Executive Summary

Satisfying your corndog crave at an affordable price – this has been the motto of CD
Bites. CD Bites is an excellent business of its kind upholding quality products while
maintaining to serve its customers satisfaction.

CD Bites introduces a new product to the market – Corndogs. Corndogs are the typical
American snack, a hot dog coated with a flavorful batter, deep fried and served. This food
has also adapted by different countries, each giving their own representation of innovation
and uniqueness, like Korean Corndogs or Pronto pups which has been the inspiration of CD
Bites in venturing this kind of business.

The business offers 4 different products – Corndogs, Corndog mini, Tornadogs (which
is a hotdog surrounded by potato twirls) and our Bulldog Lemonade. We believe of bringing
the world-known, visually appealing snack here while being pocket-friendly price.

We also have customer snacks that represent the company's values of fairness,
accountability, and nondiscrimination. We believe that a company that operates ethically and
adheres to professional practices would be remembered and patronized.

CD Bites is owned by 18 young entrepreneurs who have excellent knowledge, skills

and competencies in making this business a success.

Product Descriptions

1. Corndogs – Corndogs are hotdogs covered with a flavorful batter, deep fried and
served.
CD Bites offers 2 varieties of corndog (CD and Octo)
2. Tornadogs – Tornadogs are hotdogs surrounded by potato twirls.
3. Corndog Mini – This are bit-size corndogs, packaged in a cup with a stick and a sauce.
4. Bulldog Lemonade – Refreshing blue lemonade drink, perfect combo for Corndogs
 TENTATIVE PRICING
Corndogs (72 pcs) Corndog Mini (108 pcs) Torna-dogs (36 pcs) Bulldog Lemonade

Price: Price: Price: Price:

 P 20.00 / stick  3 for P15.00  P 25.00/stick  P 15 per 12 oz
 2 for P35.00

Projected Sales: Projected Sales: Projected Sales: Projected Sales:

36 pcs x P20 = P 720.00 (108/3) x P15 = P 540.00 36 pcs x P 25 = P 900.00 25 pcs x P 15 = P

(36/2) x P35 = 630.00 375
Proj. Sales P1350.00

Proj. Sales P1350.00 Proj. Sales P 540.00 Proj. Sales P 900.00

(COGS) (1059.00) (COGS) 379.00 (COGS) Proj. Sales P
Gross Profit P 294.00 Gross Profit P 161.00 (635.00) 375.00
(Projected) (Projected) Gross Profit P 265.00 (COGS)
(Projected) (278.00)
Gross Profit P 97.00
(Projected)

CD Bites Logo
 CD Bites logo is a very catchy and fun logo which has imparted different elements to
fully represent the business. To start, the logo is a circle inside a square which symbolizes
bringing together of two almost immiscible elements in business: affordability and profitability.
The logo also shows intertwined letters C and D, with a bite in the letter D, to visually show
the crunchiness of our products. It also displays the two corndogs (our main product) as well
as the tagline curving below the yellow circle, which says “Crunchy Corndog Delight in Every
Bite”

The color palette of the logo revolves around 4 main colors: Red, Mustard yellow,
Black, and White, which represent several important things in our business enterprise:

 Red - is the color of appetite. This is why most fast-food companies uses red as
their logo. Since we are a food business as well, we definitely consider the idea.
 Mustard yellow - represents warmth, cheerfulness and creativity.
 Black and white – represents distinction and prominence.