff”, yorkie was wrapped in both foil and an
outer paper wrapper and weighed 58. Yorkie was launched in 1976 by
Rowntree's of York hence the name. It has no artificial colours, flavours,
or preservatives. The target audience focus on mostly men, giving them
energy in the adverts.

The product ranges of yorkie are:


 Yorkie Milk
 Yorkie Raisin & Biscuit
 Yorkie Duo Milk
 Yorkie Duo Raisin & Biscuit
 Yorkie Man-size Buttons
a new target audience for the yorkie can aim at women

story board for advert: A character struggles to carry the equipment


around the room and is completely exhausted then a mysterious
person/woman approaches them and hands them a yorkie, the character
touches it and then they work together.

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