Ferrero

Kristina Poljak

Fakultet ekonomije i turizma "Dr. Mijo Mirković" Pula

Informatički menadžment
18.1.2024.
 Content
1. Introduction
2. History of Ferrero Group
3. Ferrero map
4. Products
5. Special items: Ferrero rocher & Nutella
6. Ferrero video adverstisement
7. Conclusion
8. literature
 Introduction
• Introduction to Ferrero Group
• Established in 1946 by Pietro Ferrero in Italy

• Overview:
• portfolio of iconic brands:
Ferrero Rocher, Kinder, Nutella, and Tic Tac

• Mission and Values

• joy
• satisfaction
• Quality
• Integrity
• social responsibility

• Global Presence:
• diverse consumer preferences
• worldwide
 €1,034 million
(2018–2019)
Headquarters Operating income
Alba, Piedmont, Italy

Website
https://www.ferrero.com/int/en/ 38
trading companies

18
factories
 History
1946 : Pietro Ferrero
• Motto: 'Work, Create, Donate’ Nutella
• First product- Pasta Gianduja
• 25 percent of the global supply of hazelnuts 1964: Introduction of Nutella
• Sustainability: 88.5% recyclable
• 40.2% of renewable materials 1968 : Kinder chocolate

1969 : Tic Tac

1974 : Kinder suprise

Repartition according to the 1982: Launch of Ferrero Rocher

target eating occasions, on
marketed volumes
 History
Pietro Ferrero Michele Ferrero Pietro Ferrero Jr. Giovanni Ferrero
History
Ferrero map
 Products
Some of the prominent brands and products made by Ferrero:
1.Ferrero Rocher
2.Kinder: Kinder Chocolate, Kinder Eggs, and
Kinder Bueno
3.Nutella
4.Tic Tac
5.Mon Chéri
6.Raffaello
7.Ferrero Rondnoir
8.Ferrero Gianduja
9.Kinder Joy
10.Pocket Coffee
Special Item

Ferrero rocher
• Rocher= rock or boulder
• 1982
• A unique taste experience of contrasting layers
• Roughly 3.6 billion Ferrero Rochers are sold each year
in over 42 countries
• 2015- 24 million Ferrero Rochers a day
Special Item

Nutella
• a chocolate and hazelnut spread
• marketed as "hazelnut cream„
• The traditional Piedmont recipe-> gianduja- a mixture
containing approximately 71.5% hazelnut paste and
19.5% chocolate
• In November 2017 the company slightly modified the
recipe

160+ countries

tonnes of Nutella each year

+365 ,000
 Conclusion
• Ferrero Group is a global confectionery powerhouse founded in 1946

• Since its founding in 1946, Ferrero Group has transformed from a small Italian pastry
shop into a global confectionery powerhouse

• The company is celebrated for iconic products like Nutella, Ferrero Rocher, and Kinder,
captivating taste buds worldwide

• Operating in 170+ countries, Ferrero embraces sustainability through initiatives like

Ferrero Farming Values, ensuring responsible sourcing

• As Ferrero continues to evolve, its dedication to delighting consumers with exceptional

treats while making a positive impact on the world
 Literature and sources
• https://www.ferrerorocher.com/hr/en/node/4

• https://italian-traditions.com/ferrero-story-italian-brand/

• https://www.italiansexcellence.it/en/michele-ferrero-a-gluttonou
s-success-story/

• https://www.cascade.app/studies/ferrero-strategy-study

• https://www.ferrerocareers.com/int/en/about-ferrero
Thank You for
attention !!