Product Board

SUBMITTED BY
~ KARTHIKA S
~ LAVANYA E S
~ SOWDHINI S
 CLIENT BOARD
Wake up
Sleep Coffee

Checking
Yoga
Social media

Prepare for Checks on

next day Schedule

Watering Watering
plants plants

▪ Age: 25 –35
Prepare food
▪ Profession: Farmer, Freelance Speaker &
Urban
Gets ready
▪ Income: 45K per month Goes to work
▪ Locations : Chennai
▪ Quote of life :Aspire toInspire
▪ Trendy and Cultured
 Our client is basically from Chennai/Hyderabad who is aged between 25 to 35
years. she is an passionate public speaker, urban farmer and traveller who is
constantly on a move to make a green environment. she is interested to invest
in sustainable products. So hereby developing Multipurpose compact bag made
with jute according to her life style.

Feasibility Viability
Innovation
Design Brief
Desirability
 Need Brief

As our client is environmentally conscious consumer who wish to

replace her life into transition goals for sustainable living and desire
to adopt a bio-degradable materials are created with unique
craftsmanship when it comes to bags, there is no better choice then the
jute bag it led to a more eco-friendly and healthy lifestyle.
 Scenario Planning
• On 14th November 2022,it was a breeze climate promptly in the morning,
Bhargavi bijjam was preparing for her discourse on composting according to
her day by day plan. She was a rush to be dependable so took her bag
alongside her and left which filled her heart with joy conservative and
fullfill by setting all that she required in a sorted out manner, bijjam felt
grateful for a strong sack in her bustling day.
 Maslow’s hierarchy - Self actualization
High sense of appreciation of beauty, nature, and the
Self circumstances of growth motivation of economy and
Actualization sustainability or being-needs.
Opportunities in economic development of the
Esteem Needs country by promoting the sustainability nature
of jute
Belongingness and Love
needs Desire for self-fulfilment
Safety Needs Spontaneous and simple

Physiological needs Truly independent

Competitors
Jute bags making a change in the latest fashion trend!
Concept
Design Concept
Trend Study for Design
 Trend Study for Color
The color features natural tones such as
036-89-06 015-33-25 007-57-23 046-85-28 056-57-27 024-57-21

Catechu Wood and Danish Brown to ground

Himalayan Rubrub
Lemon Sherbet
Intense Rust
Unbleached

Apple Buzz
core silhouettes, and introduces bright pops

PinkLift
of Pink Lift, Lemon Sorbet and Apple Fizz to
add feminine highlights. 11-0701TCX 18-1442TCX 16-1620TCX 12-0646TCX 17-0336TCX 16-1332TCX

030-41-18 025-34-20 122-66-02 153-19-00 10126C 10388C

Danish Brown
Catechu Wood

Good Grey

Black

Silver
Gold

18-0933TCX 19-1241TCX 15-4008TCX 19-4004TCX

* All colour names are specific to WGSN. All metallics are Pantone. Find out more about
Coloro.
Trend Study For Embellishment
Trend Study For Prints
 Size Plan

Hand bag Size Sachet size

XL (16 -18 inch width L (10 – 12 inch width
L (14 – 16 inch width M (8 – 10 inch width
M (12 – 14 inch width S (8 – 10 inch width
 Logo derived from sun and recycling concept
Logo exploration to signifies Sustainability

• World Recycling – It signifies some aspect of our effort to

make sustainable living commonplace.
• Green Colour – Signifies Harmony, Natural, Healthy,
Renewal and Plentiful.
• Represent eco-friendly companies or businesses revolving
around agriculture, recycling, landscaping, gardening and
solar power.
• Calming effect while representing growth.
• Green is often associated with sustainability and
environmental movement

Sun signifies completing of the Great Work

A brownish red shade signifies intense and
passionate things like; confidence, creative
thoughts, passion, courage, strength, warmth,
and beauty.
Company Information
Lavanya E S– Chief Executive Officer (CEO)
Karthika S – Chief Financial Officer (CFO)
Sowdhini S – Chief Marketing Officer (CMO)
 Contact Us

Lavanya E S Karthika S Sowdhini S

Chief Executive Officer (CEO) Chief Financial Officer (CFO) Chief Marketing Officer (CMO)

Address
k1/135, Phone No
Time + 91 99718 51007
next to Modern furniture,
Monday-Sunday: E-mail Id
CR Park Main Rd, 08:00AM to 10:00PM
Chennai, Info@woke.com
pincode 600048