Psodgt 2371

PSODGT-2371
10 Use-cases -
Apply AI-ML for Digital
Transformation
Srivatsan Desikan,
Startup Marketing Lead (Blockchain & AI-ML)
www.linkedin.com/in/srivatsan
Agenda
1. Terminology Detox
2. Top 10 AI-ML Application Use-cases
3. Cisco AI-ML Portfolio
PSODGT-2371 © 2019 Cisco and/or its affiliates. All rights reserved. Cisco Public 3
Create New Disruptive Innovation - Empower Workforce
Customer Experience Transform Processes Efficiency and Innovation
Increase Loyalty Respond Faster to Increase Productivity

Increase Revenue Market Changes Attract and Retain Talent
Efficient Operations
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Public
Artificial Intelligence
“a system rationally solving complex
problems and taking real-time actions”
Machine Learning
“ability to ‘statistically learn’ from data,
without being explicitly programmed”
Agenda
Why Data Security?
Network and Transaction Brand Trust

Risk Mitigation
Data Security Security and Loyalty
Financial Services is at 88% of cyber attacks are 95% of cyber attacks 75% of consumers are
highest risk of global successful in less than involve payment card data willing to share personal
economic crime one day. data with a brand they trust
Applying AI-ML - Use Cases
Surveillance Identity and Access Advanced Threat Protection

What are innovators doing today?
European Bank* Global APJC Bank**

Virtualized video surveillance Automated management assured compliance Predictive analysis and behavior-based
and access control for wired and wireless connectivity analysis for collective threat intelligence
Security will be critical for banks and service providers to enable and scale new business processes
CHROs believe cognitive firms use cognitive online sales driven
computing will transform HR technologies today by VPA in 2016
Average Time to Handle a Task

Team of Machine
VS
Professionals
AI, ML & IA
Are Re-defining jobs
15-20min 30 sec
Why New Banking Experience?
Product Personalized Knowledgeable Omni-Channel

Recommendations Financial Advice Sales Staff Experience
44% chose a bank based 69% would provide personal 83% of consumers want 43% of millennial don’t feel
on family or friend information in exchange for some type of support in banks communicate via
recommendations tailored financial advice their online journey preferred channels
Applying AI-ML - Banking Experience ReImagined
Mobile Experience Remote Expertise Virtual Teller Service Optimization

What are innovators doing today?
Personalized Experiences using Financial expertise to remote Virtual Teller machines enable core Contact center collaboration and
client and location analytics customers via virtual advisors banking experiences remotely analytics to improve services
"True innovation is about how you change the experience, how you add value to your customers.”
-Alyson Clarke, Forrester © 2019 Cisco and/or its affiliates. All rights reserved. Cisco Public
Healthcare AI-ML Use Cases
Patient
Enhanced Patient MakingProducts
Making Products Closed Loop Digital
Engagement and
Engagement and Closed Loop Digital
Easierto
Easier toUse
Useand
and Monitoring Therapies
Adherence
Adherence Monitoring Therapies
Understand
Understand
Source: Mckinsey
Data Driven Insights
• Store patient history • Collect lab tests, claims data, etc.

• Cohort analysis on populations • Apply AI to identify at-risk patients
• Predict disease probability • Initiate preventative care
• Recommend lifestyle changes • Optimize by training AI Models
Source: cbinsights
25 billion “things” Connected by 2020 Capture, Analyze & Target Real Time
1.7 MB New Data// Human/ Second by 2020
Individualized Services
Greater Customer Loyalty
Product focus Customer Segment focus Proactive Experiences

Individual focus
One-Size Fits All Approach Faster Completion ofCurated
Customer Goals
experiences by individual
Customization on tribal/group behavior
preferences
Real Time Adjustments
Increased Customer Satisfaction
Crowdsourced Ideas
Less Product Failures
77% Digital Natives expect a Personalized Digital Experience

