Functional-

 Oreo presents itself as a tasty and enjoyable snack experience with combination of
crunchy chocolate cookies with a creamy filling.
 on-the-go or enjoyed with milk as a snack.
 fulfills consumers' cravings for a sweet treat, offering a convenient and satisfying
snacking option.

Symbolic-

 Oreo holds a symbolic element of “Twist, Lick, Dunk" ritual from its advertising
campaign, reinforces the brand's identity and creates an emotional connection with
consumers ( sibling, parent and kid).
 Premium segment of sandwich cookie
 Focus on family orientation and social values.

Experimental-

 Oreo cookies provide a unique textural experience, with the crunchy cookies and
smooth, creamy filling.
 focuses on engaging all the senses, particularly taste, touch, and sight.
 Oreo also explores visual appeal through its packaging design and marketing
materials, featuring vibrant colour and enticing product visuals.