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      
   
    
  
English Module – Grade 7
Alternative Delivery Mode
Quarter 1 – Module 1: Identifying the Genre, Purpose, Intended Audience and
Features of Various Viewed Texts
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist
in any work of the Government of the Philippines. However, prior approval of
the government agency or office wherein the work is created shall be
necessary for exploitation of such work for profit. Such agency or office may,
among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this module are owned by their
respective copyright holders. Every effort has been exerted to locate and seek
permission to use these materials from their respective copyright owners. The
publisher and authors do not represent nor claim ownership over them.

Published by the Department of Education, Division of Palawan

Schools Division Superintendent:
Natividad P. Bayubay, CESO VI
Assistant Schools Division Superintendents:
Loida P. Olavario, Ph.D.
Felix M. Famaran

Development Team of the Module

Writers: Christine J. Medecilo, Marites S. Sespeňe and A-G Mae S. Buga-ay

Editor: Allan O. Luvino
Reviewers: Nancy J. Alaska, Aurelia B. Marquez
Management Team: Aurelia B. Marquez
Rodgie S. Demalinao
Nancy J. Alaska
Rowena J. Gaviana

Printed in the Philippines, by ________________________

Department of Education – MIMAROPA Region – Schools Division of Palawan
Office Address: PEO Road, Barangay Bancao-Bancao, Puerto Princesa City
Telephone: (048) 433-6392
E-mail Address: palawan@deped.gov.ph
Website: www.depedpalawan.com

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 7


    
    
     


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Introductory Message
For the facilitator:

Welcome to the English 7 Module 2: Identifying the Genre,

Purpose, Intended Audience and Features of Various Viewed Texts

This module was collaboratively designed, developed and reviewed by

educators from public institutions to assist the teacher and facilitator in
molding the mind of learners to meet the standards set by the K to 12
Curriculum while overcoming their personal, social, and economic
constraints in schooling.

As a facilitator, you are expected to orient the learners on how to use

this module. You also need to keep track of the learners' progress while
allowing them to manage their own learning. Moreover, you are expected to
encourage and assist the learners as they do the tasks included in the module.

This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this
also aims to help learners acquire the needed 21st century skills while taking
into consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in
the body of the module:

For the learner:

As a facilitator, you are expected to orient the learners on how to use

this module. You also need to keep track of the learners' progress while
allowing them to manage their own learning. Furthermore, you are expected
to encourage and assist the learners as they do the tasks included in the
module.

For the learner:

Welcome to the English 7 Alternative Delivery Mode (ADM) Module on

Identifying the Genre, Purpose, Intended Audience and Features of Various
Viewed Texts!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time.
You will be enabled to process the contents of the learning resource while
being an active learner.

This module has the following parts and corresponding icons:

iv
What I Need to This will give you an idea of the
Know skills or competencies you are
expected to learn in the module.

What I Know This part includes an activity that

aims to check what you already
know about the lesson to take. If
you get all the answers correct
(100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help

you link the current lesson with the
previous one.

What’s New In this portion, the new lesson will

be introduced to you in various
ways such as a story, a song, a
poem, a problem opener, an activity
or a situation.

What is It This section provides a brief

discussion of the lesson. This aims
to help you discover and
understand new concepts and
skills.

What’s More This comprises activities for

independent practice to solidify
your understanding and skills of
the topic. You may check the
answers to the exercises using the
Answer Key at the end of the
module.
What I Have This includes questions or blank
Learned sentence/paragraph to be filled in
to process what you learned from
the lesson.

What I Can Do This section provides an activity

which will help you transfer your
new knowledge or skill into real life
situations or concerns.

v
 Assessment This is a task which aims to
evaluate your level of mastery in
achieving the learning competency.
Additional In this portion, another activity will
Activities be given to you to enrich your
knowledge or skill of the lesson
learned.

Answer Key This contains answers to all

activities in the module.

What I Need to Know

This module was designed and written to help you explore new
dimension of learning by means of various viewed texts. This enables you to
understand the different genres and features of viewing materials intended for
the audience like you.

The module focuses on:

• Identifying the genre, purpose, intended audience and features of
various viewed texts such as movie clip, trailer, news flash.

