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BACHELOR OF BUSINESS ADMINISTRATION
by
Fahad Munir
Reg. No. BBA-02113257
i
Executive Summary
This internship report based now on the 6 weeks long internship program that I
had successfully completed in UOL under QEC Department from July to August
as a requirement of my BBA (Hons) Program. As being completely new to
practical, corporate world setting, every hour spent in the office gave me some
amount of experience all the time all of which cannot be explained in words. But
nevertheless, they were all useful for my career.
I divided this report into different segments:
In first segment I describe about introduction of UOL, Vision statement, Mission
statement, core values and Facilities provided by UOL.
Second segment describes about Business profile of the industry and Business
Profile of the UOL in this I have debated UOL’s management, or Organizational
chart, Structure and departments of UOL.
Third section is about the business strategy in which SWOT analysis of the
industry as well as SWOT Analysis of the UOL.
Forth segment is about what I have learnt during my internship, in which I have
discuss my responsibilities, accomplishments, new knowledge attained,
problems faced and at the last how this experience influence on my career.
Final segment is about conclusions and recommendations.
ii
Acknowledgement
First of all, I extend my profound gratitude to the Almighty ALLAH, who helped
me accomplish this task on time. I feel satisfied and glad that I have completed
this study within specific duration. This internship report is an amassing of many
people's effort. Major contribution was acknowledged from the officers of the
QEC especially from Mr. Usman Javed Malik (Deputy Director QEC), Mr.
Muhammad Bilal Khan (Student Affairs Officer) and Mr. Ali Mushtaq (HR
Officer) to prepare this internship report considerable thinking & information
input from various sources were involved. Secondly, I would like to express my
Sincere & immense gratitude to Mr. Ahmad Zafar, Project Advisor and Miss
Mahreen Tahir Co-Assessor at Lahore Business School (LBS); The University
of Lahore. I am deeply grateful to his full hearted supervision to me during the
whole Internship Period. Their precious suggestion & guideline helped me a lot to
prepare the report in a well structured manner. I am also grateful to the other
officials & some of my friends specially Adil Qamar Noor, Muhammad Imran
Bhatti and Maryam Moalla who helped me while preparing the study by giving
their suggestions, support & contribute of information, which were important to
me. Their helping hand supported me to complete my report successfully. Finally,
I want to keep my thanks to my parents who gave special attention to me from
the very beginning and during the preparation of the report & the internship
program.
iii
Table of Contents
Cover Page……………………………………………………………………………. (i)
Executive Summary………………………………………………………………….. (ii)
Acknowledgment…………………………………………………………………….. (iii)
Table of Contents
Introduction……………………………………………………………………………..05
Profile of Industry…………………………………………………………………..06-07
Profile of Company………………………………………………………………...08-16
Business Process of Industry………………………………………………….....17-19
Business Process of UOL …..........................................................................20-25
Functional Departments…………………………………………………………..26-33
SWOT Analysis of Industry…………………………………………………........34–35
SWOT Analysis of UOL…………………………………………………………..36–37
Learning as a Internee……………………………………………………………38–40
Problems & Recommendations …………………………………………………..…41
Conclusion………………………………………………………………...……………42
Bibliography……………………………………………………………….…………...43
Introduction
The University of Lahore is the largest private sector university in Pakistan, with
more than 22,000 students and 7 campuses. The University was established in
1999 under the Ibadat Education Trust and was granted degree awarding status
in 2002 and has since then been offering courses in the fields of Medicine &
Dentistry, Engineering, Arts and Social Sciences. With strong emphasis on
balanced progress and focus on human capital The University has grown to 11
faculties and 32 departments. The quality of teaching facility and research
excellence has also granted international recognition placing the University
amongst the first Pakistani University to be ranked in the QS Ranking, and in
2012 ranked among the top 6 Universities from Pakistan in QS Asia Ranking.
