Onboarding on your FirstAd : Making a huge database out of

targeted sectors

Submitted By- Jagrity Singh

PGDM-HCM II
Goa Institute of Management

 Ways to approach various influencers and companies to join our

platform:

 Need to build long term partnership with influencers and companies which will lead to
high brand association, ROI, and credibility.
 To remunerate the influencers through various ways like cash, commission, discount,
or free product and providing creative freedom to them.
 Create an influencer campaign where the message should be clear, relevant channel
to be use and offer complete information to the influencer and the company.
 Can conduct an expert interview with the influencer asking them to share their
experiences about their journey.
 Instead of asking them for joining the platform, offer them with the favours which they
would be getting in bonus.
 Can send the influencer or company a personalised pitch which should not look like a
spam message.

 Segmentation ways for onboarding of influencers and companies:

 All marketing campaigns for influencers and companies should be managed from
one dashboard.
 Pre-calculated rate for influencers and companies should be provided on the
dashboard.
 To get more influencers onboard some pointers should be added to dashboard for
every influencer being researched: Name, fan base size, niche, availability on
social media platforms, weaknesses, strengths, contact information and
observation about that influencer.
 Select the right and relevant influencer with experience, reach and fan engagement
 To create user centric content and storytelling for the brand
 Try to engage more and more with your influencer.
 Examples of companies from which we can take inspiration:

 Adidas: This is the most relevant example of using influencer and affiliate
marketing. Since, they wanted to catch younger audience they chose Instagram
influencers for the same.
 SmarTrike: They create products for children and buyers of these products are
usually young parents, so they used young influencers who had recently been
parents and share their experiences.
 Allen Solly: They started a campaign naming #ShootForSolly to promote their
Chinos collection over the internet.
 Hotel Trident: They started a similar social media campaign naming
#TridentSocialHotel to invite social media influencers in their hotels and once they
entered their hotels they started posting their pictures over Instagram and shared
their experiences over twitter which resulted for them into more than 1.2 million
impressions over Twitter.