Men's Apparel Report 2020: Trousers and Shirts are Key

Men's Apparel Report 2020
Statista Consumer Market Outlook
November 2020
Agenda
01 Overview 03 Consumer insights

▪ Market definition ▪ Analyst opinion
▪ Market overview ▪ Sales channels
▪ Segment overview ▪ COVID-19 impact on eCommerce
▪ COVID-19 impact ▪ Top eCommerce stores
▪ Revenue share by subsegment
▪ Apparel: top 10 companies by revenue
02 Regional overview 04 Appendix

▪ Worldwide comparison ▪ Methodology
▪ KPI comparison ▪ Product overview
▪ Top countries by region ▪ Author
2
Trousers and Shirts are an essential part of the Men's
Apparel segment
Market definition
▪ The Men’s Apparel market comprises all types of clothes for men.
▪ Children’s clothes are separately defined under Children’s Apparel.
▪ Men’s Apparel is subdivided into the following segments: coats and outdoor jackets, blazers, suits, trousers,
sweatshirts, shirts, sports & swimwear, night & underwear and clothing accessories.
In scope Out of scope

▪ Coats and Jackets ▪ Work clothes
▪ Jackets, Blazers and Suits
▪ Trousers
▪ Shirts
▪ Pullovers
3 Sources: Statista Consumer Market Outlook 2020

The Men's Apparel segment accounted for 33% of the
Apparel market revenue in 2019
Market overview
Key takeaways Worldwide revenue share in 2019

▪ In 2019, the Apparel market generated a total revenue of US$1,802.6
billion worldwide.
▪ At 51%, Women's Apparel was the largest segment of the Apparel Children’s Apparel
market with US$925.8 billion in revenues in 2019. The Men's Apparel
segment had a market share of 33% and its revenue amounted to 16%
US$587.4 billion in 2019.
▪ Key players in the Apparel market include Christian Dior SE, Industria
de Diseño Textil SA, Hennes & Mauritz AB, Fast Retailing Co., Ltd., and
The TJX Cos., Inc.
Women’s
51%
Apparel
Worldwide Apparel revenue in billion US$
33%
Men’s Apparel
3.7%1
2,145.4 2,246.6
1,883.8 2,028.6
1,802.6 1,705.5
1,460.1
2019 2020 2021 2022 2023 2024 2025
1: CAGR: Compound Annual Growth Rate / average growth rate per year
In 2019, worldwide Men's Apparel sales amounted to
US$587.4 billion
Segment overview (1/2)
Worldwide revenue in billion US$ Key takeaways

▪ The worldwide Men's Apparel revenue will increase at a CAGR1 of
4.3% from 2012 to 2025, while Men's Apparel volume sales will grow
739.1 annually by 1.7% in this period.
704.4
664.8 ▪ Due to COVID-19, the new 2020 forecast for the Men's Apparel
+4.3%1 segment is 22.4% lower than the original forecast.
616.2
587.4 ▪ In the Men's Apparel segment, Norway (US$425.5) and Switzerland
558.2 557.8 (US$386) had the highest annual revenue per capita in 2019.
506.9 529.4
469.0 487.0 477.3
449.8
428.9
US$587.4bn +4.3%
in 2019 CAGR1 2012–2025
Revenue
39.5bn pieces +1.7%

in 2019 CAGR1 2012–2025
Volume sales
2012 2014 2016 2018 2020 2022 2024
In the Men's Apparel segment, volume sales reached
39.5bn pieces in 2019
Segment overview (2/2)
Worldwide volume sales in billion pieces
1.7%1
41.9
40.7
38.7 39.5 39.2
37.0 37.6 37.2
35.9 36.4
34.8 34.6
33.5
30.5
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Due to COVID-19, the 2020 forecast for the Men's
Apparel segment is 22.4% lower now
COVID-19 impact
Worldwide revenue in billion US$1

Pre COVID-19 Post COVID-19
758.2
729.6
701.2 739.1
673.0 704.4
644.7
664.8
615.3
587.4 616.2
587.4
-22.4%
557.8
477.3
2019 2020 2021 2022 2023 2024 2025
1: The most recent COVID-19 revision was released in September 2020

