Submitted to:- Dr.

Smita M Gaikwad

Submitted By:- Rabijyoti Das

Reg. No:- FPB2123/117
The Brand Story: The National Biscuit Company (later Nabisco), which
launched the Oreo Biscuit in 1912, is the origin of the Oreo brand. People of all
ages appreciate the famous black and white cookie, which has become a staple
of American society.
The Oreo brand has developed through time to include a wide range of variants.
The original Oreo cookie included two chocolate cookies and a crème filling in
the middle. These include Oreos, Oreo Mint, Oreo Thins, Birthday Cake Oreos,
Double Stuf, Mega Stuf, and many others.
One of the most well-known brands worldwide has always been Oreo. In more
than 100 nations throughout the world, it is believed that more than 40 billion
Oreo cookies are sold annually.
Oreo has embraced social media as well and has emerged as a pioneer in the
usage of sites like Twitter, Instagram, and YouTube to interact with its
followers. The company frequently runs promotions and competitions that
anybody may enter, and it also shares entertaining and original recipes on its
various platforms.
People all over the world love Oreo and consider it to be a timeless classic. Its
famous cookie has been a staple of American life for more than a century and
will undoubtedly always be a favorite sweet.
 USP of Oreo:- 1. Delicious Taste: Oreo
cookies have a unique, classic and
delicious taste that has made them one of
the most popular cookies in the world.
2. Variety of Flavors: Oreo offers a variety
of flavors, such as original, double-stuffed,
mint, golden, and birthday cake, that
appeal to a wide range of tastes.
3. Iconic Brand: Oreo has become an
iconic brand that is known and loved
around the world.
4. Fun To Eat: Oreo offers a fun and
interactive way to enjoy a treat with their
twist, lick, and dunk method. 5. Shareable:
Oreo is a great snack to share with friends
and family, as it can be easily split into
individual cookies.

Oreo Branding strategy:-

The overarching goal of Oreo's branding

strategy is to create a strong, unified brand
identity that appeals to people of all ages
and backgrounds. This strategy includes
leveraging the iconic Oreo cookie to create
an emotional connection with consumers
and generate brand loyalty. Oreo also
utilizes a variety of visual and interactive
marketing techniques, such as its "twist,
lick, and dunk" campaign and its social
media presence, to engage with its target
audience and keep them engaged.
Additionally, Oreo leverages its strong
partnerships with various organizations and influencers to further spread its
message and reach a wider audience. Finally, Oreo strives to produce innovative
products that appeal to its customers and keep them coming back for more
Product Differentiation:- Oreo, a brand of sandwich cookies produced by
Mondelez International, has differentiated its product through various means
such as flavor innovation, limited edition releases, and packaging designs.

Some examples of unique Oreo flavors include Red Velvet, Cinnamon Bun, and
Birthday Cake. The brand has also created special packaging for holidays and
events, such as Valentine's Day, Easter, and Christmas. In addition, Oreo has
expanded its product line to include products such as Oreo Thins, Oreo Mini,
and Oreo Churros. These differentiators help to appeal to a wider range of
consumers and create excitement around the brand.