An integrated marketing campaign combines multiple channels such as content, email, display

advertising and social media in order to promote a consistent message to a specific audience. The
main goal of most integrated campaigns is to convert viewers into customers. The various
promotional strategies for Discovery tags are:

Conducting contests: Contests are an advertising technique that is used for promoting Discovery
tags. Some contests don't need shopping. People enjoy winning awards. Without company
transparency, sponsoring competitions will attract attention to the product.

Social Media: Social media platforms like Instagram, Facebook, and Google+ provide enterprises with
the ability to advertise goods and services in a relaxed atmosphere. This is the safest way to sell
directly. The social network reveals the company product about Discovery tags and also the
company can interact with users personally instead of viewing the company as attempting to sell
things. This will help narrow the gap between the business and the customer, which gives the
organization an enticing and familiar image.

Give Customer Refunds & Discounts: Refunds and discounts are classics of product promotions.
Refunds ensure the accuracy of your goods to your consumers. If the customer does not enjoy using
the discovery tag, there is an option for refund. This marketing promotion acts like psychology
backward.