Oreo original 
By : Nabisco ( national biscuit company ) 
─ 

Yasmin Mustafa Abdulhamid 

Under supervision of prof Ashraf Talaat - ESLSCA business school 

 
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Product  
Quality 
The ingredients of Oreo cookies have remained largely unchanged from the original, 
although numerous alternative varieties and flavors have emerged over time. The classic 
Oreo cookie is made using eleven main ingredients: 
1. Sugar 
2. Unbleached enriched flour (wheat flour, niacin, iron, thiamine mono-nitrate 
(vitamin B​1​), riboflavin (vitamin B​2​), folic acid) 
3. High oleic canola oil or palm oil 
4. Cocoa (treated with alkali) 
5. High-fructose corn syrup 
6. Leavening agent (baking soda or monocalcium phosphate) 
7. Corn starch 
8. Salt 
9. Soy lecithin 
10. Vanillin 
11. Chocolate 
Nutrition 
One six-pack of Oreos contains 270 calories, hence there are 45 calories in one cookie. Of 
these 45 calories, 27 come from carbohydrates, 16.5 come from fat, and 1.5 calories are 
provided by protein. 
Different Oreo flavors have varying amounts of carbohydrate: the chocolate fudge Oreo 
contains 13g of total carbohydrates (4% of the recommended daily intake) and 9g of sugars 
per serving of 3 cookies, while mint Oreos contain 25g of total carbohydrates and 18g of 
sugars per serving. Oreos contain small amounts of proteins and minerals (iron and 
sodium are present) but they do not contain any vitamins. 
 
Availability and Varieties  
Oreos are available in over one hundred countries; in some countries, such as the United 
Kingdom, they are referred to as Oreo biscuits. Many varieties of Oreo cookies have been 
produced, and limited-edition runs have become popular in the 21st century. 
 
 
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Promotion 
The promotional and advertising strategy in the Oreo marketing strategy is as follows: 
The consumers relate the brand mainly to dunk and dip cookies with reach cream and 
strong flavour. Also the distinguished packing in terms of design also helps the 
consumer in identifying the brand easily. Oreo has strongly used the visual media in 
terms of television and print media advertising where Oreo has become more 
recognizable. It targets youth and children alike with its concept of advertisement. 
There has been good promotion in terms of store display and outdoor campaigns 
during the initial launch of the brand across different countries. Social media is another 
platform being used by the brand to reach its target consumers. Movie celebrities have 
been roped in who have endorsed the brand in India. It is one of the rare products which 
have been launched a century ago but has gained prominence in recent decades with 
aggressive and change in marketing strategy.  
 

Price 
Below is the pricing strategy in Oreo marketing strategy: 
Prices of Oreo products are on the lower level to meet the competitor’s pricing strategy. 
There has been a lot of competition for the brand, however meeting the expectation in 
terms of value offerings the products have succeeded in capturing the market share. 
Initially Oreo opted for a lower marketing price strategy to gain higher market share in 
countries like India. Later when the popularity of the Oreo increased in such a newly 
entered market it increased the pricing of the products. The variation in packing sizes 
sold at different prices also helped the brand to gain better leverage in terms of volume 
across the country. Oreo was mainly initially launched to capture the urban market 
share hence there has been a slight increase in the prices of the product. 
 
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Place 
Following is the distribution strategy of Oreo: 
Oreo uses the widely distributed established network of Mondelez for making the 
products available to its consumers. There are manufacturing facilities available at 
each of the continents for different Oreo products meeting the needs and sensibilities 
of the customer. It has been estimated that Oreo has been made available in almost 
100 different countries across the world. The sales and marketing team ensures that 
the product is sold through the right distribution channel as a part of its marketing mix 
distribution strategy. In India the traditional channel through which each of these 
products are sold includes shopping malls, centres, mom and pops stores, retail outlets 
etc. 
This has increased the accessibility and reach of the product across the country which 
includes both rural and urban areas. 