Trousers (men) generates the highest revenue in the
Men's Apparel segment
Revenue share by subsegment
Worldwide revenue in billion US$

Outerwear¹ Clothing Accessories & Other Clothes Sports & Swimwear Underwear²
739.1
+3.9%3
7%
10%
587.4
7% 11%
9%
10%
72%
73%
2019 2025
1: Includes the segments Suits, Blazers, T-Shirts, Coats & Jackets, Shirts, Trousers and Jerseys, Sweatshirts and Pullovers 2: Includes the segments Night & Underwear and Socks
Christian Dior SE had the highest total revenue of the
top companies in the Apparel market
Apparel: top 10 companies by revenue
Rank Company Year1 Worldwide company revenue in billion US$ No. of employees2
1 Christian Dior SE 2018 52.6 156
2 Industria de Diseño Textil SA 2018 28.5 172
3 Hennes & Mauritz AB 2018 24.2 123
4 Fast Retailing Co., Ltd. 2018 19.7 57
5 The TJX Cos., Inc. 2018 18.7 270
6 Gap, Inc. 2018 15.9 135
7 Nordstrom, Inc. 2018 15.5 74
8 Ross Stores, Inc. 2018 14.1 88
9 L Brands, Inc. 2018 12.6 89
10 VF Corp. 2018 12.2 -
1: Reflects the most recent year for which data was available for all companies shown here 2: In thousand
9 Sources: Statista Company Database 2020, H&M 2020, TJX 2020
Agenda


10
In 2019, Norwegians and the Swiss spent the most on
Men's Apparel
Worldwide comparison
Revenue per capita ranking in US$ in 2019 Revenue share in 2019
Africa Australia & Oceania

Norway 425.5
4% 1%
Switzerland 386.0
Europe
Austria 27%
382.3
Italy 381.6
Sweden 371.8
Asia 37%
United States 350.6
United
345.5
Kingdom
Hong Kong 344.7
South Korea 315.0

30%
Canada 293.4
Americas

Men's Apparel sales in Europe will increase at a CAGR1
of 3.1% from 2012 to 2025
KPI comparison – Europe (1/2)
Revenue in billion US$

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Apparel total 397.7 408.4 418.6 428.0 442.7 460.2 477.1 494.8 410.1 476.6 521.6 550.1 568.5 584.6 3.0%
Men's Apparel 126.7 130.4 133.8 137.0 141.9 147.4 153.0 158.9 131.9 153.3 167.7 177.0 183.0 188.4 3.1%
Share of total market

31.9 31.9 32.0 32.0 32.1 32.0 32.1 32.1 32.2 32.2 32.2 32.2 32.2 32.2 0.1%
(in %)
Revenue per capita in US$
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Apparel total 479.8 491.0 501.6 511.3 527.2 546.4 564.9 584.5 483.6 561.4 614.1 647.7 669.5 688.7 2.8%
Men's Apparel 152.9 156.8 160.3 163.6 169.0 175.0 181.2 187.7 155.5 180.6 197.5 208.4 215.5 221.9 2.9%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
In Europe, Germany was the country with the highest
revenue in the Men's Apparel segment
KPI comparison – Europe (2/2)
Revenue ranking in billion US$ in 2019 Revenue per capita ranking in US$ in 2019
US$22 US$426 Out of scope
Germany 23.6
United Kingdom 23.3
Italy 23.1
Russia 16.3
France 12.3

Men's Apparel sales in the Americas will increase at a
CAGR1 of 4.3% from 2012 to 2025
KPI comparison – Americas (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Apparel total 393.2 412.3 434.9 454.9 472.1 491.0 514.5 538.7 399.6 486.7 546.5 596.1 631.5 656.1 4.0%
Men's Apparel 127.9 134.1 141.4 147.7 153.3 159.9 168.5 177.9 132.8 161.9 181.8 198.9 211.4 220.4 4.3%

