Practical research 2

A QUANTITATIVE ASSESSMENT ABOUT THE EFFECT OF COVID 19 PANDEMIC

ON THE SALES OF MICRO BUSINESSES IN PARADA

Statement of the Problem

This research was developed to help microbusinesses owner to manage and solve sales-
related issues during COVID-19 pandemic. Specifically, it intended to answer the following
questions:
1. How does Covid-19 affect the micro business?
2. How much are the sales of micro businesses before pandemic and during pandemic?
3. What are the adjustments applied by microbusinesses owners to balance their sales?
4. What are the new normal set-up of microbusinesses owners to reach their target sales?

Scope and Limitations

This research study aims to find out the effect of the pandemic to the sales of micro
businesses in barangay Parada. It will be focusing on the microbusinesses that are running before
and during the pandemic. This study will benefit the microbusinesses owners for it will help
them prepare and manage sales- related problems during pandemic situations. The respondent
that will participate on this research study will be 50 microbusinesses owners. The researchers
will be conducting surveys questionnaires for the 50 respondents. Survey method will be utilized
for this research. The study is expected to be done until the end of 1 st semester of school year
2020-2021. This study will be implemented on barangay Parada only. Hence, other barangay
here in Valenzuela will be excluded due to lack of time and other resources.

Introduction
Background of the Study
According to Potter (2001), events leading to influenza pandemics are recurring
biological phenomena and cannot realistically be prevented. Pandemics seem to occur at 10-15-
year intervals as a result of the emergence of new virus subtypes from virus re-assortment. Truly,
this pandemic has brought big changes in our daily lives. It brought limitations in doing indoor
and outdoor activities. It closed the door to some small business owners due to financial
insufficiency. In Philippines, it has shown that COVID-19 had shocked the economic state of the
country. It does not only brought problems to individuals, businesses, public health but it
encompasses to the entire economy. Owners needed to take a step to layside and save its
companies and businesses. Asian Development Bank provided data that shows employment
adjustments, 41.4% of the full-time regular employees had their working hours cut and 32% of
its number had their salary and benefits reduced. In line with this, we are facing this pandemic
for almost a year now, therefore, we need to cope up with the new normal. Some of the
businesses are implementing work-from-home setup but apparently, 57.0% of the population,
provided by Asian Development Bank through their survey, are not feasible and possible for this
set up This data has given us knowledge that this COVID-19 has affected everyone's daily living.
We, the researchers, will be conducting a research in our barangay regarding on how this
pandemic affected the sales of micro businesses and we will be giving recommendations and
solutions in which could help in some ways for our small business owner. Notably, the data
provided above has helped the present study to widen the scope of the said analysis through
surveys, collecting answers from questionnaire, and manipulating statistical data.