Ingredients

The main ingredient is ground roasted peanuts, for which peanut

butter can act as a substitute. Several different recipes for making
peanut sauces exist, resulting in a variety of flavours. A typical recipe
usually contains ground roasted peanuts or peanut butter (smooth or
crunchy), coconut milk, soy sauce, galangal, garlic, and spices (such
as coriander seed, cumin, etc). Other possible ingredients are chili
peppers, sugar, milk, fried onions, and lemon grass.

Start by peeling some potatoes. Cut them in

slices 1 cm (3/8") thick and finally cut them into
fries of 1 cm square. Dry the fries well in paper
or a towel before putting them into the oil.

Heat the oil in a hot frying pan or deep fryer to a temperature of 160°C
(320°F). Put in a handfull of fries: not more at once because the oil will cool
down too much. Fry for a few minutes (4-8 depending on the thickness and
the kind of potatoes), stir regularly to prevent sticking. Put the fries into a
large bowl with kitchenpaper and let them 'sweat' for at least 1/2 hour.

Finally heat to 190°C (375°F) and fry for 2

minutes until crispy and golden brown. This way
the fries will be crispy on the outside and soft
on the inside, the way they should be!

A list of No-no's

 Do not slice them too thin (see below). 1 cm square is the

 perfect dimension. Try to cut them rectangular: pointed
ends tend to burn. You'll need more patatoes of course.
 Do not put in too many fries at once: the oil will cool down
and your fries will be too wacky and greasy.
 Do not fry them the first time until they become brown.
 Never put a lid on your frying pan: this makes your fries
wacky.
 Never use frozen fries! Go to a McDonalds if you like them
...

Sourcing
Fresh potatoes will be delivered weekly by our distributor
directly from farmers. We also have an agreement
with Company to exclusively manufacture our signature
sauces, and all of our merchandise will be printed and
produced by our partner's office.

Sales Forecast
Sales Forecast
 Year 1 Year 2 Year 3
Unit Sales
Belgian Fries 49,464 98,928 197,856
Italian Soda 27,692 55,384 110,768
Merchandising 3,889 7,778 15,556
Signature Packaged Sauces 3,356 6,712 13,425
Total Unit Sales 84,401 168,802 337,605
Unit Prices Year 1 Year 2 Year 3
Belgian Fries $4.00 $4.00 $4.00
Italian Soda $1.50 $1.50 $1.50
Merchandising $8.50 $8.50 $8.50
Signature Packaged Sauces $2.00 $2.00 $2.00
Sales
Belgian Fries $197,856 $395,712 $791,424
Italian Soda $41,538 $83,076 $166,152
Merchandising $33,057 $66,114 $132,228
Signature Packaged Sauces $6,712 $13,425 $26,849
$1,116,65
Total Sales $279,163 $558,327
4
Direct Unit Costs Year 1 Year 2 Year 3
Belgian Fries $0.80 $0.80 $0.80
Italian Soda $0.15 $0.15 $0.15
Merchandising $3.83 $3.83 $3.83
Signature Packaged Sauces $1.00 $1.00 $1.00
Direct Cost of Sales
Belgian Fries $39,571 $79,142 $158,285
Italian Soda $4,154 $8,308 $16,615
Merchandising $14,876 $29,751 $59,503
Signature Packaged Sauces $3,356 $6,712 $13,425
Subtotal Direct Cost of Sales $61,957 $123,914 $247,827
Start Manag Departmen
Milestone End DateBudget
Date er t
Presentation
Business
materials for 1/12/200 3/12/200 Carl
TBD Developme
all 4 4 Cone
nt
stakeholders
Follow up Business
1/21/200 3/22/200 Sam
with $100 Developme
4 4 Sauce
suppliers nt
Follow up Business
1/21/200 Sam
with 9/8/2004 $50 Developme
4 Sauce
developers nt
Printing 2/13/200 4/10/200
$8,000 Guy Fry Marketing
materials 4 4
Marketing 2/21/200 6/23/200 TBD Sam Marketing
communicati 4 4 Sauce
on program
Business
5/22/200 12/3/200 Harry
Constructions TBD Developme
4 4 Hip
nt
In store 5/23/200 10/11/20
TBD Guy Fry Marketing
signage, POP 4 04
Grand
10/13/20
opening 6/2/2004 TBD Guy Fry Marketing
04
materials
7/14/200 8/12/200 Harry Human
Hiring staff $900
4 4 Hip Resources
Business
Open second $10,00 Carl
7/1/2005 7/1/2005 Developme
location 0 Cone
nt
Business
Open 3rd and $15,00 Carl
1/1/2006 6/1/2006 Developme
4th locations 0 Cone
nt
Open 5th, Business
12/31/20 $20,00 Carl
6th, and 7th 1/1/2007 Developme
07 0 Cone
locations nt
9/12/200 12/10/20 Harry Human
Training staff $1,000
4 04 Hip Resources
$55,05
Totals
0