32.5 32.5 32.5 32.5 32.5 32.6 32.7 33.0 33.2 33.3 33.3 33.4 33.5 33.6 0.2%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Apparel total 429.0 445.6 465.5 482.4 495.9 510.9 530.3 550.4 404.9 489.3 545.4 590.7 621.6 641.6 3.1%
Men's Apparel 139.6 145.0 151.3 156.6 161.0 166.3 173.7 181.8 134.6 162.8 181.5 197.1 208.0 215.5 3.4%
In the Americas, the U.S. was the country with the
highest revenue in the Men's Apparel segment
KPI comparison – Americas (2/2)
United States 115.4
Brazil 16.8
Argentina 12.2
Canada 11.0
Mexico 10.7

Men's Apparel sales in Asia will increase at a CAGR1 of
4.9% from 2012 to 2025
KPI comparison – Asia (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Apparel total 464.5 493.0 517.6 541.5 563.3 588.0 624.2 658.7 554.5 632.4 694.1 749.7 802.1 852.2 4.8%
Men's Apparel 152.8 162.3 169.5 176.4 184.3 193.2 205.8 217.8 184.2 209.9 230.6 249.5 267.4 284.5 4.9%

32.9 32.9 32.7 32.6 32.7 32.9 33.0 33.1 33.2 33.2 33.2 33.3 33.3 33.4 0.1%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Apparel total 113.9 119.6 124.3 128.8 132.7 137.3 144.4 151.1 126.1 142.7 155.4 166.7 177.1 186.9 3.9%
Men's Apparel 37.5 39.4 40.7 42.0 43.4 45.1 47.6 50.0 41.9 47.4 51.6 55.5 59.0 62.4 4.0%
In Asia, China was the country with the highest
KPI comparison – Asia (2/2)
China 105.1
Japan 28.5
India 25.8
South Korea 16.1
Indonesia 5.7

Men's Apparel sales in Africa will increase at a CAGR1
of 7.1% from 2012 to 2025
KPI comparison – Africa (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Apparel total 52.2 56.3 60.6 64.8 69.3 74.1 79.8 86.0 75.4 87.0 97.1 106.9 116.4 125.7 7.0%
Men's Apparel 15.2 16.5 17.8 19.1 20.4 21.9 23.6 25.4 22.2 25.7 28.7 31.6 34.4 37.3 7.1%

29.2 29.3 29.3 29.4 29.4 29.5 29.5 29.5 29.5 29.5 29.5 29.6 29.6 29.7 0.1%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Apparel total 54.5 57.2 60.1 62.7 65.3 68.1 71.6 75.2 64.4 72.5 79.1 85.1 90.5 95.6 4.4%
Men's Apparel 15.9 16.8 17.6 18.4 19.2 20.1 21.1 22.2 19.0 21.4 23.3 25.1 26.8 28.3 4.5%
In Africa, Egypt was the country with the highest
KPI comparison – Africa (2/2)
Egypt 5.7
South Africa 4.0
Nigeria 3.9
Ethiopia 1.3
Algeria 1.2

Men's Apparel sales in Australia & Oceania will
increase at a CAGR1 of 2.4% from 2012 to 2025
KPI comparison – Australia & Oceania (1/2)

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Apparel total 20.5 21.2 21.6 22.4 22.9 23.3 23.9 24.4 20.5 22.9 24.5 25.8 26.9 28.0 2.4%
Men's Apparel 6.3 6.5 6.6 6.8 7.0 7.1 7.3 7.4 6.2 6.9 7.4 7.8 8.2 8.5 2.4%

30.7 30.7 30.6 30.6 30.6 30.6 30.5 30.5 30.4 30.4 30.4 30.4 30.4 30.5 -0.1%
(in %)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Apparel total 572.9 582.4 584.8 595.9 601.0 603.5 610.0 616.6 511.0 562.1 594.8 619.6 639.4 657.1 1.1%
Men's Apparel 175.6 178.6 179.1 182.4 184.1 184.7 186.1 187.7 155.5 170.8 180.7 188.4 194.6 200.1 1.0%
In Australia & Oceania, Australia was the country with
the highest revenue in the Men's Apparel segment
KPI comparison – Australia & Oceania (2/2)
Australia 6.46
New Zealand 0.84
Papua New Guinea 0.12
Fiji 0.02

In China, the Men's Apparel segment will grow by
37.4% from 2019 to 2025
Top countries by region
Revenue in the top countries in billion US$1

