Casecation: Tiktok ban, opportunity for MX takatak

1. Tiktok history, trends, revenue stream, influence business model.

2. What does the ban mean? Is it possible that it is revoked?

3. MX existing business model. Number of users. Revenue stream.

4. Competitors- what are they doing? Numbers. Models.

5. Frameworks to identify future prospects, benchmarking among all competitors.

Links:

https://economictimes.indiatimes.com/tech/internet/tiktok-distances-from-beijing-in-response-to-
india-app-ban/articleshow/76782667.cms

https://economictimes.indiatimes.com/tech/internet/tough-road-for-tiktok-
clones/articleshow/76761227.cms

https://economictimes.indiatimes.com/tech/internet/after-ban-india-asks-chinese-app-makers-to-
answer-77-questions-on-security-content/articleshow/76966049.cms

https://economictimes.indiatimes.com/tech/internet/tiktok-alternatives-are-out-but-monetisation-
is-still-missing-from-the-short-video-app-picture/articleshow/77058151.cms

https://economictimes.indiatimes.com/tech/internet/tiktok-considers-london-and-other-locations-
for-headquarters-to-distance-itself-from-its-chinese-ownership/articleshow/77045586.cms

https://economictimes.indiatimes.com/tech/internet/us-social-media-giants-like-insta-facebook-
and-youtube-gain-from-ban-on-chinese-apps/articleshow/77078962.cms

https://economictimes.indiatimes.com/tech/internet/facebook-to-shut-tiktok-clone-
lasso/articleshow/76754531.cms

https://economictimes.indiatimes.com/tech/internet/competition-intensifies-local-video-streaming-
apps-look-to-sign-on-tiktok-celebs/articleshow/77116390.cms

https://economictimes.indiatimes.com/tech/internet/for-tiktok-ers-reach-doesnt-equal-
moolah/articleshow/76739622.cms

https://economictimes.indiatimes.com/tech/internet/tiktok-ceo-writes-to-govt-to-share-india-
expansion-plans/articleshow/76758010.cms

https://economictimes.indiatimes.com/tech/internet/homegrown-tiktok-rival-chingari-on-
fire/articleshow/76722368.cms

1. Incentive for creators to get followers back

VRIO analysis

Valuable
With ____ users, and continually increasing monthly/daily/weekly active users, the value of tiktok
has been on a rocket rise.
This has been due to the novelty and democracy of the platform for the young audience. Plus ease of
use(only mobile phone required)

Rare
Vine like concept coupled with great tech features, perfect for short attention span
It is no single social media platfrom, but a combination of many(vines, insta, youtube, facebook)

Inimitable
1. High entry barriers ( initial investment to build the platform, low initial visibility) brand strength,
high switching costs for all stakeholders
Can be imitated as a concept, but competitors lack product and backend features

Non-Substitutable
Shorter format SM, different from YouTube which requires larger attention span, no platform help in
creating content, and algo which does not favour growth until a decent existing audience size

Benchmarking
1. AI works in 3 ways for creation, moderation and interaction

Benchmarked against Tiktok- What other apps are currently missing

1. Technology-
backend--Being an AI driven app, and having the server power to handle its large number of
users. Indian firms need bandwidth to handle the consumption surge
frontend- major missing components in filters, music
marketers

2. Relationship building- - forge relationships in the music creating industry, revival of old songs
3. Alternate source of revenue- compensation for content creation
Long term

1. EVERYONE CAN BE A CREATOR proposition- share your passion, creative expression

2. For every onboarding we donate (mask, PPE, meds anything)
3. Extended subscription model for exclusive content, or access to OTT platform
4. Online auditions of reality shows in the near future/own reality show