Good morning everyone, my name is Thanh Huong, member of group 8.

On behalf of my
group, I’d like to welcome all of you. So, now, let me introduce a little bit about my
group. There are 4 members in my group, in order of the presentation: Pham Thanh
Huong, Le Thi Bich Diep, Ha Thi Thu Thao and Le Kim Khanh. And The topic of our
presentation today is “Oreo – a text book example of advertising”. And the purpose of
the presentation is to give you some interesting knowledge about advertising of oreo.
Our group divided the presentation into 4 parts, the first part is The brief history of
Oreo, the second one is Tagline “Twist, Lick, Dunk”, the third part is You can still dunk in
the dark and the last part is Oreo’s “secret”. Let’s move on the first part: The brief
history of Oreo

1. Overview
First introduced in New York by the company Nabisco in 1912 , Oreos, a sandwich cookie
consisting of two chocolate wafers with a sweet creme filling in between, have been bringing
delight to people all over the world for over 100 years. Since its inception in 1912, Oreo has
been the best-selling cookie of the twentieth century, with over 491 billion Oreo biscuits sold
globally to date. The top five nations in terms of sales are the United States, China, Venezuela,
Canada, and Indonesia. In markets around the world, Oreo comes in surprising local flavors, like
blueberry and green tea ice cream, and fun shapes and forms. But, no matter where you go in
the world, one thing stays right at the heart of milk’s favorite cookie: the iconic “twist, lick,
dunk” that brings people together like no other biscuit can!

2. The promotion
Because the brand's target audience is young people and children, Oreo often pushes its
advertising on social media and television. On numerous social media channels, the company is
continually interacting with its customers. when the Oreo brand was established in the
countries, many promotional campaigns were launched, especially in the context of billboards
and advertising campaigns.
OREO pride this is to support for pride month-june.
Oreo Shin-shin – celebrate the birth of the panda.
The company has deemed the August 5th landing on Mars worthy of addition into the cookie
pantheon.
The last pic is to honor Elvis Presley's grand legacy
Social media has significantly increased the brand's reputation and reach out to consumers.
Furthermore, numerous celebrities and influencers from all over the world have advertised the
Oreo brand.
CT:
3. Oreo vs Hydrox
Many versions of cream-filled cookies can be found on grocery store shelves around the
country, but Oreos are by far the most famous and recognizable brand. While no one can
compete with the most well-known chocolate sandwich cookie these days, Oreo used to face
stiff competition from rival brand Hydrox cookies. When Oreos first appeared on grocery store
shelves in 1912, they were the second chocolate sandwich cookie to do so, after Hydrox cookies
in 1908.
The rope-a-dope technique worked off in the mid-1950s, when Nabisco jumped into action with
a radically redesigned cookie and a slick advertisement promoting "new Oreos."
Simultaneously, an Oreo relaunch with a higher price point made the Oreo more costly and
more premium-looking than Hydrox. Nabisco then began licensing Oreo for use in other
products, like Cookies and Cream ice cream, legitimizing the brand further. Even though it was
the original, Hydrox ended up looking like a knock-off generic cookie. And Oreo went on to
become "milk's favorite cookie" and the world's best-selling cookie.
CT: Oreo became famous mainly from their social media strategies.
What really took them off on their marketing was a drastic change in their overall marketing
strategy from a generic advertising campaigns towards a totally content driven strategy. (Telling
stories through social media & engaging customers from their history)
and the next part, Diep will talk about one of the most famous marketing strategies of Oreo

When was the first Oreo made?

A. 1921
B. 1914
C. 1912
D. 1908
Who is the target audience of Oreo?
A. Children and youth
B. Adult
C. Parents and children
D. Old and young people
What marketing strategy does Oreo use to knock off Hydrox?
A. Entering the Asian market
B. Having slick advertisements and redesigning product
C. Hiring a famous, sophisticated and influential mand and women
D. Selling product with lower prices