Europe Americas Asia Africa Australia & Oceania
+37.4%
+16.9%
144.4
134.8
115.4
105.1
+15.5%
23.6 27.3
+20.5% +13.8%
5.7 6.9 6.5 7.4
2019 2025 2019 2025 2019 2025 2019 2025 2019 2025
Germany United States China Egypt Australia
1: Bar heights may vary due to rounded figures

Agenda


23
Growing popularity of streetwear and the eCommerce
boom in emerging markets are key drivers
Analyst opinion
Trends
▪ While women are still the biggest fashion spenders, men lead
the race in terms of revenue growth.
▪ Brands such as Stella McCartney, which have historically been

focused solely on women, have now launched their collections
for men.
▪ The key drivers include the rise in male fashion influencers on

platforms such as YouTube and Instagram.
▪ In emerging markets, the popularity of trends such as

athleisure and the eCommerce boom is growing.
Recommended studies & reports

▪ Underwear and lingerie in the United Kingdom (UK)
▪ Apparel market worldwide

Online retail‘s share of Apparel reached 18.7% in 2019
Sales channels
Apparel: worldwide revenue share

Online Offline
78.3% 77.0% 76.1% 75.6%

83.9% 81.3%
86.4%
21.7% 23.0% 23.9% 24.4%

16.1% 18.7%
13.6%
2017 2018 2019 2020 2021 2022 2023
25 Sources: Statista Consumer Market Outlook 2020, Statista Digital Market Outlook 2020
In 2020, consumers have shifted to purchasing
clothing online in all major eCommerce markets
COVID-19 impact on eCommerce
Online instead of offline purchases related to the COVID-19 pandemic

U.S. UK Germany China1
I have shifted to online purchases 64% 56% 52% 92%
Restaurant delivery / takeout 27% 14% 13% 36%

Food and drink delivery 26% 25% 9% 49%
Hygiene products 25% 17% 12% 64%
Household cleaning products2 22% 14% 8% 55%
Health products (e.g., medicine) 18% 11% 13% 28%
Clothing 15% 12% 20% 32%
Books 11% 11% 13% 23%
Games 11% 9% 10% 20%
Hobby supplies 11% 9% 10% 12%
Video 9% 5% 7% 24%
Music 7% 6% 7% 17%
Consumer electronics,
7% 6% 8% 22%
household appliances, furniture
Financial products and services 4% 3% 3% 20%
Magazines & newspapers 3% 5% 5% 9%
1: Survey period March 23, 2020 – May 3, 2020; 2: E.g., hand sanitizer, toilet paper
"Have you deliberately purchased any of these products or services online instead of offline because of the COVID-19 / Corona pandemic?"; multi-pick; base: n=19,259, all respondents
26 Sources: Statista Survey "COVID-19 Barometer 2020"; survey period March 23, 2020 – May 10, 2020
Vip.com was the biggest online retailer specialized in
Fashion globally in 2019
Top eCommerce stores by net sales
Biggest players with Fashion as their main product category in 2019
macys.com‘s global eCommerce

net sales: US$5.5 billion
kohls.com‘s global eCommerce

vip.com‘s global eCommerce
27 Sources: eCommerceDB.com
Agenda


28
We use bottom-up and top-down approaches for our
sizing of the markets’ status quo
Methodology (1/3)
Detailed analysis of the status quo in selected core Underlying data

countries
Macroeconomic indicators
We obtain the data from the Statista Consumer Market Outlook for our
▪ Country-specific statistical offices and census data
46 core economies, such as the United States, China, and Germany,
through an in-depth analysis of each market. To evaluate the markets, ▪ International organizations and associations
we use the latest data from various country-specific sources and
industry associations, survey results from our primary research (e.g., the Market research
Statista Global Consumer Survey), third-party studies and reports, as
▪ Consumer profiling – the Statista Global Consumer Survey
well as our industry knowledge. Because of the considerable amount of
information that is incorporated in the Statista Consumer Market ▪ Exclusive representative ad hoc surveys in selected countries on
Outlook and all the interpretation and analysis involved in the process, a specific current topics
detailed representation of the data sources for each data point is not
possible. Key player analysis & monitoring
Market sizes are determined using a bottom-up or top-down approach ▪ Company profiles and key performance indicators
based on an individual logic for each market segment. Demand-side
▪ Product and price monitoring
factors, such as per-capita consumption, are linked to various
performance factors, such as at-home and out-of-home consumption or ▪ News and trends
average customer turnover. All markets are assessed at retail prices
including country- and product-specific sales taxes and excise duties. Studies & third-party data
Other sources, such as household budget surveys on national levels,
▪ Market analyses and analyst opinions
complement the demand-side estimates.
▪ Annual reports and industry analyses
For detailed information regarding the methodology, please have a look
at our Consumer Market Outlook Methodology. ▪ Academic studies

