Professional Documents
Culture Documents
MADHUMITHA.M
17MSS027
INTRODUCTION
FERRERO ROCHERS was introduced in 1982 in
EUROPE
FERRERO the word comes from a french word and has
the meaning “rock or boulder”
MICHELE FERRERO was the inventor of this
chocolate
INGREDIENTS
This chocolate consist of whole roasted hazelnut
It is been coated with a thin layer of waffer shell filled
with hazelnut chocolate
It is covered with milk chocolate and chopped
hazelnuts
DISTRIBUTION
Roughly 3.6 million of FERRERO ROCHERS are sold
each year
It is been sold over 40 countries
Which include 28 countries in EUROPE
6 countries in AMERICA
4 countries in ASIA
2 countries in AFRICA
This chocolate is widely available in supermarkets or
department stores
CULTURAL IMPACT
CHINA
Before the 1980s, China had not been exposed to
chocolate because the country shut its doors to foreign
business. China began letting foreign businesses in,
especially the Big Five chocolate companies
(Cadbury, Hershey's, Nestlé, Mars, and Ferrero).
Ferrero was successful in China. To the Chinese, the
gold wrapper may have represented opulence.
CHRISTMAS
Ferrero Rochers are associated with Christmas and
New Year. As of 2015, 61% of Ferrero Rochers were sold
during the last three months of the year.
United Kingdom advertisement campaign
Deforestation
In September 2017, an investigation conducted by
NGO Mighty Earth found that a large amount of the
cocoa used in chocolate produced by Ferrero Rocher
and other major chocolate companies was grown
illegally in national parks and other protected areas
in Ivory Coast and Ghana