The Higher Education Commission (HEC) recognizes the University of Lahore at
its highest “W4” category of Universities reserved for those institutions that full all
criterion of an International Quality University. The University of Lahore has
special focus on Professional and Technical Education as it is an instrument of
growth & development of any country’s economy, therefore, the programs of
Medicine & Dentistry, Public Health, Electrical Engineering, Civil Engineering,
Mechanical Engineering, Pharm-D, Nursing and Law which are equipped with
state of the art Laboratories and are accredited by Pakistan Medical & Dental
Council (PMDC), Pakistan Engineering Council (PEC), Pharmacy Council of
Pakistan and Pakistan Nursing Council and Pakistan Bar Council respectively.
Strong linkages with the industry are of paramount importance for any Higher
education institution and The University of Lahore enjoys excellent links with
international Universities. We also have a range of knowledge sharing and
human resource development programs with major multinationals of Pakistan.
Students at the University can expect excellent internship and skill development
programs during the course of their education.
5
Profile of the Industry
The organization relates to the Education Sector of Pakistan and working as
Public Sector Organization under the control of Higher Education Commission of
Pakistan and Ministry of Science & Technology (Most). Education comes from
'eduction' which means to make visible what is latent. To be educated really is to
have a fire lit inside that allows one to think, rationalize, contemplate on the
mysteries of the universe, and understand events and situations to which
solutions are proposed. Being educated does not simply mean being able to
solve differential equations: it is much more. The world over, universities provide
education in all subjects with the first degree imparted after a period of four
years. This allows the student to explore his/her interests, understand related
areas, specialize in core subjects while also developing as a caring,
communicative human being who knows how to harness the powers of
information technology. During the past year numerous institutions from the
University of Sindh to the University of Peshawar have introduced four-year
honors bachelor's degree programs, and it is hoped that the students of biology
and mathematics in Pakistan, may once again understand the message of Iqbal.
Since 2001, the Higher Education sector in Pakistan has undergone a dramatic
renaissance. The realization of the Government of Pakistan of the importance of
higher education in contributing to sustainable socio-economic development, as
well as poverty reduction, stimulated a chain of events that led to the
establishment of the Higher Education Commission. Founded by Presidential
Ordinance on September 11, 2002, following the recommendations of the 'Task
Force on Higher Education', the Higher Education Commission inherited a higher
education system having a myriad of problems. While concrete progress has
been made in improving the state of higher education, an impact will only be
possible if the reform process that has been initiated is sustained, supported and
strengthened.
Since 2002, the higher education sector in Pakistan has witnessed the launch of
a sea change of initiatives by the Higher Education Commission that have
fundamentally altered the higher education landscape. Change is visible in all the
6
universities and degree awarding institutions in Pakistan. There is excitement in
the air in these institutions, and scholars and researchers are beginning to roam
the hallways of knowledge once again. The change is physically manifested in
the restored buildings, new classrooms, new laboratories, computers, jogging
tracks and state-of-the art libraries.
New universities, such as the University of Faisalabad and the University of
Sargodha, have risen in the heartland of Pakistan; the Balochistan University of
Information Technology and Management Sciences provides state-of-the art IT
and management science education to thousands of students, while Shah Abdul
Latif University, Khairpur has a new laboratory and library building.
The real success of the HEC development programs is not however manifested
in the restored campus buildings and wireless 'hot spots', it is visible in the hearts
and minds of the faculty and students, who are publishing once again in
international journals (up more than 40% in the last two years), it is apparent on
the faces of the students searching the Digital Library archives to complete a
psychology assignment. One reason that universities are set up is so that,
“common good, just laws, human reason and prudence might develop and grow
(University of Vienna, Manifesto 1365)”. The HEC has endeavored to bring this
spirit back, which is also our Islamic heritage. Logic, philosophy and mathematics
used to be a hallmark of an 'education'. With the elimination of undergraduate
education from the universities, and the consolidation of the two-year bachelor
degree in colleges, universities in Pakistan had ended up merely catering to the
provision of post-graduate studies.
7
Profile of Organization:
Founded in 1999 by Mr. M A Raoof, under the auspices of the Ibadat Educational
Trust, the University of Lahore has created its name in the field of higher
education and is regarded as one of the premier private sector general University
in Pakistan with diverse disciplines ranging from Medicine & dentistry and
Engineering to the Arts and Social Sciences. Our strong emphasis on balanced
progress and focus on human capital has allowed us to grow to a student body of
more than 22,000 across seven ‘purpose built’ campuses at Lahore, Islamabad
and Sargodha, Gujrat with nine diverse Faculties.