After going through this module, you are expected to:

1. identify the genres, features and intended audience of the material
viewed;
2. determine the truthfulness of material viewed;
3. present a graphic organizer containing information from material
viewed; and
4. organize information from a material viewed

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 What I Know
Hello learner! Before we begin with the lesson, we just want to test your
prior knowledge about viewing materials. Be sure to read and understand the
questions carefully before answering the items.

Directions: Choose the letter of your answer for each item. Use a separate
sheet of paper for your answer.
.
1. A program that is a single item of important news aired on the
television.
a. news flash c. movie clips
b. internet-based program d. documentary
2. A short video clip that can be watched over television or YouTube that
gives you an idea about the film or movie.
a. trailer c. internet-based program
b. movie clips d. news flash
3. You are watching over the television and suddenly there is an
interruption made to give way for the very important news that needs
to be aired.
a. movie trailer c. documentary
b. internet-based program d. news flash
4. Children love to watch cartoons on TV. Their themes vary as well as
the target group. This genre of movie clips is called__________.
a. comedy c. animated
b. horror d. fantasy
5. Which of the following is an example of documentary?

a. Frozen c. Failon Ngayon

b. Covid-19 updates d. The Monkey and the
Tortoise
6. A film intended to be shown over a television or website. It is also in
form of recording, reproducing, or broadcasting of moving visual
images.
a. movie clips c. documentary
b. videos d. news flash
7. These are the cartoons we see on TV. Their themes vary as well as
the target age group, mostly are kids.
a. animation c. videos
b. comedy d. children

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8. An excerpt from a full-length motion picture.
a. news flash c. movie clips
b. documentary d. videos

9. Avengers: End game, Harry Potter and “Kita kita” flashed on the
television together with the advertisements are examples of ________.
a. movie trailer c. news flash
b. documentary d. animation

10. It is the arrangement of actors and props before the camera,

includes how the actors move around the set during the scene.
a. horror c. animation
b. blocking d. voice over

11. Cinematography deals with the choices that are made for
a. the placement of the camera
b. the camera angle toward the subject
c. the lens choice and the camera movement.
d. all of the above

12. These shows are meant to entertain viewers, through the use of
jokes and pranks.
a. horror c. animation
b. drama d. comedy

13. The shows that can be seen on television except

a. news flash c. movie trailer
b. documentary d. internet

14. Snow White, Amaya and Lam Ang are unrealistic characters of
a. comedy c. drama
b. fantasy d. horror

15. Covid-19 updates is an example of a ___

a. news flash c. movies
b. documentary d. weather report

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 Lesson Identifying the Genre, Purpose,
Intended Audience and Features of
1 Various Viewed Texts ( Movie Clip,
Trailer and News Flash)
We are now living in a world of technology. Using audio-visual
materials in teaching and learning is not new. We use technology to somehow
entertain us and give us information about the kind of world we live in today.
Many of us enjoy the use of televisions, laptops, computers and even phones
to make us connected to the fast-changing world.

In this lesson, you will understand the different genres and features of
various viewed texts such movie clips, trailer, and newsflash. This lesson lets
you travel to the world beyond your imagination. While on this journey you
will acquire skills that will help you in your final task.

What’s In

Below is a chart of materials or programs which you can view from your
television sets or through the internet. Examine each item and put a check
mark under a column not familiar if you do not know about the material. Put
a check mark under the column familiar if you have heard about the material,
very familiar if you have watched one.
Materials Not Familiar Familiar Very Familiar
1.Movie Clip
2.Trailer
3.News Flash

What is Good to Know!

Movie clip- a strip of motion picture film

Trailer – a short clip from a film

News flash – a single item of important news that is aired separately and
often interrupts other programs

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 Notes to the Teacher
The teacher will guide the students to have a clear understanding
of the different materials viewed as illustrated in “What’s In” part of the
module. This will help students prepare for the next lesson.

What’s New
Below is an example of a concept map. Give your own views and
opinion about the news picture below.

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 You may answer the following questions:
1. What do you think is the picture about?
2. Does the picture tell us relevant information? Justify your answer.
3. What do you know about the subject shown in the picture?
4. How can you determine the truthfulness of the idea presented in
the given picture?

