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THE

Canvas

Emad Saif
Center for Entrepreneurship
Qatar University
business
model
cribes the rationale of how an organization creates, delivers, and

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‫ﻧﻣﻭﺫﺝ ﺍﻟﻌﻣﻝ ﺍﻟﺗﺟﺎﺭﻱ‬

‫‪BUSINESS MODEL‬‬

‫ﺍﻟﻣﻧﺗﺞ ‪ /‬ﺍﻟﺧﺩﻣﺔ‬
‫‪Product / Service‬‬

‫ﺧﻠﻕ‬
‫‪Creat‬‬ ‫ﺷﺭﻳﺣﺔ‬
‫ﺍﻟﻌﻣﻼء‬
‫ﺍﻟﻣﺅﺳﺳﺔ‬

‫ﺍﺳﺗﻔﺎﺩﺓ‬ ‫ﺗﺣﻘﻳﻕ‬
‫‪Capture‬‬ ‫‪Deliver‬‬

‫ﺍﻟﻌﺎﺋﺩ‬ ‫‪($) Revenue‬‬

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‫ﻣﺧﻁﻁ ﺍﻟﻌﻣﻝ‬
‫ﺍﻟﺗﺟﺎﺭﻱ‬
Business Model
Canvas ? 4
‫ﺃﺩﺍﺓ ﻟﺧﻠﻕ ﻭﺗﺣﻠﻳﻝ ﺍﻟﻧﻣﺎﺫﺝ ﺍﻟﺗﺟﺎﺭﻳﺔ‬
tool to create & analyze business models...

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‫ﺑﺎﺳﺘﻄﺎﻋﺘﻚ‬
‫• ﺧﻠﻕ ﻧﻣﻭﺫﺝ ﺗﺟﺎﺭﻱ ﺟﺩﻳﺩ ﺑﺳﻬﻭﻟﺔ‬

‫• ﺗﻁﻭﻳﺭ ﺍﻟﻧﻣﻭﺫﺝ ﺍﻟﺗﺟﺎﺭﻱ ﺍﻟﺣﺎﻟﻲ‬

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building
blocks
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e

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Customer Relationships

what relationships are you establishing with each segment?


personal? automated? acquisitive? retentive?

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Revenue Streams

what are customers really willing to pay for? how?


are you generating transactional or recurring revenues?

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o
i

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Business Model Canvas
PARTNER KEY OFFER CUSTOMER CUSTOMER
NET\WORK ACTIVITIES RELATIONSHIPS SEGMENTS

DISTRI
URCE HA

REV MS

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‫ﻣﺧﻁﻁ ﺍﻟﻌﻣﻝ ﺍﻟﺗﺟﺎﺭﻱ‬

Your Business Model Canvas

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‫ﺃﻣﺛﻠﺔ‬
‫ﺃﻣﺛﻠﺔ‬
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‫ﻣﺛﺎﻝ‬

‫ﻋﺻﻳﺭ ﻟﻳﻣﻭﻥ ﻟﻠﺭﻳﺎﺿﻳﻥ ﻓﻲ ﺍﻟﺣﺩﺍﺋﻕ‬


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Kelly’s Lemonade Stand: Refreshing Lemonade
KEY
PARTNERS KEY VALUE RELATIONSHIPS CUSTOMER
ACTIVITIES PROPOSITION SEGMENT

KEY
RESOURCES
CHANNELS

COST STRUCTURE REVENUE STREAMS

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‫ﻣﺎﺫﺍ ﺑﻌﺪ‬
‫ﻣﺨﻄﻂ ﺍﻟﻌﻤﻞ ﺍﻟﺘﺠﺎﺭﻱ؟‬

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‫ﻋﻠﻴﻚ ﺃﻥ ﺗﺘﺄﻛﺪ ﻣﻦ ﻧﻤﻮﺫﺟﻚ ﻭﺗﻌﻤﻞ ﻋﻠﻰ‬
‫ﺗﻄﻮﻳﺮﻩ ﺣﺘﻰ ﻳﻨﺠﺢ!‬

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‫ﺍﻟﻌﻣﻝ ﺧﻁﺔ‬

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‫ﺷﻜﺮﺍ‬
www.bmg-arabic.com
www.BusinessModelGeneration.com
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