13 Simple Questions

to Help You Draft a

Winning Content Strategy
A lack of a documented content strategy
could be holding you back.
But the 13 content strategy questions here will hone your focus 

and keep your content on track.
Use your answers to help you see clearly, avoid excuses, and
remove distractions. Use these questions to keep you accountable.
Set aside an afternoon, ask yourself these questions, and
document the answers here.

Ready? Let’s get started.

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1 Who are your users?

Identify and specifically

describe the members of
your audience.

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2
Who are your competitors?

Who or what can take

prospects away from you?
And not just your direct
competitors.

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3 What do you bring 

to the table?
How do you fit into the market?
What do you bring to the table
that no one else can? What
makes you unique?

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4
What do you hear?

What are your customers

saying? What are the recurring
themes, in regard to their
dreams and challenges?

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5 What content do 

you already have?
You need to assess the
content you already have
on your website, blog, and
social media platforms.

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6
What is the purpose 

of your content?
Is your content intended to
drive sales? Generate leads?
Build authority? Increase
organic search traffic? Please
your mother? All of the above?

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7 How often should 

you publish content?
Once a week? Daily?
Answer this question to
identify your resources.

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8
How will you distribute 

your content?
Which social media platform(s)
will you focus on? Where is your
ideal audience? Who is going to
share your content? Are you
going to use scheduling tools?

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9
Who is in charge 

of your content?
Is it you? Should it be you? 

You may need to hire
someone to write new content
and manage existing content.

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10
Who will produce 

your content?
Who’s going to do the research?
Write the content? Design it?
Will these people always be
available when you need them?

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11
Who is going to 

maintain the content?
The content on your website
is like a garden. It needs to be
cultivated. Name that person,
and create a schedule.

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12
Who is responsible 

for the results?
If you have a small team, make
each person responsible for
some area of the content. Make
sure these goals are measurable,
achievable, and specific.

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13
What’s your destination
(core strategy)?
State what you need to
accomplish, determine the type
of content that will help you
achieve this goal, and create a
plan to help you accomplish it.

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Use these guidelines to create a core strategy:
Aspirational Flexible
Create a goal that Your core strategy
gives you room to should allow you to
stretch, fail, get back adjust as your
up, and grow. environment
changes around you,
without having to
make a drastic pivot.
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©2015 COPYBLOGGER MEDIA LLC
Meaningful
Does your core
strategy align with
your values, and will
you be able to
sustain it and endure
challenges over the
long haul?
Want to know more about this topic?
Click here to read 13 Simple Questions to 

Help You Draft a Winning Content Strategy 

on copyblogger.com

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