The quality of teaching facility and research excellence has also granted
international recognition placing the University amongst the first Pakistani
University to be ranked in the prestigious QS Ranking, and in 2012 ranked
among the top 6 Universities from Pakistan in QS Asia Ranking. The Higher
Education Commission (HEC) has also elevated the University of Lahore to its
highest “W4” category of Universities reserved for those institutions that fulfill all
criterions of an International Quality University. The University of Lahore has
special focus on Professional and Technical Education as it is an instrument of
growth & development of any country’s economy, therefore, the programs of
Medical & Dentistry, Public Health, Electrical Engineering, Civil Engineering,
Mechanical Engineering, Pharm-D and Nursing which are equipped with state of
the Art Laboratories and are accredited by Pakistan Medical & Dental Council
(PMDC), Pakistan Engineering Council (PEC), Pharmacy Council of Pakistan
and Pakistan Nursing Council respectively.
Strong linkages with the industry are of paramount importance for any Higher
education institution and The University of Lahore enjoys excellent links with
international Universities. We also have a range of knowledge sharing and
human resource development programs with major multinationals of Pakistan.
Students at the University can expect excellent internship and skill development
programs during the course of their education and with Student Services Center
(SSC) in operation; students can take full advantage of job placement, career
counseling and support services.
8
The University of Lahore has also invested in a number of Technology park
projects such as the Media Technology Park: The Creative Village, a premier
facility for professional media content, an Agri Technology park and a Bio
Technology park which are central to the growth of a progressive development of
our students and the country’s economy as a whole. The University of Lahore
also pays strong emphasis on research as evident by the research grants
available to various departments within the University and its investments into
dedicated research projects and facilities such as CRIMM (Center for Research
in Molecular Medicine)specializing in Cancer research.
Here at the University of Lahore, we recognize that the years spent in Higher
Education are some of the most formative of an individual’s life and must be
enriched by activities and experiences inside and outside the classroom. The
University emphasizes healthy sports and co-curricular activities under its
Student Representative Office (SRO). With a vibrant culture of student societies
and participation through debates and dramatics, the University fosters the
growth of leadership and social skills. The students are also imbued with a sense
of community service through the Universities extensive disaster relief Program:
UOL Relief program where students voluntarily participate in providing aid and
facilitation to disaster affected areas of Pakistan.
The University of Lahore enjoys excellent links and partnership in various areas
of knowledge and resources sharing with some of the most prestigious
Universities around the world in England, USA, Turkey, Iran, Northern Cyprus,
Turkey, Thailand, Russia, Sudan, Iraq, etc.
9
Company’s Executive Administration
The day to day affairs of UOL are taken care of by the Patron, M A Raoof, Board
of Governors, who is the academic and administrative head of the Institute. The
Patron performs his functions in accordance with the general policy guidelines of
the UOL.
Awais Raoof
Chairman, Board of Governors
Prof. Dr. Saleem Shuja
Rector
Dr. M H Qazi
Vice Chancellor
Dr. Zulfiqar
Director QEC
Nasir Mahmood
Pro.Rector (Academics)
Campus
Presidents
10
Vision:
The University of Lahore has a tendency to execute leading role in shaping
the well-educated society by producing best fit between its resources, capabilities
and the proficiencies of forthcoming students to achieve reasonable advantage in
education industry of the state.
Mission:
The primary mission of the university is to inculcate such critical abilities, wisdom
and values which are necessary for the making of a forward looking, coherent
civil society. It also seeks to prepare a mindset imbued with Islamic ethos and
positive social norms without prejudice to the authenticity of any other religion.
The Trust has mandated this university to offer equal opportunity to students
from all strata of society without any distinction of cast, color and creed.
