Aims of stylistic devices

- Establishing contact with the audience, making the speaker seem relatable

This could be things like making a joke, telling about your personal life or speaking about common
feelings the audience will likely relate to. The speaker may also directly adress the audience, making
the speech seem more personal in nature. Another popular way to make yourself relatable is
speaking in personal pronouns like „we“ and „our“, connecting speaker and audience.

- Emphasizing a certain point

This can be done in a variety of ways. To signal to the audience that an idea was important, the
speaker may repeat it or reference to it multiple times throughout the speech.

- Illustrating an idea more clearly

The most common tactic for illustrating ideas is of course giving an example or metaphor. This allows
the audience to imagine a more abstract idea visually or in a real-world context. Speakers may also
use stylistic devices such as anaphora, enumeration or alliteration to make something more
memorable.

- Making something memorable

Speakers may also use stylistic devices such as anaphora, enumeration or alliteration to make
something more memorable.

- Persuading the audience of an idea

Citation of experts or statistics.