What Is It
Television or TV, tablets and android phones plays a very
important role in our society nowadays. It is a way to inform people about
what is happening in our country and even in the whole world as well. By
means of watching, we can learn, we can be informed of, and we can stay
updated about the recent news, movies, entertainment and others.

There are three genres of materials viewed:

1. Movie Clip
2. Trailer
3. News Flash

1. Movie Clip - picture film, especially an excerpt from a longer film or

one inserted as part of another presentation, as of a telecast or full-
length motion picture.

Movies, TV and online programs have various genres. They are the
following:
Animated – These are the cartoons we see on TV. Their themes vary as well
as the target age group (some are for toddlers and kids, while some are for
teenagers.)
Children – These shows are for children and are almost always educational.
They can be animated or not.
Comedy – These shows are meant to entertain viewers, through the use of
jokes and pranks.
Drama – These shows are highly emotional, and the story always has sad
parts, like broken families, betrayals, etc. however, not all endings are sad.
Usually, the protagonist prevails in the end.

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Educational – These shows are highly informational and can be intended for
children, teenagers, or adult. A lot of these shows are in documentary format,
which each episode focusing on a certain person or theme. Some use
demonstrations, as in shows that teach people how to make art.
Fantasy – These shows are unrealistic characters and plots, usually including
magic and supernatural creatures. They can be animated or not, with a lot of
visual effects.
Horror – These shows are intended to scare audiences, usually employing
supernatural beings like kapre, manananggal, and aswang.
News – These shows are used to inform the public about the latest updates
in the world, country, and community.
Variety Show – These shows include games, song-and-dance performances,
and other segments

2. Trailer – (also known as a preview or coming attraction) is a commercial

advertisement for a feature film that will be exhibited in the future at a
cinema, the result of creative and technical work.

https://
www.yo
utube.co
m/watc
h?v=_EC
2tmFVN
NE&feat
ure=emb
_logo

The Harry Potter movies have always done a great job with this. The
trailers remind us where we left off, remind us that we’re still fighting evil and
then leave it at that.
The same elements seem to appear in most film trailers such as:

1) The opening sound - the initial sound which is designed to grab the
viewers’ attention. It sets the mood for the trailer and gives the viewer an
idea of what the trailer is going to entail.
2) The music - used to set the mood and influence the audience emotion
3) The quick cut - gives the audience a sense of excitement and quick
paced. It can make a boring film seem a lot more exciting. Used to give
the audience a quick overview of the film which leads to curiosity and

6
 wanting to know more
4) The mute - gives the impression of loudness and therefore by
removing the sound altogether the impact is greater. Usually used in
horror films to add suspense and anxiety or in other genres to highlight
the particular shot or scene
5) Motion graphics - adds something to read and can set a story. Use of
letters and words that fly, blow up, light up the screen and transform are
becoming more effective and popular.
6) The voice over - helps to tell the audience what the movie is about. An
audience sometimes need help to be told what the film is about. A voice
over can help to do this
7) The character change - some call it the sex change but it basically
means focusing on the leading man for once audience and half way
through the trailer introducing a female character. A trailers aim is to
usually introduce the main characters/actors/actresses and they switch
between each one to aim at all target audiences

Note that the trailer of a film is one of the most important elements in
the marketing campaign. Its purpose is to encourage an audience to watch
the film, giving them a small taster of what the film is about ensuring that it
just enough to get them wanting more.

3. News Flash
News flash is a very short program on radio or television broadcast
suddenly in the middle of another program when something very important
has happened,

When writing a news flash be sure you have all the facts. Speaking of facts,
check more than one resources before reporting on something. The headline
of the news flash is particularly critical. Here are some several things you need
to remember.

• Even though the news may be "hot," don't sacrifice accuracy for speed
in publishing. Be sure you have all the facts.
• Speaking of facts, check more than one sources before reporting on
something.
• The headline of a news flash is particularly critical. While a clever title
might sound cool, you need to stay with terms and phrases that people
will use when they search.
• When describing the event, activity, etc. be sure to include background
information and analysis.

