Father Saturnino Urios University

Senior High School

Oreo Mallows Company™

MEMBERS:
Reena Shena Cultura
Axyl Alaba
Nova Mae Eblamo
John Philip Erasmo
Sharry Estialbo
Ed Regin Mollaneda
Russel Salomon
Lars Cussack Sepe

SUBMITTED TO:
Mr. Ergie Emmanuel V. Magbago
March 2019
 PART I

Logo Description

The marshmallow is coated with the “cloud” that depicts as the Oreo
biscuit. It represents the actual appearance of our product. The happy marshmallow
represents the emotion our product brings.

Business Ideas and Goals

 Our goal is to provide a satisfactory snack that is easy to make and less
expensive to try for other people.
 To improve the traditional Graham Balls into a more possibly creative way.
 To help our financial needs.

Product Description
Dipped from the sweetness of Oreo biscuit, this is a type of snack which is
coated from the crumbs of an Oreo to cover up the main ingredient - the marshmallow.
 Product Ingredients and Steps in the production

Ingredients

1 pack of Oreos 1 pack of

Marshmallows

Oreo Mallows™

Materials

Blender Toothpick Small Bowl Container Plate

Procedure:

Step 1 – Crush the Oreos, Step 2 – Get a small bowl Step 3 – Put the
make sure you remove the and put a small amount of marshmallows on the plate.
white filling of each biscuit. water. Place a toothpick in each
marshmallow.

Step 6 – Place the container Step 5 – Place all the Step 4 – Dip the
inside the refrigerator and dipped marshmallows in a marshmallows in the water
ready to serve. container. and dip each marshmallow
on the crushed Oreos.
Operations: Business Location and Staff

The product will be produced at Princess Homes Blk. 2 Lt. 2, Villa Kananga,
Butuan City, Agusan Del Norte and it will be sold at Father Saturnino Urios University,
Morelos Campus.

MANAGER Axyl Alaba

TREASURER John Phllip Erasmo

SELLERS Ed Regin Mollaneda

Russel Salomon
Lars Cussack Sepe

COOKS Sharry Estialbo

Reena Shena Cultura
Nova Mae Eblamo

Finances

The ingredients and the material/s needed which are: Oreos, marshmallows and
toothpicks. A pack of Oreos costs for 75 pesos, a pack of marshmallows costs for 26
pesos and lastly a pack of toothpicks costs for only 12 pesos. Our capital is 350 pesos
which is our leverage growth for our business and to build financial stability. Each Oreo
Mallow will only cost for 5 pesos. The total income will be earned is 500 pesos if one
batch of products will be completely sold out. Subsequently, it will be divided for our
personal purposes which is 62 pesos and the other half will be bought for the
ingredients to sell the next batch of products which is 278 pesos in total.
1 pack of Oreos ------------ P75.00 X 2 (Packs) = P 150.00
Toothpick ------------ P12.00 X 2 (Packs) = P 24.00
1 pack of Marshmallows ------------ P26.00 X 4 (Packs) = P 104.00
P113.00 P 278.00
Capital: P350.00 Selling Price: P5.00 Net Profit: P62.00 (each person)
Total Income: P500.00 Gross of Profit: P278.00
PART II
Background

We have chosen this particular idea to be our product as we found out that it is a
very cheap and convenient product to make. On which, this can be served as a sweet,
soft, and tasty food alternative for their tummies that can help the students gain a good
amount of energy that can make them be more cooperative during classes. The Oreo
mallows were also our thoughts of introducing a fun snack for the young students from
Father Saturnino Urios University since we have noticed that most of them like
chocolate and marshmallows which our product combines together forming this sweet
bite-sized treats.

Mission Statement

Improvising the use of marshmallow to a more creative and fun way of eating and
enjoying it. We only not limit this mallow to its soft state but a contrast to its texture
which combines perfectly and in an exquisite way. This product will turn marshmallows
into a new and a wonderful perspective to others of the way they see it originally.

Business Goals
Our business is only for short term, since we can only sell during school days
and for also to have an additional budget until we can get as much money as we
needed. We don’t have any plans to prolong our business due to the fact that we’re still
students and it’s not also our top priority.
 PART III
Market Analysis

The growing demands of the student community towards the quality and price of
their preferred food for snack is a perfect financial and profit base for the Oreo Mallows.
In addition the Oreo Mallows is a new food product to be sold on the area which is the
school itself. The foot traffic on the school cafeteria is very heavy with faculty and staff
university students from kindergarten to senior high school which makes the product
very convenient to buy since the product is sold by the seller by foot.

SWOT Analysis
(STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS)
Strengths:

It is satisfying by the means of the need or demand of a target audience which is

primarily the students and doing so with a unique selling benefit. The product is sold on
affordable and reasonable price. The product is also sold by foot by the seller which is
very convenient for the students who is inside the classroom but is not interested on
buying in the canteen because of foot traffic. Lastly the profit that would be earned by
the seller is much greater than the production cost.
Weaknesses:

Until we gain market share, we might need to spend more on marketing and give
away more free samples. We might need to sell your product at break-even or at a loss
for a short time to introduce ourselves to customers. If our competition has negotiated
exclusive endorsements and distribution agreements, that will further weaken our
position. Even if our product is as good as or better than the competition and
competitively priced, customer brand loyalty is hard to break. We will use free sampling
and the endorsements of trusted individuals or group to combat this challenge.

Opportunities:

Since we’ve got a new product, we have some built-in opportunities. Early
adopters and influencers like to be the first to try the hottest new thing, telling the
masses who follow the lead of these groups their experience with a new product. This
allows us to set our prices higher for a short period if competition isn’t an issue. If we
have lower overhead costs than a mature competitor, we might be able to price
ourselves more competitively. We will take advantage of the media’s interest in new
products by mounting an aggressive public relations campaign that educates news
outlets.
Threats:

It is already expected that when we enter the marketplace, our competitors will
likely react. One of the biggest threats we will face is our competition changing the
playing field after we launch. We intend to have backup plans for our pricing, promotion
and distribution channels so you can respond to competitor changes. Consider
launching in a few test markets to see how your competitors respond before you roll out
your entire marketing and distribution campaigns.

Target Market
The aim of this business is to capture a lot of consumers. Although we can only
sell at school, it only limits to the students and the teachers of Father Saturnino Urios
University Morelos Campus. Specifically, the product may attract more on the grade
school and junior high school students since they are more likely to be fond of sweets
such as chocolates and marshmallows which our product is a combination of. Although,
teachers are less likely to buy this type of product, because the goal of this company is
to capture the attention of grade school students or other people who are interested in
cute and sweet product.

Marketing Strategy
Our ways to attract customers are the following:

 Social media advertising

- We have chosen to use the social media as our ground to advertise our
product as it has a wider range of reach towards a market of potential
customers.
 Free tasting
- Giving away free samples is an effective way to establish a connection
with the consumers so that they can take interest in our product.
 Post flyers
- It is a more practical approach to spread the information about the
product.