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  • Innovation Leadership: Team 9 Michela P., Minglu Y., Alessandro B., Antonio M., Marco B

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    Alessandro Berganton
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    Team 9 outlines an innovation framework to achieve and sustain competitive advantage through innovation. The framework involves spotting opportunities for innovation, prioritizing opportunities, testing potential innovations, building support, and learning from efforts. It also details the steps needed in the next three months: defining an innovation strategy, collecting and analyzing external signals, generating innovation concepts, selecting and prioritizing concepts, and managing an innovation portfolio.

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    Team 9 _ Gucci

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    Team 9 outlines an innovation framework to achieve and sustain competitive advantage through innovation. The framework involves spotting opportunities for innovation, prioritizing opportunities, testing potential innovations, building support, and learning from efforts. It also details the steps needed in the next three months: defining an innovation strategy, collecting and analyzing external signals, generating innovation concepts, selecting and prioritizing concepts, and managing an innovation portfolio.

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    © All Rights Reserved
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    20 views4 pages

    Innovation Leadership: Team 9 Michela P., Minglu Y., Alessandro B., Antonio M., Marco B

    Uploaded by

    Alessandro Berganton
    Team 9 outlines an innovation framework to achieve and sustain competitive advantage through innovation. The framework involves spotting opportunities for innovation, prioritizing opportunities, testing potential innovations, building support, and learning from efforts. It also details the steps needed in the next three months: defining an innovation strategy, collecting and analyzing external signals, generating innovation concepts, selecting and prioritizing concepts, and managing an innovation portfolio.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 4

    Innovation Leadership

    Team 9
    Michela P., Minglu Y., Alessandro B., Antonio M., Marco B.
    Innovation as competitive advantage

    Competitive advantage refers to factors that allow a company to


    produce goods or services better or more cheaply than its rivals

    Innovation in the whole range of business is the key to achieve and


    sustain competitive advantage

    2
    From overall framework…

    Spot
    Prioritize Test your potential Build support for Learn from your
    opportunities for
    opportunities innovations your innovations innovation efforts
    innovation

    1 2 3 4 5
    3
    ..to what must be done in three months

    Definition of the Collection and Generation of Selection and Innovation


    innovation analysis of the innovation prioritization of projects portfolio
    strategy signals coming concepts concepts management.
    from the external
    ecosystem

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