7
 • In addition to the description, be sure to explain how this event or
activity impacts your readers.
• If possible, offer your readers some next steps - what they need to do
next, where they can find more information, etc.
• Be sure to include how you can help your clients and prospective
clients. Explain what benefits you may bring to the table for them.
• Add a call to action to the end of the piece, giving clients and potential
clients a reason to contact you
o You can offer a consultation on whether this information will
affect them.
o You can also offer other services that may provide support they
may need with regard to the information you presented.
The news flash accomplishes two distinct objectives:
1. The content itself is important to get out to your readers.
2. The content indicates that you are a person who is in touch with the
pulse of the business world.

What’s More

Activity 1: The Movie Clip Worksheet

Below is a trailer worksheet. Fill in the box with the information needed
about the trailer you have watched.

8
Name: Date:
MOVIE CLIP WORSHEET
Genre
Comedy Horror
Action Romance
Science Fiction Others:_______________

Who What
Title

When/Where How

Describe one of the characters that you liked best and explain why.

Describe the most interesting part of the trailer.

Activity 2: Trailer Timeline

Watch a trailer of your favorite movie. Draw the sequence of events on
the upper part from the trailer you have watched. Write a brief description of
your illustration on the circle.

9
Name:_________________________ Date:_________

Trailer Timeline

Event 1 Event 2 Event 3 Event 4 Event 5

Description Description- Description Description Descriptio

-I 2 -3 -4 n-5

Activity 3: The Reporter

Be the reporter of your family. Write short news about your barangay
regarding certain issues and concerns. Write your report on a short bond
paper for those who don’t have a smartphone. For those who have
smartphone, you may deliver your report by means of video recording and
send it to the teacher’s email or Messenger.

What I Have Learned

In this section, you will answer a 3-2-1 chart where you have to
give 3 things that you have found out from our discussion, 2 interesting
things you discovered and 1 question you still have to ask.

10
 3
Things you found out:
2
Interesting things you discovered:
1
Question you still have to ask:

What I Can Do
Activity 1: A. Viewing Time! (if possible)
Your teacher will assign you materials from the internet. You will be
given link. After viewing, write a report by answering questions below. Write
your answer on a short bond paper. Enjoy watching!

This is the link: https://www.youtube.com/watch?v=RS7IzU2VJIQ

Be able to answer the following questions:

1. What is the material about?

2. What is the genre of the material viewed?
3. What information did you get from the material?
4. Are the information essential? Why?
5. Are the information truthful? What made you say so?

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Activity 1: B. Portrait of a Character
In a short bond paper, draw or paint a portrait of one of the characters
in the movie clips or trailers you had watched. Surround your portrait with
the drawings of icons or images that represent something about the character,
a thing that will represent his personality.

Activity 2: Letter to the Director

Write a hypothetical letter to the director of the movie you had watched.
In your letter you have to describe what you got in the movie including its
emotional impact, what you have learned, what you enjoyed and what made
you think about. You can also share your own ideas that could have made
the movie better.

Activity 3: Poster Campaign

As we open our television, we often hear news report about COVID19
pandemic that greatly affects the world today. Make your own poster about
the latest news regarding COVID19 and the preparation you made with your
family at home.

Assessment
I. Fill in the blanks with the genre of viewing used in the following
statements.
__________1. This genre is a commercial advertisement for a feature film
that will be exhibited in the future at a cinema, the result of
creative and technical work.

__________2. A single item of important news that is broadcast

Separately and often interrupts other programs.

__________3. A strip of motion picture film, especially an excerpt from

a longer film or one inserted as part another
presentation, as of a telecast or full-length motion
picture.

12
 __________4. These shows are highly informational and can be
intended for children, teenagers, or adult. A lot of
these shows are in documentary format, which each
episode focusing on a certain person or theme.
Some use demonstrations, as in shows that teach
people how make art.

__________5. These shows are unrealistic characters and plots, usually

including magic and supernatural creatures. They can be
animated or not, with a lot of visual effects.

__________6. These shows are meant to entertain viewers, through

the use of jokes and pranks.

__________7. These are the cartoons we see on TV. Their themes vary
as well as the target age group (some are for toddlers
and kids, while some are for teenagers.)

__________8. These shows are intended to scare audiences, usually

employing supernatural beings like kapre,
manananggal, and aswang.

__________9. These shows include games, song-and-dance

performances and other segments.