The efforts of the university to promote demand led subjects for the purpose of
preparing a productive manpower which could participate in the economic
development of the country. In the same vain the university emphasizes on the
delivery of curricula leavened with a tilt towards entrepreneurship. In essence,
the mission of the university is to develop a positive social capital with common
consciousness and common ego responsive to the looming global challenges in
the rapidly changing political, economic and social paradigm.
11
Organizational Objectives and Goals
University of Lahore aggressively leads and serves a changing global society by
preparing and transforming students through knowledge and learning for today
and tomorrow. UOL is committed to creating a progressive community of
enlightened and productive global citizens. To help students achieve educational,
personal, and career goals. Information Technology is not just another
Technology; it’s about the vision to develop an innovative product and having the
skill to implement that vision.
IT is the power of mind, knowledge, skills and attitude. UOL intends to develop
and explore the full potential of this Knowledge based industry and equip the
future generations with all the necessary skills to become leaders in the IT Field.
We intend to do this through Equipping our students with ideas, knowledge and
skills for making a difference in society and becoming the real harbingers and
agents of change.
Institute is committed at creation and execution of learning opportunities for
current and future leaders and managers that will transform their futures and set
standards for others with the help of its strategic partnership with IT organizations
in general and IT industry in particular.
Initially there was a limited number of faculty and staff but with the establishment
of institute more employees were appointed to fulfill the requirement of further
courses and duties in the organization. Visiting teachers (Doctors) are also
invited for the purpose of quality education. Now the number of faculty members
exceeds 700 due to which proper offices are established for different
departments and each department is being supervised by a head of department
(HOD).
12
Corporate Values at UOL
The values and principles help institute on its journey to sustainable development
in the country. National interest is the prime priority of UOL. Paramount
importance is rendered to Pakistan’s growth and prosperity. By living according
to its defined corporate values and principles it can meet the needs of its
organization and stakeholders today, thus protecting, sustaining and enhancing
human capital for the future challenges.
Every individual is given due respect at UOL. It draws strength from equal
opportunity and diversity at the same time supporting personal growth and
development to its employees at all levels. Due care is given to every employee
achieving results in respective areas.
13
ii. Business Volume
University of Lahore (UOL) is an educational institution and its business volume
is its students. Presently in all six campuses there are more than 22,000 enrolled
students.
iv. Competitors
University of Lahore (UOL) has ranked by HEC on number 9 among the Large
Scale University and number 35 among the higher education institutions.
However, there is strong competition with other institutions of the country. Other
educational intuitions that are providing educational services in same areas
where UOL has established campuses are considered to be competitors for
UOL.
Competitors of UOL are University of Central Punjab, Beaconhouse University,
University of Management & Technology and local private and government
colleges in locality of Lahore.
14
Facilities provided by UOL
Higher education in dynamic technical field requires huge investment in
infrastructure and facilities that are to be made available to achieve the
international standards of education. Despite its young age the campus has
arranged adequate resources to facilitates the students, teachers and staff
members. The campus is in the continuous progress and is making addition to its
existing resources.
i. CORE
Quality Enhancement Cell
Pro-Rector’s Office
Human Resource (HR): Recruitment
Registrar: Legal, Notifications
Management Information Systems (MIS)
Controller of Examinations: Results, Notifications
Social Responsibility (Education, Health Care, Disaster)
iii. MEDIA
Corporate Communication
Social and Conventional Media Relations Office
News / Events (Photo & Video Services)
Design Services
Print Unit
Newsletters
Visual Identity and branding
15
iv. FINANCE
Finance Office
Accounts
Financial Aid
v. IT SERVICES
IT helpdesk
Services (Email, Portals, VPN, Internet)
Maintenance
Computing Services
The parts that now constitute Pakistan were among the least developed regions
of India and the rest of the world prior to 1947, and the last to be conquered by
the British, according to an renowned Pakistani economist Dr.Kaiser Bengali.
The British rule in Sindh, Baluchistan and NWFP lasted about 100 years and
these regions were considered the edge of the British Raj in India. At the time of
the first market research in 1950, the overall literacy rate was 20% in India and
14% in Pakistan, according to UNESCO.
As of 2012, India has achieved 75% literacy rate while Pakistan is at 58%.
