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Wha tisAes thetics?

Aestheti
c sisthephi losophic
a l
studyof
beautya ndt a s
te.Theterms temsf r
om the
Greekwor d“a i
stheti
kos,”
mea ning“of
senseper cept i
on,”andisrela
tedt othe
studyofs ens oryvalues.I
ndes i
gn,
aestheti
csr eferstothev is
ual
attr
activ
enes sofapr oduct.

I
TSE
LEME
NTS
: AShoppi
ngmal
li
nuk ra
inecons
ist
ingof
ur
ani
anemblem pa
tternedi
nit
.
AddingT oABuilding’
sAes thetics
Abui l
ding’
saes
t hetic
sc ana tt
ractthe Fac
ade–T heexter
iorofthe
Col
or–Col orshavelongbeena s
soc
iat
ed
ri
ghtc ust
omersa ndev enpr omot ethe wit
hemot ionsinhuma ns.
Hav i
nga
bui
ldingca nproj
ectac erta
in
busi
nessmi ndsett
ot hec ust
omer
stabi
li
tyandrel
ia bil
it
yofabus iness. bui
ldingt herightcolorcanevokean
andisproba bl
ythesinglemos t
Tha t

swhyt hefollowingdes ign uncons c
iousemot ionalreact
ionwit
hina
i
mpor tantaest
heti
ca spectofthe
pas
s erby.Itma yj
ustpromptac l
i
entto
elementsareani mpor t
a ntpa r
tofa wal
ki ntot hebuil
ding.
bui
lding
commer cial
buil
di ng’
sa estheti
ca ppeal
:
s
hopping
WhyCommer
ci
alBui
l
ding mal
l
,veni
ce
a
est
het
icsa
rei
mpor
tant
?
L
oca
t edinMiami’sDesi
gnDis
tric
t ,
Palm Courtcombi
neshigh-
endshoppingand
Corpora t
ebrandinga nda est
heticsgoha nd i
mpressi
vearc
hitectur
e,i
ncl
udingabl ueglassf
a c
adebySouFuji
moto.T
hepedes t
ri
a n
i
nha nd. Overyear s
,res earchha sshown c
our
t yar
dfeat
uresBuc k
minst
erF ull
er’
sFly’
sEyeDomea ndascul
ptur
eofL eCor
busier
thatcompa niesthatus eaes t
hetic
si nan a
midmor ethan50pa lmtr
ees.

att
emptt ohelptheirr ecognitiontendt o
demons t
rat
ebet terbot tom lines.
T his Logo–T hes y
mbol ofabusi
nesshelpst
o
comesdi rect
lyfr
om t hef a ctthatbus i
nesses ma keitrec
ognizabl
etothegeneral Landscaping–
public
. L
ogoplacementises
senti
alto Archit
ectsc anlevera
ge
thatpromot ethems elv esv i
suall
ya remore att
racti
ngc ust
omerswhoneeds ome thee x
teri
ora reatoadd
appealingtothegener alpublic. helppinpointi
ngabuildi
ng’
sloca
tion. tothedr a
wa ndov eral
l
i
mpr essi
onsofa
buil
ding.Mor epl ant
s
phoenix andt
mor
r
eeswi
eenvir
llproj
onment
ec
a
ta
l
ly
marketci
ty fri
endlyout l
ookt o
potentia
lclients.
l
ogo
ParqueToreoinMexi
coCit
yincorpor
a testhel
andsca
peint
oi t
sinter
iorwit
hplentyof
l
ight,t
rees,a
ndfountai
ns.
Afull
yglazedr oofc
overst
hema l
l
, whic
hisa t
tachedtothr
ee
corporat
ebuildi
ngsandahotela
spar tofthemixed-
usedevelopmentdesignedby
SordoMa dal
enoArquit
ect
os.

ast
udyconductedonthepeople
’sint
eres
t
andapproa
chtowardsmal
l’
saestheti
cal
ly
. I
nterior&E x
teri
orLa yout–A Visuals–Inabui l
ding,especia
llyone
major
it
yoptsf
orthevis
ualr
etrea
t well-
des i
gnedbui l
di ngs howsa dedica t
edt oapr ofessi
ona l
enter pri
se,
dedicati
ont opresent i
ngba lanceboth theea si
es tthi
ngt odoi stolosea
Theinter i
orofar enov ated i
ns i
dea ndout si
det hebui l
ding.Layouts potent i
alc l
i
entt hroughc omplex it
y.
shoppingma l
li
nMel bourne shoulda ddt oanddev el
opat hemef or Keepings ignsa ndot hervis
ualc ues
wastrans formedbydes i
gner bestresults.Besur
et hedes i
gni scurr
ent. simplema kesac li
entfeelmore
Ma s
ami c hiKatay
a maa ndhis Ada teda esthet
icsendst hemes sagethat comf ortableandmor eli
kelytodo
rm,Wonder wa l
l.Empor i
um
yourc ompa nyisoutoft oucha ndma y bus i
nesswi ththa tcompa ny
Melbour nenowf eatures
eye-c
a t
c hingelement ssuch notbea bl etodeli
verf oraprogressi
ve
asfacetedgol dceili
ngpa nel
s cli
entele
andtrav erti
ne oor i
ng.

7 AS
PECT
SOFAE
STHET
ICS

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