Positioning

Milk Pak:
Image Building: “Wohi Qudrati Maza”
Nestle milk pak makes image in people’s mind that it is natural and pure with extra vitamin. Milk uses for
daily purpose for fulfilling the need of human so by its image people are trusted to it and use it on daily
purpose.

Differentiation: For differentiation milk pak gives additional “iron Vitamin A and C”.

Marketing Mix:

Product: Milk is use for daily purpose for better health. Milk pak gives the quality milk with extra vitamin
for better health. Because of its quality milk pak has the largest shares in the market. It is available in
different weight according to the customer’s need. It is available in 1000,500 and 250 ml with good
packaging that customer can easily save it.

Price:

Milk Pak Price

1000 ml 58rs.
500 ml 30rs.
250 ml 46rs.

Promotion: Milk pak need more promotion because it uses for daily purpose so it uses electronic media,
print media radio and also billboards for promotion activities.

Placement: milkpak is widely available in Pakistan because it uses in daily purpose. It is available in most
of the shops in the country that people can easily get it.

Nesvita:
Image Building:

“”Pro-Bones” and “Calci Lock keep the calcium in your bones.”

Nesvita makes image in customer’s mind that calcium is necessary for bones and nesvita provide calcium
that make bones strongest.

Differentiation: Provide more hi-calcium that makes bones strong with low fat that makes it differ from
other milk.

Marketing Mix:
Product: nesvita provides better quality milk with low fat and more hi-calcium for make better health and
especially for bones. It is available in 1000 ml and 200 ml with save packaging.

Price:

Nesvita Price
1000 ml
200 ml 15rs.

Placement: Nesvita is available in every super store and also in shops. But not available in more quantity
as compare to Milk Pak.

Promotion: It use electronic media mostly for promotion and also uses print media, radio and billboards.

Every Day:
Image Building: “Mazedar Chai”

It also make image on people mind that it is use in good relation and use for making relations more close.
And It makes a image on people mind especially for those who loves to drink tea that this milk makes
good taste tea.
Differentiation: Every Day milk is made especially for making tea for providing good taste in tea.
Product: Every Day is made especially for tea. it does not gives more additional vitamins because it
purpose is just to make good n better tea for tea lovers. It has also good packaging that customer can
easily save it. It is available in 1000 gm, 400 gm, 200 ml, 40 gm and 25 gm.
Price:

Every Day Price

1000 gm
400 gm
200 ml
40 gm
25 gm

Placement: It is easily available in market, general store and super store.

Promotion: Nida makes promotion by electronic media, print media, radio and also billboards.

Nido:
Image Building: star

Nido makes image that it is really good for children health and growth.

Differentiation: Nido is mae especially for growing children, so it is the product for children health that
make it differ from other milks.
Product: Nido is very good quality product provides best vitamins and quality for getting trust of
customer because in this product customer’s trust is very important the main reason for getting trust is
that this milk use for customer’s children. It is available in 1000, 400 and 26 gm. It is in powder form
1000 gm makes approx 8 liter, 400 gm makes 3 liter and 26 gm makes about 1 glass.

Price:

Nido Price
1000 gm 380rs.
400 gm 170rs.
26 gm 10rs.

Placement: It is available in every general and super store.

Promotion: Nido uses electronic and print media, radio and billboards for promotion.