Pakistan Youth (15-24 years) literacy rate is 79.1% for males and 61.5% for
females.
Each new generation of Pakistanis is more literate than its predecessors:
Over 55 years 30% literate
45-55 years 40%
35-45 years 50%
25-35 years 60%
15-25 years 70%
Pakistan has come a long way in terms of literacy but it still delay its neighbors,
particularly Iran, which had lower literacy rate than Pakistan in 1950s, now has
well over 90% of its adult population literate.
Education was a key focus of the Shah Reza Shah Pehlavi, the Shah of Iran from
1941 to 1979. The Shah spends a significant amount of his country's oil
revenues to improve education, health care and infrastructure. Iran's education
spending improved 1800% during the Shah's rule.
17
Although literacy in Pakistan has grown by about 13% during President
Mushsarraf's rule to about 56%, it still remains unhappily low when judge against
to its neighbors.
However, Pakistanis now spend more time in schools and colleges and graduate
at a higher rate than their Indian corresponding person in 15+ age group.
According to a report on educational achievement by Harvard University
researchers Robert Barro and Jong-Wha Lee.
As of 2010, there are 380 out of every 1000 Pakistanis age 15 and above who
have never had any formal schooling. Of the remaining 620 who enrolled in
school, 22 dropped out before finishing primary school, and the remaining 598
completed it.
There are 401 out of every 1000 Pakistanis who made it to secondary school.
290 completed secondary school while 111 dropped out. Only 55 made it to
college out of which 39 graduated with a degree.
Barro-Lee data also shows that the percentage of 15+ age group with no
schooling has gone down in both nations in the last decade, particularly in
Pakistan where it dropped dramatically by a whopping 22% from 60.2% in 2000
to 38% in 2010. In India, this percentage with no schooling dropped from 43% to
32.7% of 15+ age group.
Here's some data on out-of-school children in Pakistan:
i. The actual number of out of school children of primary age in Pakistan is
5.1 million.
ii. The out-of-school figures of 50% in Punjab, 61% in Sindh, 65% in KP and
78% in Balochistan are for pre-primary children ages 3 to 5 years, not for
ages 6-16 years.
iii. In 6-16 years age group, 7% of urban and 23% of rural children are out of
school.
iv. The number of out-of-school children has declined from in 8.4 million in
2001 to 5.1 million in 2010.
v. According to Pakistan Standards of Living Measurements PSLM 2011-12,
the country's literacy rate is 58%.
18
vi. Data from Harvard researchers Rober Barro and Jhong-Wa Lee shows
that Pakistan has been increasing enrollment of students in schools at a
faster rate since 1990 than India. In 1990, there were 66.2% of Pakistanis
vs 51.6% of Indians who had no schooling. In 2000, there was 60.2%
Pakistanis vs 43% Indians with no schooling. In 2010, Pakistan reduced it
to 38% vs India's 32.7%.