__________10. These shows are for children and are almost always
educational. They can be animated or not.

II. Read and understand the statement below. Write T if the statement
is True and F if the statement is False.
__________1. When writing a news flash be sure that all the details are facts.
__________2. One of the elements of a trailer is the opening sound where it is
used to set the mood and influence the audience emotion.
__________3. You are watching your favorite knowledge channel where you
can watch and gain information about the different learning
areas such as English, Math, and Science. This is an example
of genre for children.
__________4. Trailer is also known as the coming attraction of a movie.
__________5. The variety shows are used to inform the public about the latest
updates in the world, country and community.

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 Additional Activities

Have an advance study about the other genres of viewing materials

such as documentary, internet-based program and video.

Answer Key

A.What I Know
1. a 6. b 11. D
2.b 7. a 12. d
3.d 8. c 13. d
4.c 9. a 14. b
5. c 10. b 15. a
B. What’s New (Answers may vary)
C. What I Can do
Viewing
1. It is about how humans are turning the world into plastic.
2. The genre of material viewed is animated and educational
3. Plastic greatly affects and change the world. Plastic takes thousand
years to break. Answers may vary.
4. Yes, the information is essential because it gave us information about
the effects of plastics to all living creatures. Answer may vary
5. Yes, because the video showed us the reality how the world greatly
depends on the use of plastic. We are now experiencing global problem
because of plastic. Answer may vary.

D. Assessment
I.
1. trailer 6. comedy
2. news flash 7. animation
3. movie clips 8. horror
4. educational 9. variety
5. fantasy 10. Children
II.
1. T
2. F
3. T
4. T
14
5. F
References
Dictionary.com (2020). Film Clip. Retrieved June 30, 2020, from
https://www.dictionary.com/browse/filmclip#:~:text=noun,or%20full%2Dlength%20
motion%20picture.

EducAngel. (2020, May 22). Viewing Materials Genres (English 7 MELC). Retrieved July 1,
2020, from https://www.youtube.com/watch?v=RITho5Er6ZU

George, L. (2013, May 13). Leannes mc. Top Elements of a Film Trailer. Retrieved July 1, 2020,
from http://leannesmc.blogspot.com/2013/05/top-elements-of-film-trailer.html

Kurzgesagt – In a Nutshell. (2018, July 1). Plastic Pollution: How Humans are Turning the
World into Plastic. Retrieved June 29, 2020, from
https://www.youtube.com/watch?v=RS7IzU2VJIQ

Lewishancockdotcom. (2014, April 2). Outside the Frame – Film Reviews and Analysis.
Retrieved July 1, 2020, from
https://outsidetheframeanalysis.wordpress.com/2014/04/02/the-hurt-locker-2008-
dir-kathryn-bigelow/

Mudd, J. (2014, October 13). XIA Public Relations. 10 Elements of News and Newsworthiness.
Retrieved July 1, 2020, from https://www.axiapr.com/blog/elements-of-news

Serrano, J & Lapid, M. (2015). The New Grade 7 English Communication Arts and Skills
through Philippine Literature. Quezon City: The Phoenix Publishing House Inc., p.26-
27.

Steams, C. (2003-2020). Activities for the Classroom. Retrieved June 29, 2020, from
https://study.com/academy/lesson/movie-activities-for-theclassroom.html Movie
Storyblock. (2011, December 21). Top 5 Attributes of a Successful Movie Trailer. Retrieved July
1, 2020, from https://blog.storyblocks.com/inspiration/top-5-attributes-of-a-
successful-movie-trailer/

The Elements of Film Form_v2. Retrieved July 1, 2020,

fromhttp://smad.jmu.edu/mchardy/smad460/The%20Elements%20of%20Film%20
Form.pdf

Wikipedia Commons. (2020, June 15). Trailer. Retrieved June 30, 2020, from
https://en.wikipedia.org/wiki/Trailer_(promotion)

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For inquiries or feedback, please write or call:

Department of Education – SDO Palawan

Curriculum Implementation Division Office

2nd Floor DepEd Palawan Building
Telephone no. (048) 433-3292

Learning Resources Management Section

LRMS Building, PEO Compound
Telephone no. (048) 434-0099

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