Problem Statement:

We had to analyze the data given of four quarters for different ad campaigns and to find out the
trends in the data so that appropriate strategy could be employed.

The data is as follows:

No of Impressions
Campaign Q1 Q2 Q3 Q4
Crossdresser 799 476 850 550
Custom 963 402 1200 453
Equestrian 701 245 900 265
Exotic 692 632 745 667
Motorcycle 1188 276 1381 300
Music/Movi 1160 303 1253 295
e
Plus Size 463 129 500 130

Prior Construct:

Quarterwie Trends: Campaign Imoressions

1600
1381
1400 1253
1188
1160 1200
1200
963
Impressiosn

1000
799 850 900
800 701
692 745
632 667
600 463 476 500 550
453
402
400 303
245 276 265 300
295
200 129 130
0
Q1 Q2 Q3 Q4
Quarter

Crossdresser Custom Equestrian Exotic

Motorcycle Music/Movie Plus Size
New Construct:

Campaign Impressions: Quaterwise Trends

8000

7000

6000
Plus Size
5000 Music/Movie
Impressions

Motorcycle
4000 Exotic
Equestrian
3000
Custom
2000 Crossdresser

1000

0
Q1 Q2 Q3 Q4
Quarter