DECEMBER 14, 2020

ASSIGNMENT OF BRAND
MANAGEMENT
“BRANDING INSIDE THE ORGANIZATION”

SUBMITTED TO:SIR,ALAM
SUBMITTED BY:SAMEER SHAHZAD
SAP ID:70057951
CLASS:BBA 7th
 1

Case: Branding Inside the Organization

• Write one-page summary of above-mentioned case in your own words.

Summary

• Inside branding or Internal branding is a “continuous process in place by which you ensure
your employees understand the 'who' and 'why' behind your business proposition”

• By building your brand from the inside out, organization can create a strong foundation
and instill brand values at every level.

• Additionally ,internal branding includes the internal strength and weaknesses. Branding
inside the organization can affects that how a company meets its objective. It consists of
physical resources like company’s location, services and facilities .Usually organization
arranged training and development session for the improvement of their employees for the
better understanding of brand and can contribute for the better performance. According to
case the Singapore airlines heavily invest on newly hired employees because they would
have to cater divers and sensitive nature of travelers.

• For the success of any organization, Strong internal marketing empowers sales staff to be
authentic and increase customer engagement. Effective internal marketing builds a strong
company culture where workers are loyal to the brand and work for more than a paycheck.
Strong business cultures create happier workers that are more productive

• Branding inside the organization gives the crystal-clear view of internal need assessments.
The internal needs assessment goes from that point forward to identify internally useful
and worthy goals, objectives, methods and means to meet those required and desired
outcomes.

• Disney incorporates the internal branding practices by following B2E (business to

employees) strategy.

• By keeping employees in the loop, organization can reinforce the feeling of community
and give everyone a hand in developing the brand.

• When all of organization staff are dedicated and on-message, they can better tailor their
actions to support brand development.