So, the topic is Brand Enthusiasts handholding New Members and Rituals & Traditions –

So, let’s talk about Brand Enthusiasts first –

In this pic we can see that there is a girl who is a Lurker, or we can say a new member. We can say this
by seeing her followers, which I have shown by highlighting it with the black marker like she only has
one follower. We can also see that there are 368 people who have viewed that post but out of that only
4 commented, so we can say that rest of the 364 people are lurkers too, who only see what’s going on in
the community but not contributing anything.
In this pic also we can see that this girl is asking that Please suggest some bridal smokey eye makeup
looks, we can also say that this girl is new on the community as she don’t have any follower which we
can see in the highlighted section. 397 people viewed this post and out of that only 5 people
commented, which signifies that rest 392 people are lurkers. We can see that there is a girl who
commented on this post who is Neha Parab. We can say that she is a Poster.
We can see that Neha Parab who commented in the previous pic, is Poster by seeing in the highlighted
section that she has not only commented on that post, but she has also answered 2371 questions, which
signifies that she is not a normal Poster, she contributes really well. We can also see that she has 70
followers, and also a Brand Enthusiast who handholds the new members, so that they feel comfortable
in the community.
In this pic also we can see that there is a girl who asks a question that Suggest some lipstick shades for
dusty skin, please? Then out of 65 viewers (Lurkers), there are only 8 posters who commented or
answered her query. There is a Kanchan Padma who is an active member of the community, who
answered her query also and many others.
I am saying Kanchan Padma a Poster or an active member on the basis of this, like we can see that she
not only answered in the last pic question but also answered to 1811 questions successfully. She has 84
followers means those followers loves when Kanchan answered their queries, and why not everyone like
active members, be it a brand or the members. She is a Brand Enthusiast who handholds the new
members, so that they feel comfortable in the community.
If we talk about the Rituals and Traditions, then as such there are no Rituals and Traditions on Nykaa
Network.