19
BUSINESS PROCESS IN UOL:
Patron
Chairman
All Presidents
All Deans of
Registrar and Directors of
faculities
other campuses
Treasurer
Controller of
Examination
Director
Planning and
Development
20
How to Get Admission in UOL
Admission
Process
Requests for Request for
Information in Admission on
Admission cell Phone Call
Information
about UOL
Candidate
provides
Information
about
Procedure Of
Admission
Eligibity Critria
If candidate is
Eligible
Inform
Candidate how
to apply
Procedure to
apply in UOL
Candidate who
Interacts in
Admission office
Issuance of
Prospectus
When
Candidate
Completely fill
Receiving
the Form of
Admission
Form
21
Continue
Entering data of
Received Admission
Forms in Data Base
Taking test of
the students on
the specific
dates
Candidates
having Name in
Merit List
22
How You Get Transcript From UOL:
Copy of
Copy of University I.D
Matric/O-Levels Card
Degree Complete the
Clearence Form and
Attached Documents
with it Copy of National
Copy of Identity Card
Intermediate/A-
Levels Degree
23
Fact File UOL
36 %
Female PHD
Scholars
25%
Students are 21 %
finincally Postgraduate
supported by Students
UOL 21940
Registered
Students
79 % 64 %
Undergraduate Male PHD
Students Scholars
24
25
Faculty
PHD
19 %
07
Campuses
02
Technology Parks
11
Faculities
32
Academic Departments
119
Degree Programmes
2954
Taught Courses
21940
Student Body
Functional Departments of UOL:
Faculty of Allied Health sciences
Faculty of Arts & Architecture
Faculty of Engineering & Technology
Faculty of Information Technology
Faculty of Law
Faculty of Language & Literature
Faculty of Medicine & Dentistry
Faculty of Management Sciences
Faculty of Pharmacy
Faculty of Sciences
Faculty of Social sciences
Administration Department
Accounts Department
Department of Planning & Development
Department of Maintenance
Quality Enhancement Cell (QEC)
Management Information System (MIS)
Security
26
Faculty of Allied Health Sciences:
In this faculty university have these departments and every department have
different degree which they offer:
Radiology Research Section
Radiological Sciences & Medical Imaging Technology
Physical Therapy
Sports Sciences
Medical Lab Sciences
Diet & Nutritional Sciences
Public Health
Health Professional Technologies
Lahore School of Nursing
27
Faculty of Information Technology
In this faculty university have this department and this department has different
degree which they offer:
Computer Sciences & Information Technology
Faculty of Law
In this faculty university have these departments and every department have
different degree which they offer:
College of Law
Post Graduate Institute of Law
Faculty of Pharmacy
In this faculty university have this department and this department has different
degree which they offer:
Pharmacy
28
Faculty of Sciences
In this faculty university have these departments and every department have
different degree which they offer:
Physics
Mathematics
Molecular Biology & Biotechnology
Center for Research in Molecular Medicine
Agri-Bio Technology Park
UOL Diagnostic Laboratory and Research Centre
29
Quality Enhancement Cell (QEC)
QEC was established in May 2010. Since then, the cell has been working
efficiently not only to Enhance Quality but also constantly maintaining and
improving on it.
Quality Assurance of all undergraduate as well as postgraduate degree
programs.
Motivating Faculty, Staff & Students of University of Lahore for Research.
(Research Grants to Faculty)
QEC is an active member of The International Network for Quality
Assurance
Agencies in Higher Education, International Network for Quality Assurance
Agencies in Higher Education (INQAAHE), the Asia-Pacic Quality Network
(APQN) and Pakistani Quality Assurance Agency (QAA) Network.
Quality Enhancement Cell has worked to assist and remove any
objections if ever raised by Accreditation Councils like PEC, PTC, PCP
and PMDC.
QEC working on the guidelines of HEC has standardized the Course
Speciation’s and instigate the process of Course Catalogue.
University was awarded highest, W4 Ranking on the basis of data sent to
HEC by QEC.
International collaboration with various International Universities and
Institutes via MoU’s for purpose of Quality Enhancement, Research
support & Faculty / Student / Staff exchange. E.g. Girne American
University (Northern Cyprus) & Tambov State Technical University
(Russia) among others.QEC has different departmental incubation
underway:
Alumni Office
Media Office
Job Placement
Learning Center
Student Representative Office (SRO)
30
QEC is acting as an information doorway for important external resources (to
& from UOL) e.g.; HEC, PEC, PMDC, National Computing Council, National
Business Council, Pakistan Pharmacy Council, Nursing Council, other
Professional Councils and Media outlets.
Administrative Department
I. Deputy Registrar Office
II. Deputy Treasurer Office
III. Deputy Controller of Examinations Office
31
II. Deputy Controller of Examinations Office
Deputy Controller of Examinations is a whole time officer of the University and is
appointed by the Director on the recommendations of the Selection Board. The
Deputy Controller of Examination office is responsible to:-
i. Responsible for all exam related matters
ii. Conduct of examinations (sectional and final).
iii. Maintenance and announcement of results.
iv. Issuance of degrees, certificates, medals etc.
v. Arrangement of convocation.
vi. Maintenance of student record and personal files.