Why Revolutionize Manufacturing?
65%
CEOs worried
about product
irrelevancy
75%
value chains will be
transformed digitally
Applying AI-Ml - Opportunities
Consumer as Creators
65%
CEOs worried
about product
irrelevancy Virtual Reality
Robotics Everywhere
75% “Lights Out” Manufacturing

value chains will be
transformed digitally
Why Use AI to Predict Behavior?
66% 71%
Know Your Customer 60%
Of consumers used a coupon Shopped at retailers with Of on-site recommendations
Who, Wants What, Where, When, Why And How?
targeted based on likes* loyalty program* resulted in a sale**
* Price Waterhouse Coopers: Feb 2014, Achieving Total Retail Consumer expectations driving the next retail business model
** Fortune magazine article by JP Mangalindan quoting Sucharita Mulpuru, a Forrester analyst: Amazon's recommendation secret
Applying AI-ML – Store Analytics
Teenagers Shelf Empty
Men's Boy’s Girl’s Dressing Rooms
Trespasser
Loitering Low Traffic
Low Product
Employee Only
Women's
Sleepwear Demand
No
Shoppers
Dim Lights
Suites
Seasonal
Belts
Formal Wear
Cosmetics High Traffic,
Bedding
Need more
Jewelry Swim Wear Associates
Shoes
Kitchen
Cashier Cashier
Junior's
Overcrowding
86% of Consumers Will Pay More Connected Analytics

delivers in-flight analytics to effectively
For a Better Customer Experience manage security, inventory optimization,
staffing and ambience in the store
Manage to Delight
The Agent’s Seamless View •

•
Decrease repeat calls and churn
Improve first call resolution
• Increase customer life time value
Context
Metrics for
Historical
Sentiment | Upsell
Insight
Call
CLV History
| CES | FCR | CSAT
Customer
Predict
Predict need
andnot
Identify customer
loyal
customer re-explain
state of mind issue
low-cost-to-serve
intent and customers
engagement
to purchase level
Remote Expert Insight

89% of Customers Switched Brands with Finesse enables the support agent
upsell products by viewing a 360
Due to a Bad Customer Experience degree view of customer’s interactions
and preference
45% of U.S. Adults already use 10 million Homes to have Devices such Amazon, Microsoft, Google, Apple
Intelligent Agent as Amazon Echo and Google Home by provide APIs Off the Shelf to add Voice
end of 2017 to your Applications
Discovery
Basic Search functions. But not for Complicated Queries
Transactional
Repetitive Transactions. But not for High Stake Transactions
Orders
Simple Everyday Orders. But not for Complex, High Value Orders
Support
Routine High Volume Services. But not for Confidential Advice
+ =
Trials & Demo
Price / Information Transparency Instant Gratification
Trials & Demo
Price / Information Transparency
Instant Gratification Personalized Personalized
Community and Reviews Community and Reviews
“Walking through the doors is just like

walking into our website"
- Angela Ahrendts (former Burberry CEO)
Agenda
Cisco’s AI & ML Vision
AI/ML inside AI/ML AI/ML build

products deployed on data
on products from products
Cisco’s Product Portfolio
Reinvent the Security is Power a Unlock the Create Meaningful
Network Foundational Multi-cloud World Power of Data Experiences
Cisco DNA Center Umbrella Intersight Cisco DNA Analytics WebEx

& Assurance Endpoints
Encrypted Cloudlock UCS
Traffic Analytics AppDynamics Meraki
CTA Hyperflex
ACI Stealthwatch Kinetic MindMeld
Crosswork Network Talos Tetration

Automation NAE
AMP
Cisco can help your company lead in the new ML era© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Public
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PSODGT-2371

2. Top 10 AI-ML Application Use-cases

3. Cisco AI-ML Portfolio

Increase Loyalty Respond Faster to Increase Productivity

2. Top 10 AI-ML Application Use-cases

3. Cisco AI-ML Portfolio

Network and Transaction Brand Trust

Surveillance Identity and Access Advanced Threat Protection

European Bank* Global APJC Bank**

Average Time to Handle a Task

Product Personalized Knowledgeable Omni-Channel

Mobile Experience Remote Expertise Virtual Teller Service Optimization

• Store patient history • Collect lab tests, claims data, etc.

Product focus Customer Segment focus Proactive Experiences

77% Digital Natives expect a Personalized Digital Experience

75% “Lights Out” Manufacturing

Men's Boy’s Girl’s Dressing Rooms

86% of Consumers Will Pay More Connected Analytics

The Agent’s Seamless View •

Remote Expert Insight

“Walking through the doors is just like

2. Top 10 AI-ML Application Use-cases

3. Cisco AI-ML Portfolio

AI/ML inside AI/ML AI/ML build

Cisco DNA Center Umbrella Intersight Cisco DNA Analytics WebEx

Crosswork Network Talos Tetration

Don’t forget: Cisco Live sessions will be available for viewing

Demos in Meet the Related

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