We estimate the potential of non-core countries with
the help of macroeconomic and infrastructural drivers
Methodology (2/3)
Driver-based transfer of market data to non-core Non-core country market sizing exemplified by1 the
countries Hungarian Cosmetics market in 2018
The market data for non-core countries is generated using algorithmic
Step 1: Choose reference core country2 Poland Hungary
models. To compensate for the lack of available data and to evaluate a
(core country) (non-core country)
country’s potential, we use the performance ratios of core countries with
a similar infrastructure and similar development conditions as Step 2: Compare key market indicators3
benchmark values. Then we apply an algorithm-based calculation to
create market KPI estimations, using the country’s key market indicators Population 38.1m 9.7m
as drivers. Consumer spending per capita US$8,174 US$7,542
GDP per capita US$14,756 US$15,679
Over 100 driver data sets for 150 countries have been collected from a Price level index 44.0 44.8
variety of sources, including the International Monetary Fund (IMF), the Human development index 0.865 0.838
International Telecommunication Union (ITU), the World Bank, and many
others. The data sets either include a forecast from the source or are Step 3: Apply an algorithm to estimate market KPIs, using data from the
forecast by Statista using trend analyses and prediction techniques core country as base and the country’s key market indicators as drivers
based on historical data from 2000 to 2018. The drivers are categorized
and assigned to the markets so that the top three correlating drivers
Result: Poland Hungary
can then be selected for each market segment. (benchmark) (KPI estimated)
The chosen drivers do not only have the best mathematical fit, but they Average revenue per capita US$14.04 US$13.63
must also have an actual influence on the performance of the markets. If
specific drivers are not available for one country, they can be replaced
with a set of backup economic development drivers of more general
nature.
1: Simplified illustration 2: Several core countries are used to get the final results 3: Further key market indicators were used in the final algorithm
Our COVID-19 forecasts build on extensive research
Methodology (3/3)
Market environment Market shock Shock dissipation
Economic outlook Directly affected markets ▪ Revenues expected to return to long-term

trend eventually
▪ Expected impact on the general economy ▪ Directly impacted by quarantine measures
(GDP, consumer spending, investment, etc.) (e.g., Travel & Tourism) ▪ Recovery scenario in V-, U-, or L-shape,
depending on the market and country
▪ Based on current forecasts by the IMF, ▪ Recession reaction modeled based on
statistical offices, and our analysts analyst assessments, benchmark forecasts, ▪ Time span needed to return to long-term
leading indicators, as well as our own surveys trend: over 2–5 years
▪ Based on analyst assessments and available

benchmark forecasts
Pandemic outlook Indirectly affected markets

▪ Lockdown: phase of general quarantine ▪ Impacted by overall economic performance
(4–10 weeks) rather than by pandemic-specific events and
measures (e.g., most consumer products)
▪ Stabilization: phase of local and individual
quarantines, gradual reopening of the ▪ Recession reaction modeled by drawing on
economy (12–18 months) historical data (e.g., national accounts,
household budget surveys, and similar
▪ Reconstruction: phase after vaccines and statistics)
treatments have become widely available
(from mid- to late 2021)

About the Statista Consumer Market Outlook
200+ 150 13 50,000+

markets countries years (2012 – 2025) interactive statistics
The Consumer Market Outlook presents the key performance Home &
Accessories
indicators sales, revenues, and prices of the most important Laundry Care
consumer markets worldwide. Our specialized analysts’ market
calculations are based on data from validated sources. Alcoholic Drinks Hot Drinks
Household
▪ Revenues, volume sales, prices, and forecasts Apparel
Appliances
▪ More than 200 product categories in up to 150 countries
Consumer Non-Alcoholic
▪ Covering the period 2012 to 2025 Electronics Drinks
Beauty & OTC