HR Department
Human resource planning is the main function for any organization in order to get
the competitive work force, which is necessary in order to get productive results
in the organization. Also it is necessary in order to make organization more
effective and efficient, and helps the organization to stand with prominent repute
in the market.
UOL being one of the reputable organization and have a high recommendations
from HIGHER EDUCATION COMMISSION for providing quality education in the
education sector is also involved in the process of Human resource planning that
includes various aspects, which are practiced by the organization in order to get
the effective and efficient work force.
These includes,
1. Recruiting the candidates
2. Selecting the appropriate candidates.
3. Training & Development of the employees.
4. Methods use for job analysis.
5. Career Development program.
6. Orientation program policy
7. Performance appraisal.
8. Hiring and Firing
32
Finance Department
The Finance Office expands and sustains financial and related services,
including budgeting, accounting and reporting actions and systems that support
the educational goals and objectives of the University. The Finance Office also
has a responsibility to protect the long-term interests of the University and to
control with the highest levels of professionalism and reliability.
Marketing Department
There is no functional department concern with marketing but Admission Office
use to have the campaign known as “Admission Campaign”.
For this campaign, normally the institute places an advertisement in the leading
newspapers e.g. “Daily Jang” & “The News”.
Along with it broachers, pamphlets and banners are also used to highlight this
admission campaign.
33
INDUSTRY SWOT ANALYSIS
If SWOT analysis does not start with defining a desired end state or objective, it
runs the risk of being useless. A SWOT analysis may be incorporated into the
strategic planning model. An example of a strategic planning technique that
incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic
Planning, including SWOT and SCAN analysis, has been the subject of much
research.
Strength
High potential researches, including world leading researchers and
excellent students.
Large diversity, complementary skills and unique experimental
infrastructure.
High quality graduation system.
International connection with different universities.
Cooperation with industry, SMEs and spins-offs ---- innovation and
entrepreneurship.
Weakness
1) Low critical mass in some areas.
2) Weak industrial structure in Pakistan, with weak local industrial demand.
3) Lack of professional management structure.
4) Lack of intellectual property management.
5) Limited resources for faculty and staff development.
34
Opportunities
1) Increasing relevance of multidisciplinary research portfolio, in close
interaction with emerging ICT skills.
2) Agility and empowerment of young research team.
3) Lower costs of research and availability of talent.
4) Strategic alliances and partnerships with international institutions for
offering more professional courses.
5) Increase demand for mid-career redirection and lifelong learning.
Threat
1) Continuous reduction of budget in this sector.
2) Experienced staff leaving for better conditions to other industries.
3) Historical public perceptions/lack of knowledge about higher Education.
4) Shift in focus on numerical achievement vs. qualitative achievement
5) Private, for-profit, and on-line universities’ responsiveness to program and
student scheduling demands.
35
SWOT ANALYSIS OF UOL
STRENTHS:
Highly qualified faculty with PhD and M.Phil Degrees.
According to the HEC ranking, the UOL is on 13 th Position amongst large
sector institutions.
Good reputable institution in the territory of Lahore.
Modern computer labs.
Well established Engineering infrastructure.
R & D environment for faculty and students.
Located near to industrial area of Lahore.
High speed internet facility for faculty & students.
50% electricity produced by self with solar & Bio Gas project.
WEAKNESSES:
Highly centralized decision-making.
Few PhD faculties.
High turnover of faculty and staff.
Training/educational facilities for teacher more than 40 years are very rare
so these experience faculty member are leaving institute.
Campus is far away from the main city.
No hostel for boys.
No Dual Degree Program
No international tours for students
36
OPPORTUNITIES:
UOL is located in industrial area; industrial linkage can be established for
R & D purpose.
Teacher can provide consultation to local industry.
Students can get internship/training in local industry.
Hire more PHDs faculty because it is easily available due to high
education rate in Lahore.
THREATS:
New institutes are opening in the locality, which may become threat for
UOL in future.
New Government policies.
Some other universities offer lower fee.
37
Learning as an Internee
When I join as an Internee in UOL, firstly I have a meeting with Mr. Muhammad
Bilal Khan (Student Representative Officer). We have a brain storming
session in which we discuss what steps we have to take for this project in which
we are start working. After getting knowledge about this project, I will be able to
sort out my duties capably.
