PRACTICE

NAME: Deyvi Arnica Benites

1- IGI Marketing Services

When marketing your product, the marketing mix is very important. There are multiple popular marketing mix
models. These models help marketers analyze the controllable elements of their plans.

 Price is the amount a consumer pays for a product. However, without good promotion, potential customers
won't know about the product. If it's not in a good location, or place, customers won't buy it. 

Communication between the producer and the consumer is also important. The product needs to be a
commodity, or something that consumers want to buy. After reaching consumers through marketing channels,
the product needs to be convenient. It has to be easy for customers to purchase and use.

2- Read the website. Then, choose the correct answers.

1 What is the purpose of the passage?

A to discuss marketing technology

B to provide information for consumers

C to predict the role of marketing in the future

D to discuss important marketing concepts

Which of the following does NOT describe a successful product?

A It's inconvenient.

B It's easy for consumers to obtain.

C It's something that consumers want to buy.

D it was promoted through advertisements.

Why is promotion important?

A It makes the product convenient.

B It lowers the product's price.

C It tells potential customers about the product.

D it decreases the amount of sales.

3- Vocabulary 3 Match the words (1-7) with the definitions (A-G)

1 G model 5 E place

2 A price 6 F communication

3 C product 7 D channel

4 B promotion
A the amount of money a customer pays for a product
B the act of marketing a product
C an item for sale
D the movement of goods from production to consumption
E the location of a product
F a representation of a concept or theory
G the act of exchanging ideas
4- Choose the sentence that uses the underlined part correctly

1A We need to reevaluate our marketing mix.

B The product's channel is too high.

2A Convenience is an important marketing concept.

B A product's location is its price.

3A Communication is the amount a customer pays for a product.

B That product is a hot commodity.

5- Listen and read the webpage again. Why is "place" an important marketing concept?

Listening 6

6- Listen to a conversation between an account manager and a new client. Mark the
following statements as true (T) or false (F).

1 (T ) The man explains the term "marketing mix."

2 (F) The speakers discuss distribution channels.
3 (F) The woman decided on a price.

Marketing mix

plan

promotion

price

sell
ideas