Objectives and Target Audience

According to my perspective Samir’s marketing strategy must follow S.M.A.R.T goal

framework to achieve successful business results. It should be specific, measurable, attainable,
relevant and time bound (S.M.A.R.T). One of the key objectives is to offer quality service to the
pet owners and make business animal centric. As customer enjoys pet activities, business shall
capitalize on that too like using different gears to entertain the pets as well groom them.

Interested audience can be targeted according to the different nature, work habits, timing as well
as demographics. Numbering and Statistics will play a crucial role based on the activity on social
media platform, number of pet owners. Targeted audience can be

- Single high income family busy with their work schedule living in dense city.
- Middle income family having 3 or more children unable to attend their pet living in
suburbs.
- Retired old aged couple living on pension having other busy part time activities staying
near green pastures.

Creating a Sample Campaign Schedule

It is always vital to have a website that’s easy to navigate, is informative and is updated as the
demand of service or product increases. Implement SEO techniques and make sure its optimized
for smart phone, tablet and laptops etc.

1. Make use of hashtags of threaded messages on twitter to attract audience become popular of
the service being provided and gain followers. i.e. #petcare#walker#today

2. Publish fotos of animals related themes on instagram during mid-days keeping message
consistent at the bottom of the feed. Take pictures of the pets with the seasonal props.

3. Post videos of pet care techniques and activities on youtube embedding the link to the business
site.

4. Creating group on facebook related to the content which will enable audience to join the group
and spread awareness looking for recommendation and specific services.
5. Extend marketing through emails to build customer relationship as this marketing tool
promotes great (ROI) rate of income.

6. Engage with customers through newsletters like advertising events, offers and promotion on
products. Can also distribute flyers for provided service and similar offers.

7. Take time to do blogging about the service on facebook platform will help improve the
credibility of business and tailor the content. Ask customers for reviews by placing a link on yelp
social media platform.

Writing social media post as detailed in the campaign schedule

Really excited to launch the business opening on 25th April 2020. Post a theme of pet animals
stating an official open day on instagram. Write a description related to organized event.

Pet parx . ON-LY 5 MORE DAYS UNTIL THE PAWTY BEGINS! We are officially open on
Saturday, April 25! So don’t miss out!

Get into action to showcase your pets ASAP in the indoor park.

Register owner information and your pets at petparx.com/register {link below}-upload a report
of vaccine for the pets so their behavior assessment is scheduled in advance.

We will be doing a soft open from 9 am to 9 pm tomorrow if you want to stop by and check out
our services and products.

Petparx#nowopen#softopening#doggos#kitties#dogwalker#groom#newbusiness#

Register here petparx.com/register

Upload the vaccine files

We care about your pets. Be relaxed. Leave it on us.