Redefining the meaning of Customer Experience

BuzzECom had recently ventured into the clothing segment, with the
anti cipati on of expanding its customer base across segments, since their
previous business model relied heavily on the home appliances segment. The
E-Commerce website forayed into clothing segment in the last 3 years and
was contemplati ng to scale up the segment with inclusion of more
categories. However, being aligned to its core value of focus on bett er
customer service and striving to meet the customers' expectati ons,
BuzzECom decided to conduct a Senti ment analysis of the customer reviews
for the Clothing segment.

FREQUENC
S.No. ST Y
1 Anger 7842
2 Anticipation 29255
3 Disgust 5249
4 Fear 6447
5 Joy 33593
6 Sadness 14678
7 Surprise 9730
8 Trust 33390
9 Negative 30415
10 Positive 60225

Negativ
e Neutral Positive
873 173 18630
MOST FREQUENT
WORDS FREQUENCY
Bottom 1060
Cheap 290
Comfortable 2669
Design 1321
Directly 11
Dress 9267