Course Name: Principles of Marketing

Course Code: BUS 206

Section: 01

Product Name: Resqme Defendme’

Submitted By: Rafiul Islam Ratul
ID:191011226

Submission Date: 06\ 09 / 2020

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SL.NO Topic Name Page NO.

1 Introduction 4

2 Body 5-7

3 Conclusion 8

4 Reference 8
 ACKNOWLEDGEMENT

All praise and credit goes to almighty Allah for his blessing to complete this Paper .I would like
to express gratitude and indebtedness to our honorable faculty Abdul Baten Department Bachelor
Business of Studies at University of Liberal Arts of Bangladesh . With his inexhaustible
guidance, valubleadvice, countinuosinspairation.
 INRODUCTION

We are living in an advanced technological world. Everythng discovered now will be something
innovative or different from the others. It is very important to know about the products which are
safety related and just came in the market for our own benefit. Here is my innovative products I
would like to talk ‘Resqme Defendme’
If we talk about this products its have so many usefull benefits.

* Women safety alarm tool for protection.

* It is easy to use or carry along.
* Make loud alarm if released.
* Audible up to distance of 300 feet.
* Draws attention and scares away the attackers.

The Resqme Defend Me Personal Alarm is a sleek personal alarm featuring a siren to maximize
attention to yourself when needed for self-defense. The piercing 120 dB siren can be heard up to
300 feet (100 meters) and will provide a practical protection and deter dangerous threats when
seconds count.
This personal alarm is perfect for anyone and particularly for young people, college students,
lone workers, joggers, elderly, nurses and sales representatives.
Easily attach defend me to just about any strap on a backpack, purse, or even a belt-loop.
 Body
A. How will you do Market Research of your product?
► To do market research we can use online survey. Carry out desk research to get a first view of
the market dynamics. Use free resources, such as professional reports and scientific publications.
Complete the PESTEL analysis. Use the information from the desk research and complete it
with official statistics. Carry out your competition research: firstly, establish a list of
competitors and criteria to benchmark, complete this list by visiting a trade fair and doing a
mystery shopping exercise. Start a qualitative phase: opt for qualitative interviews or focus
groups depending on the context of market research. Analyze the needs of future customers.
Present them with a prototype of product/service and collect their impressions, factors of
satisfaction and dissatisfaction, their needs. Formulate the hypotheses want to verify and on
which the success or failure of project will depend.

B. How will you create value of the products of the customers ?

Step 1:  Understand what drives value for your customers
Talk to them, survey them, and watch their actions and reactions. In short, capture data to
understand what is important to your customers and what opportunities you have to help them.
Step 2:  Identify the customers and segments where are you can create more value relative to
competitors
Different customers will have varying perceptions of your value relative to your competitors,
based on geographic proximity, for example, or a product attribute that one segment may find
particularly attractive.

C. How will capture value from your customers?

with value-based pricing you are incentivized to maximize the value you create for the client.
Through value-based pricing you can capture a considerable share of it and you both gain more
in the end.Work that doesn’t yield any value isn’t performed

D. What steps will you take to understand the marketplace and customer needs?

 Marketers need to understand customers need and wants the marketplace in which they
operate.Five core customer and marketplace concepts:
1.Needs,wants, and demands
2. Market offerings(products,service and experience)
3.value and satisfaction
4.Exchange and Relationship
5. Markets

E. what will you do to assess customer insights & build strong customer relationship?

No.1 Spare Customer’s Time

No.2 Give Each Customer Individual Treatment
No.3 Stay Positive Throughout The Whole Interaction
No.4 Always Exceed Customer’s Expectations In A Positive Way
No.5 Show Appreciation To Clients By Introducing Loyalty Programs
 No.6 Handle Negative Feedback Well
No,7 Always Look For Contact With Customers

F. How will you utilize CRM ?

1.Make the CRM software easy to use for your internal customers, your employees. ...
2.Provide CRM training to all employees. ...
3.Track customer behavior throughout the sales cycle. ...
4.Don't think of -- or use -- CRM as a standalone sales automation system. ...
5.Get in sync. ...
6.Keep data up to date. ...
7.Be social. ...
8.Mobilize.
G. who will be your target market? Tell us the age, gender,location of customers?
The consumer market. Individuals and households who buy goods for their own use or benefit are
part of the consumer market. Drug and grocery items are the most common types of consumer
products. This products can use any gender any ages people. And we are selling this by online and
wholesell market.

H. How will you promote and advertise your products and service?
1.Start a Website or Blog.
2.Get Active on Social Media
3.Get Added to Internet Directories
4.Get Active with Online Communities
5.Email and Forum Signatures
6.Press Releases
7.Ask for Reviews

I. What steps will you measure and manage return on marketing investment?
Step 1: Define What Marketing ROI Means for Your Organization. ...
Step 2: Set Realistic and Measurable Goals
Step 3: Gather the Right Data Needed
Step 4: Monitor Your Goals Frequently
Step 5: Use Your Data to Make Better Decisions

J. Create distribution channels of product of your service through Bangladesh

Evaluate If we Should Pursue Adding a New Distribution Channel. Distribution is a key element of
your marketing strategy - it's how to acces market. ..
Define What Channel Will Look Like. ...
Find Channel Partners and Create Channel Plan. ...
Create  Channel Pricing Strategy.

K. what will you do that yor competitors are not doing?

1. Attend professional conference.
2. Analyze industry reports
3. Analyze your competitor’s website and SEO strategy
4. Define competitor’s social media marketing strengths and weaknesses
5. Analyze competitor’s content marketing strategy

L. how will you position of your product in customer's mind?

Positioning creates an image of your company's product in the mind of your target customer. ... It
provides an effective answer to the question, “What do you do?” Keep in mind that the question has
to be answered from the customer's point of view and clearly state what the product does for the
customer.
1. Positioning fundamentals
2. Mapping the market: Identifying and staking out target customer segments
3. Positioning template
4. Positioning statement
 Conclusion

Innovation, creativity as well as analytical skills is highly essential in managing and succeeding
in a business. Most of the successful companies like Apple, Hewlett Packard and many more
have always been the result of a successful partnership between a creative and an analytical
leader.This helps create commercially viable innovation which is the key to success. Analysis of
a concept is highly essential in any business and this is greatly impacted by cultural influences.
Moreover, innovations like in the field of technology and entertainment re greatly influencing
cultures and masses. It is also essential that innovation is a part of every organization that has to
or needs to be dynamic.

Reference

1. https://lapolicegear.com/
2. https://www.intotheminds.com/
3. https://www.inc.com/
4. https://blog.bondsai.io/
5. https://www.academia.edu/
6. https://www.tidio.com/
7. https://www.cio.com/
8. https://www.kunocreative.com/
9. https://articles.bplans.com/
10. Blank, S.G. (2005). The Four Steps to the Epiphany. Self-published: Cafepress.com. Moore,
G. (1999). Crossing the Chasm. (Revised ed.). New York: Harper Business. Wiefels, P. (2002).
The Chasm Companion. New York: Harper

How to Handle

Rumors
 THANK YOU
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