People 
Oreo has a strong connection with people and a large base of loyal customers as well as a 
strong connection with the culture  
In the 1976 movie A​ Star Is Born​, Barbra Streisand's character Esther Hoffman is the white 
central member of The Oreos, a three-girl singing group between black actresses Venetta 
Fields and Clydie King, credited as "one" and "two" of the Oreos. 
Films, cinema and pop music media occasionally feature characters with an obsession, 
addiction or just a particular liking for Oreos. For example: 
I. In the 1970s TV drama series ​The Rockford Files​, private eye Jim Rockford's favorite 
snack is Oreo cookies. 
II. In the 1978 Clint Eastwood movie E ​ very Which Way but Loose​, and its 1980 sequel ​Any 
Which Way You Can​, Philo Beddoe's mother Ma, played by Ruth Gordon, is involved 
in a long-running battle with Clyde the Orangutan, who continually hides her Oreos 
from her. 
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Process 
Design and development 
The original design on the face of the Oreo featured a wreath around the edge of the 
cookie and the name "OREO" in the center. In the United States, they were sold for 25 cents 
a pound (453 g) in novelty metal canisters with clear glass tops. The first Oreo was sold on 
March 6, 1912, to a grocer in Hoboken, New Jersey. 
The Oreo Biscuit was renamed in 1921 to "Oreo Sandwich"; in 1948, the name was 
changed to "Oreo Crème Sandwich"; and in 1974 it became the "Oreo Chocolate Sandwich 
Cookie",​ the
​
name that has remained to this day. A new design for the face of the cookie 
was launched in 1924; the modern-day Oreo design was developed in 1952 by William A. 
Turnier,​ ​incorporating the Nabisco logo. In 1920, a second lemon crème-filled variety of the 
Oreo was introduced, as an alternative to the white crème-filled variety, but this was 
discontinued in 1924 and the original flavor was the only version available for the next 
several decades. 
The modern Oreo cookie filling was developed by Nabisco's principal food scientist, Sam 
Porcello,​ ​who retired from Nabisco in 1993. Porcello held five patents directly related to his 
work on the Oreo;​ he​
also created a range of Oreo cookies that were covered in dark 
chocolate and white chocolate. In the early 1990s, health concerns prompted Nabisco to 
replace the lard in the crème filling with partially hydrogenated vegetable oil.​ Oreo
​
cookies 
are popular with people that have certain dietary restrictions, such as vegans, as the crème 
filling does not use any animal products. However, there is still a risk of 
cross-contamination from other dairy-containing products made in the same production 
areas. 
 

Physical evidence  
Online experience 
https://shop.oreo.com/ 
Product Packaging  
Oreo has changed its packaging for over 100 years and is still recognized all over the world. 
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1912 – ​This is what your Oreos would have come in if you had bought them over 100
years ago.
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1915​ – When that box proved bulky, Oreo transitioned to this blue tin.

1931​ – Once color printing was invented, the boxes were turned into red to represent
the Nabisco company, the actual manufacturer of the cookies.
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1937 ​– The 1940’s ads prominently featured women enjoying Oreos and the packaging
was yellow until this time.

 
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1951 ​– Oreo started to package the cookies so that you could see the stacks through
the cellophane wrapper.

1963 –​ A couple of years later Oreo switched from boxes to plastic packaging.

 
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1973​ – In the 70s the Oreo packaging finally became blue!

 
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1998 ​– The logo we all recognize today was starting to be used on the plastic packaging
during this time.
 
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2012​ – Finally, the packaging design we are so familiar with today!

 

If we look back over the changes Oreo has made on its packaging, there are some key 
similarities they have kept in every design, for example their large logo and a visual of the 
cookie itself. 

The interesting thing to consider here is that the cookie hasn’t changed in the last 100 
years. Oreo has indeed used that as a key identifier for its consumers. The company kept 
on growing and changing, but it actually wasn’t the product to change, just its packaging.