Hello!

We, fourth year students of BA Communication in UP Baguio, who are currently taking up
BC 131 (Broadcast Promotion and Advertising), are conducting a UAI (Usage, Attitude, Image)
study regarding the SM Turon with Langka. We would like to request you to please answer the
following questions as honest as possible. Rest assured that the all the information given will be
used for academic purposes only. Thank you for your time and cooperation.

[Basic Info]

Name:
Age:
Sex:
Occupation:

[Survey Questions]

1. Have you ever heard of SM’s Turon with Langka?

- Yes
- No

2. If your answer is yes, how did you learn about it?

3. Have you tried SM’s Turon with Langka? If no, proceed to question number 13.
- Yes
- No

4. How often do you buy SM’s Turon with Langka?

- Daily
- Once per week or more often
- Once every two weeks
- Once per month

5. How many pieces of SM’s Turon with Langka do you usually buy?
 1-3
 4-6
 7-9
 10-12
 Others: ______

6. How much do you usually spend in buying SM’s Turon with Langka?
 25-50 pesos
 75-100 pesos
 100-150 pesos
 150-200 pesos
  Others:

5. When was the last time you bought SM’s Turon with Langka?
- Today.
- Yesterday.
- Three days ago.
- One week ago.
- Last month.
- More than six months ago.

6. How was your experience eating SM’s Turon with Langka?

- I extremely liked it.
- I liked it.
- I somewhat liked it.
- I somewhat disliked it.
- I disliked it.
- I extremely disliked it.

7. How would you rate SM’s Turon with Langka on a scale of 1 to 5? (5 being the highest, 1
being the lowest)
- Answer box

8. How likely are you to buy SM’s Turon with Langka again?
- Very unlikely
- Somewhat unlikely
- Not sure
- Somewhat likely
- Very likely

9. Would you recommend SM’s Turon with Langka to anyone?

- Yes
- No

10. Have you recommended SM's Turon with Langka to anyone? If so, how did you describe it?

11. How do you think can we improve the product?