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Accomplishments
I worked six weeks in QEC Office at UOL. My supervisor owned me many tasks.
I tried my best to sweeping the given tasks capably and efficiently.
What is TAN?
Technology Advocacy Network (TAN) is a premier organization aimed at
enabling private and public sector organizations to make informed technology
decisions. TAN is striving to enable organizations to explore, select and then
effectively implement not only technology but to also ensure that they can draw
better Return on Investment (ROI) through incorporating best global practices
followed by Standard Operating Procedures (SOPs) for long term continuation
and improvement.
New knowledge Acquired:
This internship taught me a lot and also taught me about working environment in
QEC office.
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Handling queries of Office Bearers Society:
Throughout internship I came to know while answering questions of Office
Bearers Society, I must be sure about what I am saying. I must have complete
knowledge about my work to answer complicated questions of the Office Bearers
Society.
Documentations:
I learnt how to manage documents for SRO Office, and how to give written
Letters to the Supervisor.
Use of MS Excel and MS Word:
I learnt the use of MS Excel and MS Word in more appropriate way.
Team work:
I learnt that working in teams rise the effectiveness of work and work done very
fast.
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Problems faced in Internship:
During my internship I come across different problems those are as follow:
When I joined no training session was given to me that how I work here? ,
what are the rules I have to obey? What is the culture of that organization?
Less No of tables was available for working for internees.
Internet facility was mostly out of order.
Undefined working hours.
No proper software is available for maintaining records of events.
Computers were not available for internees for doing their work in office.
Mostly file records are disturbed, so it is difficult to find out the specific file
at the time of need.
At the end the department in which I work is dissolved, so it is very
difficult for me to find out at which department I am working.
Recommendations:
The overall working environment of University of Lahore is excellent but there are
certain things that should be improved in my opinion:
Make a proper training session for internee when they joined the
organization.
Make some small Independent portions for internees so that they can
work easily and this portion.
Upload all the data of Societies Office Bearers on SRO Site so the
students can easily interact with the specific authority of that society.
Make a contract with some good Company’s Wifi so it will be easily for
everyone to search out the data.
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Conclusion
UOL has a dynamic environment with strong relationship amongst the
employees. It normally prefers individual task outcomes, and evaluates the
performance of its employees to identify the training and development needs,
performance rewards and employees correction.
In conclusion I would like to say that I have selected the University Of Lahore
(UOL), I have done my internship in Quality Of Enhancement Cell (QEC)
department of UOL.
First of all I got an opportunity to work with Student Representative Officer and
also work on a Project with Deputy Director QEC, where my responsibilities were
to assist the Student Representative Officer. I was involved in the activities like
file management, maintaining events records, facilitating the society bearers
coming for knowing about the event details and ask about the new hiring in the
societies.
Secondly I work on project on International Forum for Technology in Education
(IFFTE 2015) with Mr Usman Malik (Deputy Director QEC). In this I have to reach
out the different universities in Pakistan and send them Expression of Interest
(EOI) so that they can work with us in this project.
After getting rotated in the different work I must say that it was a great
experience for me to do internship in the UOL. I have learned a lot during
my period of internship about the working of an organization. Also I have
learned how to perform different sort of tasks and what are the necessary
requirements for an individual who is new in any organization.
Overall this experience of 6-weks internship will help me a lot in future. It was a
very nice experience overall to be a part of an organization for a limited period of
time.
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Bibliography
1) http://www.uol.edu.pk/
2) www.google.com
3) https://en.wikipedia.org/wiki/University_of_Lahore
4) https://www.facebook.com/University.Lahore
5) Prospectus of University of Lahore 2015
6) Mr Ali Mushtaq (HR Officer)
7) Muhammad Bilal Khan (SRO)
8) Miss Sherish (Marketing & Communication)
9) QEC Department
10) http://www.siasat.pk/forum/showthread.php?241706-Literacy-Rates-in-
Pakistan-1947-2014
11) http://www.hec.gov.pk/Pages/HECMain.aspx
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