ް‫ހޭހަނ‬

Heyhan ް‫ހޭހަނ‬
Team 7 - Miyaheli 2020
Problem
Heyhan
Prototype
Market Validation : Users
Market Validation : Pay
Market Validation : Doctors

Do keep both options open,

a doctor should be contacted
both individually
or through the clinic.
Dr. Sheeza Ali
Deen of MNU School of Medicine
Former Director General of Ministry of Health
 10% Per Consultancy Fee
Business Model

Covid-19 Future

FREE
Market Size
Online

80% Out Patients

400,000+ (2014 MoH)
Population
905,653
(2019)
FahiPay
540,544 32,000
Users
Market Adoption
Partnership | Hospitals, Doctors & Specialists

Social Media | Users

Positioning Fast / Convenient

Heyhan Family
Doctors
Online Groups
eg: Viber/Telegram

Online Offline
Online
Websites/Direct Hospitals &
ories Clinics

Slow / Cumbersome
 First to Market
Competitive Advantage

Phase I : Consulting Law + Privacy + Accessibility Multilingual + Nationwide

Timeline

1 Month 2 Months 2 Months 3 Months 3 Months Phase II

Now
| | | | |

Alpha Partnership Beta Marketing Maintenance + Support

Launch Launch
Financials 2wks - 1 Month | Alpha Launch | by Team
Expenses (post launch)
Online Marketing Maintenance Phase II
MVR 18,000 + Support Development
EST 42,000 users MVR 15,000/Month MVR 90,000

Income (post covid-19)

Consultancy | MVR150 | 10% platform fee
42,000 users = MVR 630,000
Thank You