Personal Care Pharmaceuticals
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Tissue &
Food
Hygiene Paper
Tobacco
Footwear
Products
Furniture Toys & Hobby
Find out more on www.statista.com/outlook/consumer-markets

32
About the Statista Company DB
The company analytics platform
The Company Database provides information on more than 1.5 million listed
and privately held companies and contains the most important company key
figures as well as in-depth analyses. Additionally, we offer a wide range of
extra KPIs for listed companies. Use the Company Database as a starting
point for your market assessment. It is also the perfect tool for conducting
research on basic data and provides valuable insights into foreign markets.
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33
About the ecommerceDB
The toolbox for all eCommerce-relevant questions
ecommerceDB.com offers direct access to URL-related revenue

information together with forecasts, customizable top, country,
region, and category rankings, KPI analyses, and extensive
eCommerce-relevant contact information for over 20,000 online
stores.
In-depth analysis for over 20,000 online store URLs
Adjustable top, category, country & region

rankings
Download shop profiles for seamless processing

CONTACT US
Direct contact to our eCommerce analysts TEL +49 40 688 93 12 51
E-MAIL Sina.Pohlmann@statista.com
Find out more on ecommercedb.com

34
Author
Simon Lüdemann
Analyst
s.luedemann@statista.com
Simon Lüdemann studied Economics and International Economics with a focus

on the European Union at the University of Göttingen. His studies included a
stay abroad in Florence. He has gained a comprehensive understanding of
market structures working as a market researcher and analyst. In the Consumer
Market Outlook, he is mainly responsible for fashion and luxury.
www.statista.com

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Men's Apparel Report 2020

Statista Consumer Market Outlook

01 Overview 03 Consumer insights

02 Regional overview 04 Appendix

In scope Out of scope

▪ Jackets, Blazers and Suits

3 Sources: Statista Consumer Market Outlook 2020

Key takeaways Worldwide revenue share in 2019

2019 2020 2021 2022 2023 2024 2025

Worldwide revenue in billion US$ Key takeaways

39.5bn pieces +1.7%

2012 2014 2016 2018 2020 2022 2024

Worldwide volume sales in billion pieces

Worldwide revenue in billion US$1

2019 2020 2021 2022 2023 2024 2025

1: The most recent COVID-19 revision was released in September 2020

Worldwide revenue in billion US$

1 Christian Dior SE 2018 52.6 156

2 Industria de Diseño Textil SA 2018 28.5 172

3 Hennes & Mauritz AB 2018 24.2 123

4 Fast Retailing Co., Ltd. 2018 19.7 57

5 The TJX Cos., Inc. 2018 18.7 270

6 Gap, Inc. 2018 15.9 135

7 Nordstrom, Inc. 2018 15.5 74

8 Ross Stores, Inc. 2018 14.1 88

9 L Brands, Inc. 2018 12.6 89

10 VF Corp. 2018 12.2 -

01 Overview 03 Consumer insights

02 Regional overview 04 Appendix

Revenue per capita ranking in US$ in 2019 Revenue share in 2019

Africa Australia & Oceania

Hong Kong 344.7

South Korea 315.0

11 Sources: Statista Consumer Market Outlook 2020

Revenue in billion US$

Share of total market

Revenue per capita in US$

United Kingdom 23.3

13 Sources: Statista Consumer Market Outlook 2020

Revenue in billion US$

Share of total market

Revenue per capita in US$

United States 115.4

15 Sources: Statista Consumer Market Outlook 2020

Revenue in billion US$

Share of total market

Revenue per capita in US$

South Korea 16.1

17 Sources: Statista Consumer Market Outlook 2020

Revenue in billion US$

Share of total market

Revenue per capita in US$

South Africa 4.0

19 Sources: Statista Consumer Market Outlook 2020

Revenue in billion US$

Share of total market

Revenue per capita in US$

New Zealand 0.84

Papua New Guinea 0.12

21 Sources: Statista Consumer Market Outlook 2020

Revenue in the top countries in billion US$1

5.7 6.9 6.5 7.4

Germany United States China Egypt Australia